Daniel (Danny) Mash ☁ — CEO

🚀Strategic delivery and transformation lead with 20 years of experience managing complex multi-squad programs across banking, fintech, insuretech and enterprise platforms with 20+ years in multi-cloud and 11 years in AI. At JPMorgan, I led platform transformation across Chase UK’s business and consumer banking domains delivering a 75% reduction in agent workload, 180% ROI and helping the bank secure #1 for Customer Service in 2024 (CMA/Ipsos). My work also reduced Operational Risk Incidents by 75% through embedded controls and OKR-aligned delivery. I’ve led strategic transformation across regulated industries: banking, insuretech, paytech and retail delivering commercial outcomes through AI adoption, platform innovation and end-to-end leadership. Before JPMorgan, I helped scale nCino’s AI-powered platform to over 100 insurance & financial institutions, contributing to its $3Bn IPO. At Nexi Group, I led payment onboarding and compliance automation for 6.5Bn payment transactions for 2M+ businesses across 25 countries. At Nestlé, I defined smart platform strategy for Nespresso’s AI-enabled B2B and B2C coffee machines supporting 14Bn pod sales. Earlier roles at Deutsche Bank, John Lewis (45M customers, 20,000+ Contact Centre Agents & 100,000+ SKU's) and others gave me experience delivering large-scale, regulated, multi-cloud products across CX, contact centre (CCaaS) and enterprise data and document domains. I’ve built high-scale onboarding, CX and compliance platforms across FS, InsureTech and PayTech, enabled by extensive Salesforce and AWS use in every major role bringing proven frameworks that translate well into other regulated environments such as InsureTech and MedTech. Certifications & Recognition 🎓 TOGAF 9.1 Enterprise Architect, Salesforce, IBM AI Product Manager, BCS Chartered IT Professional, APMG Agile Practitioner 🏆 100+ LinkedIn Recommendations |💡LinkedIn Top Voice | Featured Author (Forbes, LinkedIn)

Stackforce AI infers this person is a Fintech and AI transformation expert with extensive experience in regulated environments.

Experience: 12 yrs 6 mos

Skills

Salesforce
Platform Governance
Digital Transformation
Ai-led Servicing
Ai Strategy
Automation
Product Strategy
Platform Growth
Solution Design
Ai Architecture
Ai And Iot Platform Design
Customer Experience
Case Management
Workflow Automation
Ai Transformation

Career Highlights

Led platform transformation at JPMorgan, achieving 75% agent workload reduction.
Contributed to nCino's $3Bn IPO through strategic platform growth.
Recognized as LinkedIn Top Voice for insights in FinTech and AI.

Work Experience

Tate & Lyle

Salesforce & Enterprise Architect – Platform & AI Strategy (9 mos)

JPMorgan Chase & Co.

Executive Director (1 yr 11 mos)

Nets

Salesforce Architect – AI & Automation (8 mos)

nCino, Inc.

Master Salesforce Architect – Product Strategy & Digital Banking Scale-Up (3 yrs 2 mos)

Nestlé

Salesforce Architect – AI, IoT & Smart Device Platforms (11 mos)

IBM

Salesforce Architect – Enterprise AI & Cloud (2 yrs 4 mos)

Deutsche Bank

Interim Head of Solution Architecture – Case Management & Regulated Platforms (5 mos)

John Lewis Partnership

Interim Programme Director & Solution Architect - Digital Products & AI Transformation (2 yrs 1 mo)

Digital Catapult

Salesforce Project Manager & Solution Architect (3 mos)

cube19

Senior Salesforce Change & Transformation Manager & Solution Architect (5 mos)

Neopost

Senior Salesforce Consultant (Project Manager & Solution Architect) (1 mo)

NeedAProperty.com

Chief Operating Officer (1 yr 1 mo)

Education

AI certified at IBM Artificial Intelligence

at TOGAF 9.1 Level 2 Enterprise Architect certified # 86704

at Association of Enterprise Architects (AEA) membership # 28184415

at APMG International, Agile certified # 02957013-01-DUVM

Salesforce IoT Cloud (Explorer & Scale (Thunder)) at Salesforce IoT Cloud (Explorer & Scale (Thunder))

at Salesforce Data Architect & Management Designer certified # 10162595

at BCS-British Computer Society, The Chartered Institute for IT - Business Analyst certified # 00056320

at Salesforce Analytics Cloud Green Belt certified

at Salesforce ADM201 certified # 1864850

at Salesforce Sales Cloud certified # 2034216

certified # 2491582 at Salesforce Service Cloud certified # 2491582

at Salesforce ADM211 certified # 3262157 (formerly ADM301)

at Salesforce Platform App Builder certified # 4170127

certified # 1986080 at Salesforce DEV401 certified # 1986080

25+ completed course certifications at Salesforce University

at IBM Blockchain

at Apttus CPQ

at Institute of Directors (IoD) membership # M241749

Master's Degree at University of Hard Work

at blockchain, iot, ai, big data, enterprise, ecommerce, subscription & ebilling, emarketing, payments

at Sage & Sage Payroll

Daniel (Danny) Mash ☁

CEO

United Kingdom12 yrs 6 mos experience

AI Enabled

Key Highlights

Led platform transformation at JPMorgan, achieving 75% agent workload reduction.
Contributed to nCino's $3Bn IPO through strategic platform growth.
Recognized as LinkedIn Top Voice for insights in FinTech and AI.

