Sep 2022 – Sep 2024 · 2 yrs · Mumbai, Maharashtra, India

• Managed marketing efforts for SOCIAL, 23 stores in Mumbai and Pune, developing strategies for the west region.
• Implemented innovative marketing campaigns to drive customer engagement and increase brand awareness.
• Successfully increased foot traffic and sales through targeted promotions and partnerships.

Dec 2019 – Sep 2022 · 2 yrs 9 mos

• Brands Handled: Amazon Music, American Express, MasterCard, Zee Live, Zee Zest, PayTM Insider, Mahindra Blues Festival, and more

Mar 2019 – Nov 2019 · 8 mos

• Responsible for developing and maintaining brand marketing and promotional strategies to meet organisational objectives, keeping in mind the Local and International objectives of the brand
• Conceptualisation of all Social Media Collaterals for the respective brands under the portfolio of
• JSM Corporation Hard Rock Cafe PAN India, Shiro (Mumbai & Bengaluru), Asilo, California Pizza Kitchen PAN India, and Tsuki
• Liaising with third party agencies & vendors for ongoing activities, campaigns and activations.
• Coordinating with internal teams of 100+ members across verticals (Events, Sales & Operations) to ensure smooth execution of Social Media and Digital Marketing.
• Ideation on marketing concepts to improve the brand’s overall presence on all relative digital platforms not limited to Social Media alone but also, food aggregators, portals & hospitality awards.
• Responsible for Marketing Spends, Budgets and Advertisements on Social Media and Google.
• Strategically planned and executed on ground, brand building exercises to increase footfalls and revenue for the aforementioned brands

Oct 2017 – Feb 2019 · 1 yr 4 mos

Sep 2016 – Sep 2017 · 1 yr

• Handling a team while managing different categories of brands
• Single Point of Contact for all brands handled
• End to End execution of marketing projects and campaigns, including ideation, creation of collaterals
• Analysis of impact execution of the campaign efforts
• Measure and report on performance of all digital marketing campaigns
• Assist with brainstorming new and creative campaigns to align with Company’s goals and expectations
• Managed content creation, Online Reputation Management for brands, Social Media Operations of all social media platforms like (Facebook, Twitter, Pinterest, Instagram, Google + , YouTube).
• Coordinated media planning for brands to achieve leads and create brand awareness

Oct 2015 – Sep 2016 · 11 mos

• Daily content generation
• Contest planning and management
• Client servicing
• Maintaining reports and documents
• Handling and maintaining the brand's overall image in the Social Media space. (Facebook, Twitter, Google Plus, LinkediN)
• Market Research
• Competitor analysis
• Monitoring and managing conversations on Social Media
• Reporting and ability to set benchmarks and meet deadlines
• Publishing blog articles (Wordpress)
• Online reputation Management (ORM)
• Management of YouTube channel

Jul 2014 – Oct 2015 · 1 yr 3 mos