Anirudh Gupta

Business Development Executive

Mumbai, Maharashtra, India14 yrs 4 mos experience
Highly Stable

Key Highlights

  • Achieved 159% growth in sales at V-Guard
  • Managed team of 21 at Vodafone for sales
  • Handled key accounts for Hafele India
Stackforce AI infers this person is a Sales and Marketing professional with extensive experience in B2B channel sales.

Contact

Skills

Core Skills

Channel SalesBusiness DevelopmentSales OperationsSales StrategyDistributionRetail SalesSales Management

Other Skills

Team ManagementMicrosoft PowerPointMicrosoft WordMicrosoft OutlookMarketing & AdvertisingMarketing ResearchAdvertisingMarketingMarketing StrategyMarket ResearchSPSSMedia PlanningConsumer BehaviourBusiness Strategy

About

Iam the person who takes life as a marketing,where each & every minutes we try to Branding & positioning ourselves in any challenging Platform..

Experience

Hafele india private limited

Area Manager - OEM Vertical

Feb 2025Present · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

  • 1. Look after Direct & Indirect sales of OEM partners.
  • 2. Handling Key mega account Business of OEM West Region - "Godrej & Boyce", Sleek International, Hella Infra Market, Swati Interiors - Gujarat, Durian, Asian Paints, Makwana, Kutche7, Govik & others
  • 3. Handling Distribution business of 250- 325 Micro Level OEM partner across the region through our exclusive channel partners.
  • 4. Managing Team of on- roll employees Assistant Area Manager & Senior territory Manager.
  • 5. Fetching business from end consumers through enrouting leads to our "Hafele Design center" team for better customer orientation in terms of Kitchen concept, Furniture & Sliding fittings & Architectural Hardware solutions.
Channel SalesDistributionTeam ManagementBusiness Development

V-guard

Product Incharge ( PIC)

Jan 2021Feb 2025 · 4 yrs 1 mo · Mumbai, Maharashtra, India

  • Look after channel & Institutional/Project sales of VGUARD WIRE, SWITCHGER & Modular Switches business of Mumbai Circle (Western Mumbai, Central Mumbai, Navi Mumbai) followed by Raigad District, Ratnagiri District, Sindhudurg District & North Maharashtra ( Nashik, Jalgaon, Nandurbar, Dhule)
  • Team Handling role that comprises of 5 On- role employee & 3 Off- role employee which directly report to me for driving sales figure in their respective territory & achieve their desire sales target.
  • Handling primary channel partner that comprises of 11 distributor, 10 direct dealer & 120 retail outlets (Secondary partner) who contribute towards our business of wire, switchgear & Switches.
  • Handling business turnover of 10 crores on annual basis which combined (Wire, Switchgear & Switches).
  • Achieved YTD Growth of 159% ( 6.80 cr. Sales value) over the comparison with last FY 20-21 ( 2.63 cr.sales value).
Channel SalesSales OperationsTeam ManagementRetail Sales

Havells india ltd

2 roles

"Area sales manager" -"Havells wire division"

Promoted

Sep 2019Oct 2020 · 1 yr 1 mo

  • 1. Got elevated for the new Role as ASM ( Product Head) where the profile is to look after channel sales followed by institutional sales of Havells wire division.
  • 2. Handling 56 direct Dealer channel across 14 district of Vidharbha & Marathwada region and drive them effectively to achieve their desired sales target.
  • 3. Handling the team size of 3 on- roll employees. Coordinate and motivate them to achive their sales target of their respective territory on monthly basis.
  • 4. Achieved 21% growth (2.50 crores) on the trade/ retail sales of 90 meter Havells wire under FY 2019-20 which is the highest ever growth in Nagpur Zone since inception.
  • 5. Responsible for Dealer channel expansion in untapped areas followed by Dealer revival/ retention on existing areas which leads to scale up the business to next level growth.
  • 6. Handling Govt. clients like MES ( Millitary Engineering services), MOIL, CPWD, PWD.
Channel SalesTeam ManagementSales Strategy

Assistant Manager - Havells Consumer lighting Division

Mar 2018Aug 2019 · 1 yr 5 mos

  • 1. Look after channel sales/ Distribution of Havells consumer luminaries/ Lighting business.
  • 2. Handling 4 leading distributor, 7 direct dealers & 560 retailers based in western track of Mumbai Suburban.
  • 3. Responsible for driving the Consumer lighting business whose annual tonover is 4.80 crores across MUMBAI Suburban.
  • 4. Handling team size of 2 company off- Roll employees & 8 Distributor sales person.
Channel SalesTeam ManagementDistribution

