Natalia Zhukova

VP of Marketing

Barcelona, Catalonia, Spain11 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in marketing strategy.
Expert in data-driven marketing and market research.
Proven track record in leading successful marketing teams.

Stackforce AI infers this person is a MarTech expert with extensive experience in marketing strategy and market research.

Contact

Skills

Core Skills

Marketing StrategyMarket ResearchBrand StrategyMarketing ConsultationCommunication StrategyPr StrategyWebmasteringContent Localization

Other Skills

Campaign DesignPerformance AnalysisBudget ManagementCrisis ManagementData AnalysisCampaign AnalysisCross-Department CollaborationWorkflow AdjustmentBest Practices ImplementationMarket StudiesEvent OrganizationMedia ManagementMultilingual LocalizationWeb DesignVisual Editing

About

As the Head of Marketing and Market Research at Semrush, I bring over 10 years of expertise in developing and executing data-driven marketing strategies. My role involves leading a dedicated team to design impactful campaigns, analyze performance metrics, and uncover actionable customer and competitor insights. By aligning cross-functional workflows and managing budgets effectively, I contribute to optimizing marketing efforts while fostering collaboration across departments. My focus on market research and strategic communication enables our team to uncover competitive advantages and adapt to evolving market dynamics. With a strong commitment to delivering measurable results, I aim to empower organizations to achieve sustainable growth through innovative marketing solutions and streamlined processes.

Experience

Semrush

5 roles

Head of Marketing, Market Research

Promoted

Jul 2020 – Present · 5 yrs 8 mos

Managing of marketing team and marketing activities of a business unit
Developing a strategy for a product solution go-to market
Managing a team of professionals and external agencies/services
Designing marketing campaigns and analysing campaigns performance
Carrying out market research, customers and competitors insights analysis, discovering competitive advantages
Setting the goals and monitoring the results, reporting
Managing budgets
Adjusting cross teams and cross-channel workflow and communication
Crisis management

Marketing StrategyMarket ResearchCampaign DesignPerformance AnalysisBudget ManagementCrisis Management

Head of International Brand Department

Promoted

Sep 2019 – Jul 2020 · 10 mos

managing of international brand marketing teams’ and developing strategies, set the objectives and monitor the results
consulting international brand marketing teams’ on processes/channels: blogs, influence marketing, video content, webinars, social media, content marketing campaigns
analysing the success of marketing campaigns and creating reports
working with colleagues across multiple departments
adjusting cross teams and cross-channel workflow and communication
carrying out market research, competitors and customer insights analysis
onboarding process adjustment
managing budgets
crisis management

Brand StrategyCampaign AnalysisCross-Department CollaborationBudget Management

Regional Marketing Coach

Jan 2019 – Sep 2019 · 8 mos

consulting regional marketing teams on processes/channels we use: blogs, influence marketing, video content, webinars, social media, content marketing campaigns
cross teams and cross-channel workflow and communication adjustment
guidance for new team members
providing transparent information about processes
help with defining and implementation of best practices and best cases

Marketing ConsultationWorkflow AdjustmentBest Practices Implementation

Senior Marketing Manager - France

Dec 2015 – Jan 2019 · 3 yrs 1 mo

develop a communication strategy
set the objectives and monitor the results of the various activities / campaigns
participate in exhibitions
analyze the performance of marketing campaigns and prepare the reporting
conduct market studies, competition studies
organize, coordinate and manage the French marketing team
communicate with influencers
crisis management

Communication StrategyPerformance AnalysisMarket Studies

PR manager - France

Aug 2015 – Dec 2015 · 4 mos

developing the regional development PR strategy (France)
collaboration with digital marketing specialists
organization and participation at PR events (online, blog, etc.)
media database management
developing and maintaining contacts
preparing and delivery of thematic papers (summaries for publications, exclusive data for experts)
monitoring of regional PR activity effectiveness

PR StrategyEvent OrganizationMedia Management

Freelance

Webmaster, multilingual localization specialist, multilingual web design

Oct 2014 – Jul 2015 · 9 mos

webmastering,
multilingual localization,
integration of content, integration of localized content,
multilingual multimedia,
web design

WebmasteringMultilingual LocalizationWeb Design

Datawords group

Webmaster (multilingual)

Jun 2014 – Aug 2014 · 2 mos · Paris, Île-de-France, France

Integration of localized content, creating localized newsletters, web design of localized pages, localization of videos, subtitling, testing, visual editing

Content LocalizationVisual Editing