May 2017 – Present · 8 yrs 10 mos · Bengaluru Area, India · On-site

• Betterhalf is India's first and only matrimony app without parents. The company has raised $8.5M Series A round from Y Combinator (YC W21), Tribe Capital, FinSight Ventures (largest investor in Badoo/Bumble), Mike Krieger - Instagram cofounder, Arash Ferdowsi - Dropbox cofounder, Nurture Ventures, Kunal Shah - CRED and Nobroker founders.
• Y Combinator company page: https://www.ycombinator.com/companies/23175
• Betterhalf offers end-to-end matrimony and wedding products to urban Indians, who are the primary decision makers for their marriage and wedding decisions, unlike their parents who were in the driver's seat a decade ago.

Mar 2016 – Aug 2016 · 5 mos · Greater Los Angeles Area

• TigerText is the leader in secure messaging focusing on disrupting communication in the healthcare space. After tripling revenues in the last two years and launching a new suite of products including iOS, Android, web and desktop apps, an enterprise grade administration suite and full reporting capabilities, TigerText has recently announced a $50 million C series.
• I focused on refining, building and growing freemium TigerText product. The three main product metrics that I focused on: number of organizations, number of users and retention doubled during my tenure, while the revenue remained the same with the potential for upsell for the organizations.
• I had to leave the position because of a visa issue — many international graduates go through this. I then transitioned smoothly to build a venture that is attempting to solve for uncertainty in human mind and transform such process into delightful, certain and timely process.

Jul 2015 – Dec 2015 · 5 mos · San Francisco, CA

• Layer, a SF TechCrunch Disrupt 2013 winner, is a very engineering driven company that provides messaging SDK to developers to integrate messaging seamlessly in their mobile and web apps. I analyzed the value we provided to 10,000+ developers' community and our customers, and as a result, our paid customer base grew than ever.
• As a product marketing and growth person, I worked on tools like Google Webmasters, Google Analytics, MixPanel, Intercom, Salesforce, Optimizely, Wootric (NPS), GetFeedback and number of internal analytical tools, and drove product subscription. My experience here allowed me to learn quickly the technical know-how required for building a great messaging system with scale. TechCrunch link below:

Mar 2015 – May 2015 · 2 mos · Cambridge, Massachusetts Area

• Interesting problem on user-growth and how Twitter is perceived among users. Presentation mentioned below:

Dec 2014 – Jan 2015 · 1 mo · Cambridge, Massachusetts Area and Atlanta, Georgia

• Interesting problem on international growth. Ask Tyler, Ben and Cam. Pretty awesome team building great stuff. TechCrunch link below:

Jun 2014 – Aug 2014 · 2 mos · Cambridge, Massachusetts and Bogota, Colombia

• A next generation mobile messaging platform for consumers and brands, initially focused on Latin America
• Defined product philosophy and on-boarding process to acquire businesses on desktop as well as mobile platform, reducing steps by 3X; defined seven product features, and coordinated with iOS and Android development team to release features
• Analyzed 6 months data of Inalambria’s clients (a leading SMS aggregator in Colombia and CEO’s other business); analysis highlighted 15% of the businesses as target customers resulting in quick user acquisition (ongoing)
• Coordinated and built business partnerships with early customers having potential of 300-400k monthly message volume on platform; negotiated deal with a small telecom operator to acquire users and offer them free data usage on Twnel platform

Apr 2014 – May 2014 · 1 mo · Cambridge, Massachusetts Area

• ROI and Product feedback on WeChat subscription feature. Presentation mentioned below:

Feb 2014 – May 2014 · 3 mos · Cambridge, Massachusetts and Los Angeles, California

• Learned a lot on international growth and what it takes to build and grow products. Bobby, the cofounder has been generous to help me learn. Blog link below:

May 2012 – Apr 2013 · 11 mos · Patna Area, India

• Negotiated with the government bodies, regulators, doctors and paramedicals to launch product operations in the state of Bihar. Launched early product (Beta) for skill training centers in the state, early adoption leading to specific funding from government
• Negotiated with the CEO of Government Certification Organization to form exceptions in the company contracts; reduced certification fee from 20% to 10% per customer, saving thousands of dollars annually

May 2009 – May 2012 · 3 yrs · Kolkata(WB) and Ranchi(JH)

• Product Management and leadership:
• Launched two new product versions of NavVikas, a student management tool, by incorporating feedback from the customers, and communicating recommendations to the engineering team; drove product subscription revenues from zero to $45K in two years
• Defined go-to-market strategies targeting 10-16 year-old children by communicating with users before the product launch; performed A/B testing resulting in conversation of 90% of customer leads into orders
• Analytics and Problem Solving
• Devised an innovative pricing model by segmenting consumer demand, analyzing competitor’s pricing, and understanding sales conversation rate, resulting in acquisition of 5K customers at 70% of the industry standard cost of acquisition
• Product description link below: