Nov 2022 – May 2024 · 1 yr 6 mos · New York City Metropolitan Area

• Ada is a customer experience automation platform (Conversational AI + Automation) that helps you increase customer satisfaction by driving faster resolutions. This leads to happier customers who cost less to serve. It also frees your agents up to work on the types of customer interactions that drive more value.

Jan 2022 – Present · 4 yrs 3 mos · New York City Metropolitan Area

• Clearyst° is a sustainability value platform consisting of several product lines developed by subsidiary companies. Clearyst’s centralized shared services and support model captures economies of scale, achieves consistent operational excellence and captures horizontal integration opportunities. Together, our platform creates exponential value and sustainability impact for humanity and our planet.

Jun 2018 – Aug 2022 · 4 yrs 2 mos

• UiPath is the world's leading automation and AI company. Thousands of enterprise customers and government agencies use UiPath's Automation Platform to rapidly deploy software robots that perfectly emulate and execute repetitive processes - boosting business productivity, ensuring compliance, and enhancing customer experience across back-office and front-office operations.
• UiPath went public in 2021. I am humbled to have been part of the journey. I began with UiPath in 2018 as the head of product marketing and expanded my responsibilities to include analyst relations, industry marketing, competitive analysis, and customer evangelism. Ultimately, my greatest joy is looking back on how we defined the narrative for a new technology platform that became ubiquitous across the enterprise.

May 2018 – Present · 7 yrs 11 mos · Greater New York City Area

Jul 2017 – Jun 2018 · 11 mos · Greater New York City Area

• Own the product vision, strategy and development of over $180M in revenue across three lines of business in Verint's Customer Engagement Solutions portfolio. Products include Speech Analytics, Text Analytics, Enterprise Feedback Management, Digital Feedback, Knowledge Management, Chat/Email/Social Channel Engagement, RPA and Desktop Process Analytics.

Mar 2017 – Nov 2019 · 2 yrs 8 mos · Greater New York City Area

Jan 2015 – Jan 2017 · 2 yrs · Greater New York City Area

• Based in New York City, private-equity backed Talent Inc. helps professionals build and define their personal brand. Through its network of skilled and experienced writers, its resume properties — TopResume and CVNow — writes and analyzes more than 300,000 resumes, CVs, and LinkedIn profiles a month, which is more than any other service in the world. Rating the service an 8.5 rating on TrustPilot, job seekers work directly with professional writers and industry experts to distinguish themselves during the job-search process.
• As the company's first CMO I am charged with revenue and EBITA growth. Accomplishments include:
• Built a high performing marketing team and infrastructure
• Accelerated revenue via SEM, paid social, and video - new channels/markets driving revenue growth over 80% to $20M+ in first year
• Increased organic traffic and social engagement over 500%
• Developed brand, segmentation and go-to-market strategy
• Managed sophisticated multi-million-dollar e-mail marketing program including transactional, drip, promotional and re-engagement campaigns.
• Drove awareness via social media and PR initiatives resulting in national coverage for the brand

Jan 2014 – Jan 2018 · 4 yrs · Greater New York City Area

Jan 2013 – Jan 2015 · 2 yrs · Greater New York City Area

• ACQUIRED BY ADP
• Backed by Union Square Ventures, Spark Capital and Softbank, Work Market powers the on-demand labor movement by helping businesses manage the end-to-end process of engaging with freelancers. Additionally, independent workers join Work Market to find work in a marketplace. As first marketing hire I built the entire marketing infrastructure, hired a high-performing team and established a lead generation focused, campaign oriented culture that helped grow the company to 8-digit revenue run rates.
• Grew the marketing sourced pipeline from $0 to tens of millions in 12 months
• Directly grew revenue 100% and positioned the company for Round C funding
• Maintained above average CAC and LTV ratios
• Re-defined brand positioning resulting in coverage by TechCruch, Forbes, The Wall Street Journal, and The Washington Post
• Named to Red Herring 100, Fortune 25 Most Promising Companies in America and Crain's 50 Fastest Growing Companies.
• Recognized by Gartner, Staffing Industry Analysts, and Spend Matters as category-creators (including coverage as a Cool Vendor)

Jan 2011 – Jan 2013 · 2 yrs · New York, New York

• Member of the senior management team tasked with enhancing revenue growth and increasing market penetration. Transformed marketing at OpTier from a traditional, on-premise model, to a contemporary cloud-based subscription model. Introduced organic content marketing strategies including blog, social media, videos, webinars, white papers, infographics, e-books and asset syndication programs.
• Increased site traffic by 258%
• Increased organic leads by 78% before any additional dollar investments
• Hired and managed a team of employees and vendors that implemented paid search and behavioral re-targeting media campaign strategies to drive leads and market awareness
• Created and maintained a marketing infrastructure including a robust analytics reporting platform to drive detailed analysis of campaigns and drive conversion optimization experiments
• Results include 300 customers in the first 60 days of our SaaS product launch acquired via digital media with conversion rates increasing from under 1% at launch to over 3% within 3 months, increasing the value of our marketing dollar spend
• Managed product marketing, analysts, PR and events

Jan 2006 – Jan 2011 · 5 yrs

• Manage global solutions marketing of Speech Analytics, Text Analytics, Data Analytics and Workforce Optimization technologies (300%+ revenue growth from 2006 – 2010)
• Gather, analyze, and document marketing requirements for new product development
• Manage go-to-market strategy and resources for global product launches
• Define market segmentation, marketing vehicles and product positioning
• Coordinate social media activities including company blog, Twitter and Facebook sites.
• Develop strategy of collateral (datasheets, whitepapers, solutions guides, sales presentations), communications programs (webinars, monthly email blasts), sales tools (product demos, pricing and packaging definition) and customer case studies
• Develop communications plans for project activities with management, regional/global sales teams and channel partners to drive unified messaging and collaboration
• Plan, develop, and deliver sales enablement systems
• Support sales as subject matter expert by reviewing, documenting and assessing customer operations in order to skillfully demonstrate and educate on product value
• Conduct broad competitive analysis and competitor-specific sales support initiatives
• Reputation as industry thought leader via speaking engagements, webinars and articles

Jan 2001 – Jan 2006 · 5 yrs

• • Deployed HR Platform implementations for Fortune 500 customer base
• • Coded front-end user experience
• • Managed client relationships, strategy development and system implementations. Clients range in size from 3,000 - 50,000+ employees.
• • Analyzed business landscape and developed new service/product tools to profitably target new customers; spearheaded development of dynamic corporate communications web application. Sales revenue of $300k in 6 months of release regained development cost.
• • Appointed as liaison between multiple internal departments and unified three distinct lines of businesses around specific client-focused strategies and implementations.
• • Mentored implementation team with 12 sub-reports.
• • Designed and led nationwide training programs/documentation.
• • Selected as representative to senior management in quarterly practice council meetings.
• • Identified as nationwide best practice consultant for technology implementations and strategy.

Jan 1999 – Jan 2001 · 2 yrs

• • Senior Producer on large-scale ($900k - $1.6M) digital and industrial design projects.
• • Develop business requirements for e-commerce Web sites.
• • Manage strategy, production and testing of Web sites.
• Clients: Lechters Housewares, Maytag

Jan 1997 – Jan 1999 · 2 yrs

• Lead Producer and Information Architect on various digital media, print and radio projects.

Jan 1995 – Jan 1997 · 2 yrs · New York, New York, United States

• Started as an intern in the media department and was hired as a full time web developer after sharing my ability to code web pages. Finished school at night as I was lucky enough to jump right into the workforce during the dot.com heyday. Built several sites for major brands including CBS and Primestar (acquired by DirectTV).