Jul 2017 – Jan 2021 · 3 yrs 6 mos · Chennai Area, India

• Managed top 5 global FMCG and top 25 BFSI clients across 10+ markets.
• Reported to VP, driving digital P&L across APAC & Australia.
• Delivered multi-market GTM campaigns blending automation, A/B testing, and digital transformation.
• Boosted CSAT and retention scores across global accounts through consultative partnership.

Dec 2015 – Jun 2017 · 1 yr 6 mos · Chennai Area, India

• Reporting to the Managing Director and CEO. The role involved client retention, lead management and conversion by ensuring continual business growth.
• Worked with clients across geographies (USA, UAE & India) to create and develop websites and mobile applications, database management and assisted with lead generation activities
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Designed complete communication framework and customer experience with efficient tracking matrices to achieve business objectives.
• Managing regional initiatives and providing strategic direction from the ideation stage to implementation for clients across multiple marketing channels
• Developing an understanding of the client’s business and technology platform in order to develop effective pitch ideas and provide business solutions that are in line with their overall marketing vision and technology ecosystem including share of voice (SOV)
• Was a pivotal liaison between clients, affiliate partners, media houses and third party vendors to track and evaluate marketing campaign performance and continuously optimize creatives to achieve business goals
• Contributing to business development initiatives, company and industry blogs

Aug 2014 – Apr 2015 · 8 mos · Chennai

• Reporting to the CEO. The role involved heading the Online Lead management for Xcode Life Sciences, taking care of online lead acquisition and conversion for products developed and managed by Xcode Life Sciences.
• Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media and mobile
• Ensuring a high lead quality campaign management, handling escalations, leading monthly reviews to ensure continual business growth
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Responsible for management initiatives (both online and offline) such as events participation and affiliate marketing initiatives by developing, managing and designing layouts of communications (presentations, newsletters, event support materials and brochures)
• Achieved 70% month-on-month growth via digital efforts

May 2014 – Dec 2020 · 6 yrs 7 mos · Chennai

• Built the entire brand & product marketing story for a national natural beauty brand.
• Drove MoM sales growth at zero marketing cost via organic digital campaigns and influencer partnerships.

Oct 2011 – Jan 2013 · 1 yr 3 mos · Bengaluru Area, India

• Successfully managed the APAC account for Global Top 10 pharmaceutical, chemical and Life Sciences Company by developing realistic pricing contracts, writing proposals and tracking cash outflows.
• Managed the North America account for a premier Fortune 500 company in BFSI by developing accurate forecasts for contracts across business units in different geographies.

Jun 2009 – Oct 2011 · 2 yrs 4 mos · Bangalore, India

• Managed a team of six in the identification of risks for a Fortune 500 client.
• Successfully reduced the time spent for the work completion for one of EY’s biggest Global clients
• Trained a team of twenty and set up a “Compliance Team” in EY-Global Talent Hub (formerly known as Global Shared Services) to carry out All India Operations.
• Improved Client and Vendor relationship to accelerate performance.