Nikhil Udandkar

CEO

Vadodara, Gujarat, India11 yrs experience

Highly Stable

Key Highlights

Recognized as Meta's most credentialed digital strategist globally.
Expert in scaling ROI through performance-led growth frameworks.
Over 10 years of experience in digital strategy and media buying.

Stackforce AI infers this person is a digital marketing expert with a focus on performance marketing and media strategy.

Contact

Skills

Core Skills

Media BuyingPerformance MarketingDigital MarketingCampaign Management

Other Skills

Media PlanningAccount ManagementData AnalysisFacebook Ads ManagerApple SearchSearch AdvertisingApp Store OptimizationLead GenerationCommunity ManagementCreative StrategyCopywritingYouTube MarketingDisplay AdvertisingSearch AdsPay Per Click (PPC)

About

Trusted by brands like JioHotstar, Viacom18, JSW, Victoria’s Secret, NEOM, CAFU, ARKS and many more to drive growth through digital media. I’m a Meta Lead Trainer, recognised as Meta’s most credentialed digital strategist globally, with equivalent recognitions across LinkedIn, Google, native, programmatic and other paid media channels. With 10+ years in digital strategy, I help brands scale ROI through performance-led growth frameworks across full-funnel digital marketing strategies. Backed by a Master’s in Analytics, I work at an intersection of data, creativity & platform expertise to manage multi-million-dollar media investments. I work closely with leadership teams to translate complex platform capabilities into clear, scalable growth strategies focused on long-term performance. 📩 Open to growth consulting, advisory, and strategic leadership conversations.

Experience

Blackcoffee.media

Head of Media

Dec 2023 – Present · 2 yrs 3 mos

Gimbal media private limited

2 roles

Performance Lead

Promoted

Nov 2018 – Jan 2024 · 5 yrs 2 mos

Leading a team of 15 strong media buyers while managing accounts for our various partnered agencies round the globe & ensures successful & effective media planning & execution in performance marketing. Major roles & responsibilities includes:
Account managing 24*7 operations on media planning/buying to attain & maintain desired KPIs for clients.
Analyze media metrics & develop strategies for optimization on scale.
Work closely with cross functional teams to structure & implement funnels.
Find bottleneck & troubleshoot any campaign/process related issues to improve on productivity.
Maintain relationships with clients & also with advertising platforms/publishers.
Staying on top of digital media trends right from influencer’s world to SEO & content writing.
Building & managing a strong internal team of media buyers/optimisers.
Recruitment & training for various junior to mid senior level technical roles

Media PlanningMedia BuyingPerformance MarketingAccount ManagementData Analysis

Media Optimizer

Feb 2017 – Oct 2018 · 1 yr 8 mos

Product research, ripping out best practices into splits to understand buyers psychology.
Launching & scaling advertising campaigns on various digital platforms with respect to desired KPIs & focusing on delivering maximum ROI.
Testing creatives & different media buying strategies.
Work closely with creative team with an active creative feedback loop.
Analyze website data & suggest data driven changes to improve on website’s efficiency.
Focus extensively on performance metrics like CTR, CPC, CPM, CPA etc on a daily basis & measure any impact on these with respect to change in creative/strategy.

Digital MarketingCampaign ManagementData Analysis

Freelancer

Media Buyer

Jan 2015 – Jan 2017 · 2 yrs

I developed a quick passion as soon as I was introduced to internet advertising world. I used to learn, practice & grow my digital marketing skills & do consultation for small scale B&M businesses while doing my graduation. Also used to help organizations in creating & maintaining their digital presence & demonstrating them the importance of paid media in the digital era.