Sreeja Roy

Business Development Executive

Singapore, Singapore6 yrs 6 mos experience

Key Highlights

6+ years in strategic research and sales enablement
Expert in market intelligence and competitive analysis
Proficient in data-backed account insights and pipeline optimization

Stackforce AI infers this person is a B2B Sales and Market Research Specialist with a focus on procurement and supply chain solutions.

Contact

Skills

Core Skills

Sales ManagementLead GenerationData AnalysisMarket Research

Other Skills

Cold CallingEmail MarketingOutbound SalesHubSpot Sales HubRequirements GatheringMicrosoft ExcelMicrosoft PowerPointData VisualizationBrand Development StrategyMicrosoft Power BIData CollectionRequirements AnalysisAccount ManagementAgile Project ManagementData Management

About

Strategic Research Analyst with 6+ years of experience driving business development and sales enablement through actionable market intelligence and competitive analysis in B2B sectors. Skilled in identifying high-potential markets, analyzing buyer behavior, and uncovering competitor strategies to support lead generation, pitch development, proposals, RFP response and go-to-market planning. Proficient in leveraging Excel, CRM tools, and sales analytics platforms to build data- backed account insights, support RFP/RFI responses, and optimize pipeline performance.

Experience

Gep worldwide

Senior Associate- SDR

Mar 2026 – Present · 0 mo · Singapore

Drive outbound and inbound engagement with procurement, sourcing, and supply chain leaders across SEA
Identify opportunities around procurement transformation, cost optimization, and digitalization
Engage prospects through insights-led conversations (market trends, benchmarks, AI in procurement)
Support pipeline development for GEP’s AI-powered procurement and supply chain solutions
Collaborate with sales and marketing teams to align outreach with regional priorities

Cold CallingEmail MarketingLead GenerationOutbound SalesSales Management

Gutenberg

Presales Analyst

Nov 2023 – Feb 2026 · 2 yrs 3 mos · United States

Lead GenerationOutbound SalesSales ManagementCold CallingEmail MarketingHubSpot Sales Hub

Sutherland

Lead Researcher-Sales Enablement

Dec 2021 – Nov 2023 · 1 yr 11 mos · Mumbai, Maharashtra, India

Responsible to manage end to end research projects/studies for clients
Track/evaluate key performing indicators (KPIs) and share reports with major findings
Liaise with multiple teams like data processing, Field Management, Finance etc, to streamline the
projects and smoothen the output delivery
Suggest recommendations based upon the research findings on product, advertisement/campaign, field
etc
Brainstorm internally and with client about possible strategies to sustain in the market

Requirements GatheringMicrosoft ExcelMicrosoft PowerPointData VisualizationBrand Development StrategyMicrosoft Power BI+8

Tata consultancy services

Senior Process Analyst

Sep 2021 – Nov 2021 · 2 mos · Kolkata, West Bengal, India

Refract consulting

Junior Research Analyst

Jul 2020 – May 2021 · 10 mos · Gurugram, Haryana, India

Microsoft PowerPointBuilding SurveyingExcel DashboardsExcel PivotQualitative Market Research

S&p global market intelligence

Data Researcher I

Jan 2019 – Jun 2020 · 1 yr 5 mos · Greater Ahmedabad Area

> Coordinating the business requirement to provide a database of global private company data to cater to the needs of the clients.
> Quarterly and annual filing of insurance companies to maintain a datasets of officers in CTS tool with their title and roles which gets highlighted in the product.
> Maintain and audit the websites of broker-dealer,mortgage banks and Lloyd’s companies through content automation to keep a dataset of officers and the corporate details of the companies.
> Maintain the auditorial and actuarial firms of the company.

Microsoft ExcelMicrosoft PowerPoint