Stackforce AI infers this person is a Fintech and AI transformation expert with extensive experience in regulated environments.

Contact

Skills

Core Skills

SalesforcePlatform GovernanceDigital TransformationAi-led ServicingAi StrategyAutomationProduct StrategyPlatform GrowthSolution DesignAi ArchitectureAi And Iot Platform DesignCustomer ExperienceCase ManagementWorkflow AutomationAi TransformationCustomer EngagementProduct ManagementDigital AccelerationCloud ServicesData Analytics

Other Skills

AI EnablementPost-Merger ConsolidationOperational Risk ReductionCustomer Experience EnhancementPayment TransactionsRegulatory ComplianceClient ExpansionClient EngagementPredictive MaintenanceRegulatory AlignmentMarketing AutomationBusiness IntelligenceBilling SolutionsStakeholder ManagementUser Acceptance Testing

About

Experience

Tate & lyle

Salesforce & Enterprise Architect – Platform & AI Strategy

Jun 2025 – Present · 9 mos · London Area, United Kingdom

Senior architect providing platform and enterprise architecture leadership across post-merger Salesforce consolidation and regulated scientific R&D initiatives. Acting as platform authority, working with Board-level stakeholders, vendors and SI's to set governance, standards and delivery guardrails.
✅ Platform Governance & Integrity: Acting Interim Chief Architect for the Salesforce platform, establishing platform standards, architectural guardrails and contribution models to ensure stability, scalability and cost-to-serve control.
✅ Post-Merger Platform Consolidation: Leading the consolidation of two Salesforce orgs into a single governed platform, aligning data models, access controls and delivery patterns across global teams.
✅ Regulated R&D & AI Enablement: Architecting secure, reusable Azure-based AI capability to support regulated scientific research, embedding compliance-by-design, auditability and controlled data access.
✅ Measured Platform Impact: Delivered quantified platform simplification (up to 75%), controlled platform growth (+0.70% Apex over 6 months) and six-figure cost avoidance through proportionate security and licensing decisions.

SalesforcePlatform GovernanceAI EnablementPost-Merger Consolidation

Jpmorgan chase & co.

Executive Director

Jul 2023 – Jun 2025 · 1 yr 11 mos · Greater London, England, United Kingdom

Executive-level leader accountable for strategy, execution and commercial outcomes across Chase UK's Business and Consumer Banking portfolios. Owned delivery of digital transformation, AI-led servicing, onboarding journeys, operational risk reduction and CX enhancement.
✅ Award-Winning Customer Impact: Key member of the team delivering platform enhancements and AI innovation, directly contributing to Chase UK winning #1 for Customer Service (CMA/Ipsos, 2024).
✅ AI and Automation Delivery: Delivered AI-driven servicing initiatives achieving a 75% reduction in agent workload, 180% ROI and significant operational efficiencies across key consumer banking domains.
✅ Delivered Salesforce-powered servicing journeys and AWS Amazon Connect-based automation to support AI-led CX and operational uplift.
Additional details available upon request.

Digital TransformationAI-led ServicingOperational Risk ReductionCustomer Experience Enhancement

Nets

Salesforce Architect – AI & Automation

Nov 2022 – Jul 2023 · 8 mos · Copenhagen/Frankfurt/London · Hybrid

Nets & Concardis are part of the Nexi Group which is one of Europe’s largest digital payments (6.5Bn monthly payment transactions) providers, operating across 25+ countries. I led product strategy for AI and automation strategy across Nexi’s multi-market PayTech platforms, spanning onboarding, document readiness and regulatory compliance. Supported platform initiatives serving 2M+ business customers, with a focus on scale, risk alignment and operational efficiency.
✅ Used Salesforce and AWS platforms to deliver solutions to support 6.5Bn+ monthly payment transactions across 25+ countries

AI StrategyAutomationPayment TransactionsRegulatory Compliance

Ncino, inc.

