Aug 2024 – Apr 2025 · 8 mos · Remote

• With NorthStar, For PhysicsWallah, I conducted digital marketing sessions designed for Tier 2 and Tier 3 city student cohorts, making industry-relevant training more accessible to students from diverse backgrounds.

May 2024 – Sep 2024 · 4 mos · Remote

• At Odin School, I created and delivered a comprehensive Digital Marketing Training Program, while also conducting personalized one-on-one mentorship sessions to support learners’ career development.

Mar 2023 – Aug 2025 · 2 yrs 5 mos · Indore, Madhya Pradesh, India · Hybrid

• Contributed to enterprise social strategy for an 18M+ LinkedIn community, using Sprinklr and Meltwater insights to shape content direction and reputation management initiatives.
• Delivered structured social listening reports and use-case recommendations within quarterly cycles, translating data into campaign, content, and employer branding decisions.
• Supported employee advocacy and internal amplification programs by identifying engagement gaps and aligning messaging with corporate communications priorities.
• Collaborated within a 20-member corporate marketing and communications team to manage campaigns, agency workflows, and executive-level reporting under the Head of Social Media.

Nov 2020 – Mar 2023 · 2 yrs 4 mos · Indore, Madhya Pradesh, India · Hybrid

• Helped build and operationalize a social media practice within a lean team, delivering insight-led strategies across care, conversion, and promotional mandates.
• Contributed to new business wins by conducting market research, shaping outside-in narratives, and supporting RFPs and pitch submissions for projects including Reddit community management and MVP-focused initiatives.
• Leveraged Meltwater, Sprinklr, Talkwalker, and Brandwatch to translate social listening data into executive-ready pitch decks and strategic recommendations.
• Strengthened client acquisition efforts by crafting concise B2B presentations under tight timelines, focusing on simplification, clarity, and decision-oriented storytelling.

Sep 2022 – May 2024 · 1 yr 8 mos · Remote

• At UpGrad and UpGrad Campus, I taught digital marketing and mentored learners over the weekends, helping them with foundational marketing skills.

Sep 2021 – Jan 2022 · 4 mos · Remote

• At QueenCareBox, I volunteered to shape the brand's digital transformation strategy and content curation.
• My responsibilities included:
• Writing engaging content copies.
• Assisting with the development of marketing plans.
• Creating a comprehensive social media calendar.
• Conducting customer research on Instagram.
• In summary, I highly recommend exploring this brand to understand why I chose to volunteer here. Collaborating with Harsh and an excellent team of interns provided a fantastic learning experience.

Jun 2020 – Jun 2020 · 0 mo · Bhopal, Madhya Pradesh, India · Remote

• At my internship with ANSH, I learned a lot. I got better at using social media and managing online communities. I also learned about LGBTQ+ issues, how to farm organically, politics, peace movements, how to travel on a budget, and how businesses can help society.

Aug 2019 – Mar 2020 · 7 mos · Bhopal, Madhya Pradesh, India

• I hosted art and community events in Bhopal and Indore. I found people who might be interested in our events through social media. I also worked with influencers, sponsors, and artists to make our events even better.
• Writing content for print media.

Jun 2019 – Jul 2019 · 1 mo · Bhopal Area, India

• During my time at Eyelit Events, I worked on the project called MY CLUB, which was the company's latest initiative.
• My responsibilities included:
• Managing social media accounts and the website for the My Club Project.
• Creating a brand awareness strategy.
• Collaborating with artists for brand association.
• Developing a strategy for offline campaigns and events.

Jan 2019 – Oct 2020 · 1 yr 9 mos · Bhopal, Madhya Pradesh, India

• As a Digital Marketing Freelancer / Digital Marketing Consultant & Trainer, I had the pleasure of working with a diverse range of brands including Civil Services Club Bhopal, WeWeDubai, Optiwise AI, UpGrad Campus, Indiestaan, Tunch Bricks, Danora, Beyond The Grades, StorX, First500Days and more.
• My responsibilities spanned:
• Conducting market research and analysis to unearth insights and opportunities.
• Developing data-driven social media strategies in alignment with business goals.
• Creating engaging social media content which led to increased engagements.
• Managing and optimizing social media ads on Facebook, Instagram, and LinkedIn to drive brand awareness.
• Crafting personal branding strategies to establish individuals as thought leaders.
• Writing for blog posts, articles, newsletters, and website copy.
• Hosting educational webinars and community events on topics like digital marketing, social media, personal branding, poetry, etc.
• Providing social media consultations to startups and small businesses.
• This period of freelancing allowed me to apply my skills in diverse contexts and learn from a variety of industries.

Nov 2018 – Mar 2019 · 4 mos · Bhopal, Madhya Pradesh, India

• Responsible for organic social media campaigns and associating brands with the fest.
• Content Curation
• Leading team of 5 volunteers who helped with graphic design and content writing for the fests.
• Convolution is a techno-cultural fest of UIT RGPV, Bhopal.

Jul 2018 – Nov 2018 · 4 mos

Mar 2018 – Jul 2018 · 4 mos

• http://www.blog.revoira.com/

Oct 2017 – Nov 2017 · 1 mo

• Assisted the company in growing their Twitter presence during a time when it wasn't the most popular platform - and it was totally worth it!