Ludovic de Valon

Product Manager

New York City19 yrs 4 mos experience

Key Highlights

Led global go-to-market strategies at Amazon Ads.
Scaled multi-billion-dollar P&Ls across major tech companies.
Expert in commercializing complex tech ecosystems.

Stackforce AI infers this person is a MarTech executive with extensive experience in product marketing and advertising strategies.

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Skills

Core Skills

Product MarketingGo-to-market StrategyP&l ManagementBrand StrategyB2b MarketingRegional StrategyProduct StrategyCommercializationBusiness DevelopmentSales LeadershipStrategic ConsultingDigital MarketingMarketing DevelopmentMedia Planning

Other Skills

Product Strategy & VisionAd Tech / MonetizationBrand DevelopmentFMCGSEMWord Of Mouth MarketingCreative DevelopmentMarketing ManagementMarketing StrategyCompetitive AnalysisPromotionsConsumer InsightsInternational MarketingMarketing CommunicationsDigital Strategy

About

Global AdTech executive and General Manager with a track record of scaling multi-billion-dollar P&Ls and leading global go-to-market strategies. Across leadership roles at Amazon, TikTok, Google, and Procter & Gamble, I have built and led cross-functional organizations—spanning Product Marketing, Sales, and Operations—to drive hyper-growth for both Enterprise and SMB customers across North America, EMEA, LATAM, and Asia. I specialize in scaling advertising marketplaces, commercializing complex tech ecosystems—including emerging GenAI-driven advertising solutions—and accelerating worldwide revenue.

Experience

Amazon

3 roles

Director / GM | Product Marketing, GTM & SMB Business | Amazon Ads

Promoted

Mar 2025 – Present · 1 yr · New York, New York, United States

Leading two organizations within Amazon Ads:
1) Product Marketing, Go-To-Market & Analyst Relations
Product Marketing (PMM): Leading the PMM org for all products, from Sponsored Ads, Streaming TV or Audio to our AdTech and Measurement solutions.
Go-To-Market (GTM): Owning the end-to-end GTM strategy and process for all new product and feature launches.
Analyst Relations: Managing our relationship and strategy with key industry analysts.
2) SMB Advertising Business
General Manager (GM) of the worldwide SMB advertising business, I own the P&L and lead the global teams responsible for growing our ad revenue with xxMM sales-unmanaged small and medium-sized businesses.

Product Strategy & VisionP&L ManagementProduct MarketingGo-to-Market Strategy

Director / GM | SMB Business | Amazon Ads

Promoted

Feb 2023 – Mar 2025 · 2 yrs 1 mo · New York, New York, United States

Role: General Manager, Worldwide SMB Advertising
Scope: Global
Managed the global P&L for the SMB advertising business, driving revenue growth from XX million of sales unmanaged small-and-medium-sized businesses.
Owned a business segment that contributed XX% of the total worldwide Sponsored Ads revenue (>$XXB annually).
Led the global teams responsible for SMB advertiser growth, marketing, and brand presence.
Built the worldwide brand strategy for Amazon Ads for SMBs, launching integrated marketing campaigns across all channels and operating countries.

P&L ManagementBrand Strategy

Director | International Ads Marketing | Amazon Ads

Oct 2022 – Feb 2023 · 4 mos · New York, New York, United States

Role: Head of B2B International Ads Marketing
Scope: EMEA, Canada & International Expansion Markets
Led the B2B marketing organization across Europe, Canada, and expansion markets (LATAM, Eastern Europe, Middle East & Africa).
Owned the end-to-end regional strategy for a full-funnel marketing mix.
Managed teams responsible for Brand, Events, Industry, and Demand Generation (Growth) Marketing.

B2B MarketingRegional Strategy

International advertising association

Board Member

Sep 2023 – Mar 2025 · 1 yr 6 mos · New York, New York, United States

Tiktok

Managing Director | Product Marketing, Strategy & Operations | TikTok

May 2021 – Oct 2022 · 1 yr 5 mos · New York, New York, United States

Role: Product Marketing & Strategy, Monetization
Scope: Global
Led the global Product Marketing, Strategy, and Operations teams for TikTok's monetization products.
Owned the product and go-to-market strategy for all advertising solutions for Branding and Performance (Lead Gen) objectives.
Developed and launched ad solutions for key verticals, including Entertainment, Travel, and Financial Services.
Directed the end-to-end process from product roadmap development and research to global go-to-market and operations.

Product MarketingGo-to-Market Strategy

Google

5 roles

Global Head | Display & Cross-Media Ads | Google

Promoted

Feb 2020 – May 2021 · 1 yr 3 mos

Role: Product Strategy, Commercialization, Go-To-Market
Scope: Global
Led the global teams in charge of Google’s product strategy and commercialization for Display ads & cross media innovations (eg. Discovery Campaigns, part of Performance Max).

Product StrategyCommercialization

Head of Industry | Beauty | Google

Oct 2017 – Feb 2020 · 2 yrs 4 mos

Role: Business leader / Business Development
Scope : North America
Led the sales team looking after a portfolio of beauty companies across North America.

Business DevelopmentSales Leadership