Apurv Rohiwal

Digital Marketing Specialist

Pune, Maharashtra, India10 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

12+ years of experience in DACH-focused B2B marketing.
Expert in GDPR-compliant marketing systems.
Strong background in cross-industry digital strategies.

Stackforce AI infers this person is a Digital Growth Strategist with expertise in B2B marketing and demand generation.

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Skills

Core Skills

Digital MarketingDemand GenerationBrand StrategyMarketing Management

Other Skills

GDPR-compliant Data StrategySocial MediaMarketing CampaignsMarket ResearchMedia PlanningData AnalysisEntrepreneurshipMarketing StrategyDigital MediaCorporate CommunicationsMarketing ResearchOnline AdvertisingStrategyCreative StrategyCustomer Insight

About

I am a Digital Growth Strategist with 12+ years of experience across DACH-focused B2B marketing, enterprise digital strategy, brand transformation, and performance-led demand generation. Currently driving digital marketing impact at T‑Systems (Deutsche Telekom Group), I specialise in building predictable, compliant, GDPR-aligned marketing systems that influence multi-million € pipeline creation across Germany, Switzerland, and Austria. My strength lies in merging brand strategy with data-driven performance marketing, allowing enterprises to scale with precision, trust, and measurable ROI — a non-negotiable in the German market. My background spans IT Services, Healthcare, FMCG, Real Estate, and Education. This cross-industry exposure allows me to build human-centric, insights-driven marketing architectures aligned to German buyer psychology and enterprise-level procurement cycles. I am actively preparing for a Director-level role in Digital Growth, Revenue Marketing, or Demand Generation for the DACH region, while simultaneously building a YouTube educational brand and pursuing stand-up comedy as a creative parallel career path. Areas of Expertise: • DACH-focused B2B Digital Marketing • Demand Generation & Pipeline Ownership • GDPR-compliant Data Strategy • Brand Positioning & Leadership Communication • Multi-channel Digital Campaign Architecture • ABM (Account-Based Marketing) for German Enterprise Accounts • MarTech Integration (CRM, MA, Analytics) • Cross-Functional Leadership & Revenue Alignment

Experience

T-systems ict india pvt. ltd.

Senior Consultant Digital Marketing

Dec 2022 – Present · 3 yrs 3 mos · Pune, Maharashtra, India

Digital MarketingGDPR-compliant Data StrategyDemand Generation

Simplify healthcare

Digital Marketing Strategist

Mar 2021 – Dec 2022 · 1 yr 9 mos · Pune, Maharashtra, India

Digital MarketingDemand Generation

V21 realty plus

Principal Partner - East Pune Operations.

Jul 2019 – Mar 2021 · 1 yr 8 mos · Pune, Maharashtra, India

School of inspirational leadership

Online Marketing Manager

Jan 2016 – Jun 2017 · 1 yr 5 mos · Pune Area, India

At School of Inspirational Leadership (SIL), my role is to build a community of Entrepreneurs.
From creating awareness about SIL, providing support and very often "Inspire" entrepreneurs to create sustainable, scalable and profitable businesses.
I strategize and execute marketing campaigns across multiple Social Media Channels.

Social MediaMarketing CampaignsDigital Marketing

Vikram tea processor private limited

Brand Communications Manager

Jan 2014 – Jan 2016 · 2 yrs · Pune Area, India

Plan & deliver business objectives for the entire Vikram Tea brand range
Develop & implement launch plans which addresses business requirements - short term & long term
Lead and generate consumer insights, to enable brand extensions and/or NPD
Create insightful communication(s) and manage overall communication process in conjunction with the creative agency
Handling external partners/agencies for timely execution of task given and ensure compliance and metrics.
Media planning / buying & conducting regular research for making effective plans
Monthly & Annual Below The Line/ Above The Line(ATL) input Planning & Monitoring, with major focus on ATL
Creating effective marketing programs for new launch
Constant interaction with supply chain, packaging, finance, vendor management, legal, technical & customer complaint cell, ensure availability of Point of Sale (POS) material across geographies.
Achieving top line, market share and bottom line targets - Developing short-term and long-term Marketing objectives
Developing and implementing brand communication, activation, media plans - Liaising with advertising / media to prepare detailed marketing communication
Liaising with trade / rural marketing teams to plan and execute brand initiatives
Strengthening and leveraging brand equity - Analyzing brand health measures / tracks on a regular basis, Developing consumer / segment-specific initiatives to drive equity
Give timely inputs for - Competitor / Consumer analysis; Pricing strategy
Efficient utilization of brand support activities (BSA) budgets - Detailed financial planning and monitoring on a regular basis
Understanding of customer segmentation, brand and product management, brand communication, promotions and market research
Business Strategy, Strategic Marketing, Brand & Innovation professional
Developing and implementing a viable E-commerce business model