Jul 2023 – Aug 2024 · 1 yr 1 mo · Chennai, Tamil Nadu, India · On-site

• Integral part of the top management and drive strategic decisions enabling revenue maximization & profit management.
• Build & scale B2B lines of Businesses for Matrimony.com Ltd Group & ownership on P&L.
• Drive growth and profitability thru innovative product monetization.
• Onboard, retain new vendor partners and deliver value propositions.
• Strategic partnership with Wedding Jewellery, Wedding Apparel, FMCG, FMCD, Leisure, Travel & Tourism and drive footfall & ROI thru innovative Adtech solutions on matrimony apps (cutting across Bharat matrimony, regional matrimony & community matrimony apps)
• Deliver high brand value and visibility thru strategic and digital marketing solutions.
• Drive Tech & Product team towards consumer centric approach and improve customer experience and vendor partner experience.

Sep 2019 – Apr 2023 · 3 yrs 7 mos · Greater Bengaluru Area · On-site

• Building new line of businesses for next billion users, first of its kind in India to solve the digital divide thru a thought thru Indic/Vernacular content approach. My primary strength lies in building and nurturing new business ideas into profitable ventures.
• Excited to have conceived, ideated, created and built businesses from scratch, in the most happening consumer tech space!
• Privileged to be part of VerSe Innovation. And our proprietary technology platform powers over 300+ million users to consume content in their local language on Dailyhunt. Our technology also powers India’s #1 and most engaging short video app Josh.

Apr 2017 – Sep 2019 · 2 yrs 5 mos · Greater Delhi Area

• Devised powerful strategies to drive next phase of business growth and scaled top and bottom line with very high delta contribution
• Worked closely with premier education institutions and private institutions including large private universities in enabling digital media solutions
• In line with the user behavior, consumption pattern, time spent, questions asked, created relevant content, communication hooks and thereby helped educational institutions to build preference, online reputation management, brand affinity and created newer user footprint
• Empowering millions of students in making the right career and college decision

Jun 2015 – Mar 2017 · 1 yr 9 mos · Greater Delhi Area

• Internet Enthusiast.
• Spearheading Team Shiksha towards the next phase of growth and profitability, with an aim to make Shiksha a default platform for the education fraternity to fetch their prospective students. And on the other hand help the aspirants to research and decide about careers and colleges related to higher education in India or abroad
• Shiksha.com is a one-stop-solution making course and college selection easy for students looking to pursue undergraduate (UG) and postgraduate (PG) courses in India and abroad; also accessible to users on the move through the website’s mobile site. Launched in 2008, Shiksha.com belongs to Info Edge (India) Ltd, the owner of established brands like Naukri.com, 99acres.com, Jeevansathi.com, among several others. With this strong brand pedigree, Shiksha offers its users the unique privilege of customised tools like Alumni Employment Statistics that includes salary data powered by Naukri.com

Apr 2012 – Jan 2013 · 9 mos

• After learning the tricks of the real estate trade thru strategic online solutions and increasing the digital footprint of every real estate brand, this assignment got exciting when we verticalized within real estate into various buckets like builder, realtor, new projects, existing projects, commercial, owner projects and created large size teams to ensure the impact is high and better with passing day.
• The impact was so high that this model was adapted nationwide and went to create a business from scratch, which was delivering a runrate of INR thousands to USD millions.
• Bundling of assets, online digital adoption, educating advertisers on basics of this medium were some of the biggest achievements.

Mar 2008 – Jun 2012 · 4 yrs 3 mos

• Bring in all my multi domain expertise onto my first online/digital assignment when online and consumer internet based business started to flourish in Indian ecosystem.
• While Internet was sporadic even with metro's with a mere 5% penetration to Indian Population, the role enticed a responsible education of online/digital space to the most robust real estate domain.
• When print media dictated the success of any real estate project launch, providing end to end online strategic solutions to real estate developers & realtors, to build a brand which is global and not just confined to an indian territory thereby driving in domestic & NRI traffic, showcasing residential new projects, resale, rental, commercial projects and widening the scope of every real estate brand to make its impact within India and for the Indian diaspora out there.
• Mastered the expertise in launching new residential project online & primary marketing promotion successfully thru the 99acres.com real estate portal.

Jan 2013 – Jun 2015 · 2 yrs 5 mos · Greater Chennai Area

• Exercised the power of print media and thru integrated digital offerings in building some of the large business verticals for the Times of India Response Group.
• Ideate and co-created some large brand ideas along side clients and agencies (at times) to leverage the power of largest print house TOI for major verticals like Health Care, BFSI, Media & Entertainment, Airlines, Travel & Tourism, Automobiles & Luxury.

Feb 2006 – Mar 2008 · 2 yrs 1 mo · Greater Bengaluru Area

• A Pan South Business Opportunity to ensure higher penetration of insurance solutions on retail asset products of ICICI Bank with an intent to reduce the delinquency & NPA and to protect the clients in covering the principal oustanding.
• Was instrumental in scaling the penetration with across retail asset products like PL, STPL, BL & BC.
• Delivered high performance thru large in-house, outsourced and cross functional teams across southern region ensuring high levels of penetration, customer centricity and efficiency. Ability to handle large size teams, identify and implement strategies to reduce costs, increase revenue, strengthen customer relationships, improve business practices and drive profitable growth thru fee income.

Nov 1998 – Feb 2006 · 7 yrs 3 mos

• Responsible for profitability and productivity of branches handled. Revenue generation & maximization thru direct sales across it Retail, Key Accts or Major Accts.