Master Salesforce Architect – Product Strategy & Digital Banking Scale-Up

Sep 2019 – Nov 2022 · 3 yrs 2 mos · London Area, United Kingdom

Senior strategic architect shaping regulated platforms and product strategy for 100+ financial & insurance institutions, including Tier 1 and challenger banks. Focused on onboarding, servicing and AI-led automation in regulated environments. Supported commercial scale-up through strategic design, platform adoption and client expansion initiatives.
✅ Contributed to nCino’s $3Bn IPO by supporting platform growth and GTM scaling across global client base
✅ Delivered platform strategies on Salesforce and AWS for major banks and insurance companies including AIB, BOI, MUFG and Lloyds

Product StrategyPlatform GrowthClient Expansion

Nestlé

Salesforce Architect – AI, IoT & Smart Device Platforms

Oct 2017 – Sep 2018 · 11 mos · London (GB), Barcelona (ES) & Lausanne (CH)

Led AI and IoT platform design supporting Nespresso’s global smart coffee machine rollout (B2B & B2C) enabling personalised CX, predictive maintenance, intelligent subscription management and analytics at scale supporting 14Bn+ coffee pods sold annually across 80+ countries.
✅ Used Salesforce & AWS to power device telemetry, OTA, predictive engagement and support automation across Nespresso’s connected product line

AI and IoT Platform DesignPredictive MaintenanceCustomer Experience

Ibm

Salesforce Architect – Enterprise AI & Cloud

Apr 2017 – Aug 2019 · 2 yrs 4 mos · London Area, United Kingdom

Working on IBM’s global AI, onboarding and enterprise transformation projects. Shaped solution design for clients across regulated intelligence, retail, and media.
Clients included: Carrefour (29M e-Commerce SKU's), Caesars Palace, Capita Plc, GfK, Global Media, NBC Universal, Ascential
✅ Leveraged Salesforce, Azure and AWS to deliver scalable, commercially-aligned architecture
✅ Led AI, ML, NLP, IoT & OTA architecture for Nestlé’s Nespresso Smart Coffee initiative, enabling predictive maintenance and operational intelligence across B2C & B2B coffee machines responsible for 14B+ pod sales annually across 80+ countries

Solution DesignAI ArchitectureClient Engagement

Deutsche bank

Interim Head of Solution Architecture – Case Management & Regulated Platforms

Apr 2017 – Sep 2017 · 5 mos · London Area, United Kingdom

Led case management and workflow automation in a regulated Tier 1 banking environment. Partnered with internal teams to align platform capabilities to onboarding, compliance and customer service goals. Supported delivery planning, audit readiness and governance design across cross-functional systems.
✅ Focused on regulatory alignment, service workflows and platform strategy
✅ Involved in early discovery and solution shaping within global banking structures

Case ManagementWorkflow AutomationRegulatory Alignment

John lewis partnership

Interim Programme Director & Solution Architect - Digital Products & AI Transformation

Feb 2015 – Mar 2017 · 2 yrs 1 mo · London Area, United Kingdom

Part of John Lewis’s £500M enterprise AI transformation programme, serving 45M customers, 20,000+ contact centre users and 100,000+ SKU's. Responsible for designing and scaling intelligent customer engagement, platform capability and agent experience improvements across the end-to-end service lifecycle.
✅ Delivered 5 of 7 core OKRs during pre-programme phase, shaping early strategy and success metrics
✅ Designed a hyper-personalised marketing engagement capability generating 2 billion targeted messages per month
✅ Partnered with executive team to align transformation roadmap to business goals; authored keynote delivered by CTO at major global event
✅ Contributed to customer experience, contact centre, case management, AI and enterprise-scale document strategy
✅ Contributed to customer experience, contact centre, case management, marketing automation, AI and enterprise-scale document strategy leveraging Salesforce and AWS to enable scalable, compliant delivery.
Project now valued at £1/2Bn
http://dailym.ai/1SyG0A7 - Dec 2015
Delighted to be part of a £100m / 5 year project
https://lnkd.in/djhDEW9 - Feb 2015

AI TransformationCustomer EngagementMarketing Automation

Digital catapult

Salesforce Project Manager & Solution Architect

Dec 2014 – Mar 2015 · 3 mos · London Area, United Kingdom

The Digital Catapult is a £50m government backed, not-for-profit national centre to rapidly accelerate the UK's best digital ideas to market to create new products, services, jobs and value for the UK economy

Digital AccelerationProduct ManagementBusiness Intelligence

Cube19

Senior Salesforce Change & Transformation Manager & Solution Architect

Jun 2014 – Nov 2014 · 5 mos · London, United Kingdom

AI & Cloud-based predictive data analytics, gamification, business intelligence and sales acceleration technology founded by award-winning entrepreneur Dan McGuire (Ebsta & ex-Broadbean) and chaired by former SThree CEO Russell Clements.
Full end-to-end product management, design & delivery / SME of unique, innovative best-of-breed Salesforce app to be launched in the AppExchange at the end of Q4-2014. More details TBA ...

Cloud ServicesData AnalyticsBilling Solutions