Vodafone

Assistant manager - sales & Distribution

Nov 2015Feb 2018 · 2 yrs 3 mos · Mumbai, Maharashtra, India

  • Look after channel sales (Retail sales) that comprises of “500 Retail Outlets” who is doing telecom business for us.
  • Handling a giant team size of 21 people that comprises of 1 Territory officer (company on roll employee), 10 DSE (Distributor sales executive), 09 Promoters and 1 Distributor.
  • Adopt Effective sales strategy which leads to scale up distributor revenue by +15.8% IN Q3 of FY (2017-2018)
  • Effective coordination and alignment with the team mates which leads to achieve the highest growth of +35% in Gross prepaid customer acquisition under Q3 as compared with Q2 of FY (2017-2018)
  • Handling sales territory whose monthly turnover is 1, 07, 00,000 and yearly turnover 12, 84, 00,000.
  • Constantly monitor and regulate individual productivity in my team and trained them as per their efficiency which leads to build strong sales force.
Sales StrategyTeam ManagementRetail Sales

Somany ceramics ltd

Territory Sales Manager

Jul 2014Nov 2015 · 1 yr 4 mos · Raipur, Chattisgarh, India

  • .Look after institutional sales followed by channel sales for the company.
  • Handling PSU (Public sector undertaking) clients like NTPC, SAIL, PGCIL, Housing Board, Jindal Steel etc.
  • Crack project sales order of NTPC (National Thermal Power Corporation) worth 2.8 Crores.
  • Handling Sales territory whose Yearly turnover is approximate 8 crores.
  • Achieve sales growth of 25% UNDER FY (2014-15) as compared with FY (2013-14)
  • Adopting effective sales strategy to Liquidate SKU (Stock keeping unit) of company Dealers which leads to 20% growth in sales turnover of respective dealer during FY (2013-14)
Sales OperationsChannel SalesTeam Management

Visaka industries limited

Sales Executive

May 2013Jun 2014 · 1 yr 1 mo · Raipur

  • Responsible for fixing sales call
  • Handling Vendor (Dealer) acquisition for selling of Asbestos Cement Corrugated Sheet..
  • Handled two channel partner with combined monthly turnover of 1 Crores.
  • Handled a team of 10 salesmen under two distributor and 3 company transporters to provide service and meet timelines.
Sales ManagementTeam Management

Bharti airtel limited

Project Trainee

Feb 2013Apr 2013 · 2 mos · Hyderabad

  • Presently in my work tenure, I come across with different marketing vertical(Customer acquisition,Usage & Retention {U&R},Value added service{V.A.S},Branding & Revenue Planning) of Bharti Airtel.Moreover, I work along with branding team of Bharti airtel in A.P circle and conceptualize my knowledge in branding of Airtel that Includes P.O.S.M (Point of sales material), Retailer Effectiveness index, outdoor activities & Media Planning that Includes ATL(Above The Line) & (Below the line) Promotional activities.

Drsti communications

As Intern

Apr 2012Jun 2012 · 2 mos · Bangalore

  • To enhance the practical experience of Marketing Research,Branding & Advertising

N.m.d.c(public sector undertaking)

As Intern

Mar 2012Apr 2012 · 1 mo · Hyderabad Area, India

  • To get in touch with the real life case study project based on Manpower management in different Mining Project,Market pricing,Research & Development, Analysis of annual report..

Institute of public enterprise,hyderabad

Student(P.G.D.M)

Jun 2011Jun 2013 · 2 yrs · Hyderabad

  • Iam pursuing P.G.D.M in the specialization field of Marketing & system(IT). In this learning period i get in touch with different verticals as:-
  • Branding- ATL & BTL (MARCOM)
  • Strategic marketing
  • Service marketing
  • Consumer relationship management (CRM)
  • Strategic Management
  • Marketing Research
  • Marketing Management
  • Sales and distribution
  • Relational Data base management System (R.D.B.M.S)
  • Data mining & Data Warehousing
  • E-commerce
  • Management Information system (MIS)

Education

Institute of Public Enterprise

Master of Business Administration (M.B.A.) — Marketing & system

Jan 2011Jan 2013

Rajiv Gandhi Prodyogiki Vishwavidyalaya

Bachelor of Engineering - BE — Information Technology

Sep 2006Dec 2010

DAV JAMUL,Bhilai

AISSCE — PCM

Jan 2004Jan 2006

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