Jan 2016 – Jan 2017 · 1 yr · On-site

• Key Result Areas – Merchant Ecosystem & Offline Payments
• Merchant Ecosystem Development:
Built and managed a robust ecosystem for offline payments leveraging IMPS-based QR Code and web interface technology. Acquired and managed merchants across large retail chains and standalone stores to drive widespread adoption.
• Team Leadership:
Led a team of 4 managers and focused on retail penetration and customer acquisition, ensuring alignment with business goals and efficient execution.
• Online Payment Solutions:
Delivered innovative IMPS-based API/SDK online payment solutions to merchants, enabling them to integrate Chillr as a payment option—India’s pioneering IMPS-based online payment platform for merchants.
• Corporate Concept Selling:
Promoted and implemented MassPay business payment solutions to large corporates, facilitating one-to-many bulk payment processing.
• Customer Acquisition Campaigns:
Organized and executed targeted campaigns, including canopy marketing in collaboration with HDFC’s customer acquisition team, to drive corporate customer acquisition.
• Closed Loop Ecosystem Building:
Developed closed loop strategies to synergize merchants and customers within the retail ecosystem, enhancing transaction frequency and loyalty.
• Product & Innovation Initiatives:
Played a key role in new product development initiatives by providing market insights and feedback to support company innovation and strategy.

Jan 2015 – Jan 2016 · 1 yr · On-site

• Key Result Areas – Online Payments Solution
• Client Acquisition & Business Development:
Successfully hunted and acquired clients for Online Payment Solutions, Payment Gateway Aggregator services, and PayUmoney Wallet (semi-closed wallet). Targeted diverse sectors including E-commerce, Food Tech, Grocery Tech, Travel & Ticketing, NGOs, Health & Wellness, and Hyperlocal businesses. Engaged with key decision makers such as CEOs, Co-Founders, Finance Heads, and Technology Heads to drive adoption and partnerships.
• Strategic Alliances & Loyalty Programs:
Developed strategic alliances with corporate clients to integrate PayUmoney points as a form of currency and loyalty rewards. Collaborated closely with HR departments to promote PayUmoney as an effective Reward & Recognition tool.
• Destination Business Management:
Enabled listing and featured compulsive merchants from verticals such as Telecom, Education, Societies, and Government bodies on the PayUmoney app to expand service reach.
• Government Client Acquisition:
Led the pan-India acquisition of government sector clients for Payment Gateway services. Targeted utilities and government bodies such as Electricity, Water, Gas, Telecom, Municipal Corporations, and related entities.
• Tendering & Bid Management:
Represented the organization as the primary bidder in government and large corporate tenders. Coordinated with senior leadership—CEO, COO, Finance, Legal, Technology, Business, Product, and HR heads—to compile documentation and ensure compliance with tender requirements.
• Onboarding High-Value Merchants:
Successfully onboarded merchants with significant turnovers (₹500 crore+ monthly) for online bill collection services, driving volume and transaction value.
• Off-Tender Government Engagement:
Proactively pursued government clients outside tender processes by engaging key decision makers to present tailored propositions and close business.

Jan 2014 – Jan 2015 · 1 yr · On-site

• Key Responsibilities & Achievements
• M-Commerce Project Leadership:
Served as the Single Point of Contact (SPOC) for the successful rollout of the M-Pesa (Open Wallet) platform across the zone, overseeing all aspects of project planning, execution, and performance monitoring.
• Distribution Ecosystem Development:
Established a comprehensive telco distribution network by appointing over 1,000 new M-Pesa agents from a pool of 10,000 retail outlets, optimizing market reach and accessibility.
• Multi-Vertical Business Growth:
Drove acquisition and revenue generation across key verticals—Prepaid, Postpaid, Retail, Corporate (VBS), High Net Worth (HNI), and Credit & Control (C&C) Agencies—using customized go-to-market and retention strategies.
• Channel & Team Management:
Onboarded and managed 30+ prepaid distributors. Led and motivated a regional team of 15 Relationship Managers to drive agent onboarding, customer acquisition, and servicing excellence.
• Remittance Network Expansion:
Built exclusive money transfer corridors by appointing 50+ non-telco distributor agents and structured one specialized distributor. Devised competition mapping strategies for effective business correspondent model deployment.
• Retail Operations and Store Leadership:
Drove business and new customer acquisition through 12 Vodafone stores, leading a team of 12 Store Managers (Relationship Managers) and providing operational oversight.
• Direct & Institutional Sales:
Managed a dedicated team to serve high-end HNI clients and expanded SME business through a team of 3 Relationship Managers and 5 distributors. Directed sales initiatives through C&C agencies with 10 RM’s and 30 distributors.
• Corporate Client Solutions:
Executed concept selling and business solutions for corporate clients—delivering both B2B merchant and B2C disbursal models for bulk customer acquisition and transactional services.
• People Development & Training
• BTL Marketing & Engagement:

Jan 2013 – Jan 2014 · 1 yr · On-site

• Key Responsibilities & Achievements
• Territory Management:
• Successfully handled channel and project sales for the Wires Division across a network of 25 towns.
• Developed tailored sales strategies for both channel partners and project clients to drive territory growth.
• Team Leadership:
• Led a team of 3 on-roll Sales Executives, managing 1 Distributor and 25 Channel Partners.
• Set targets, monitored performance, and provided coaching to ensure the achievement of sales goals.
• Stakeholder Engagement:
• Organized and executed trade meetings with key influencers (architects, consultants, contractors) and customers to boost engagement and market penetration.
• Fostered strong relationships to support pipeline development.
• Training Initiatives:
• Designed and delivered sales and product training sessions for both team members and channel/trade partners.
• Enhanced product expertise and refined selling skills through ongoing workshops and materials.
• Merchandising & Brand Visibility:
• Implemented region-specific merchandising plans to maximize product placement and in-store brand visibility.
• Conducted regular outlet audits to maintain high standards of branding and promotional compliance.
• BTL Marketing Activities:
• Executed Below-the-Line (BTL) marketing initiatives, such as canopy activities and customer engagement campaigns, across the region.
• Drove participation in local promotions, events, and influencer meets to enhance brand recall and generate leads.

Jan 2010 – Jan 2013 · 3 yrs · On-site

• Multi-Category Portfolio Management: Led sales and distribution of diverse FMCG categories including Tea, Candy, Cigarettes, and Pan Masala, adapting go-to-market strategies to suit each product segment.
• Distribution Network Leadership: Managed a robust distribution ecosystem comprising:
• 7+ Super Distributors
• 250+ Dealers
• 10,000+ Retail Outlets
• Sales force of 30 Executives and 5 Team Leaders
• Ensured availability, market activation, and revenue optimization across North India.
• Channel Expertise: Delivered business growth across General Trade, Modern Trade, and HORECA (Hotels, Restaurants & Cafés) channels, tailoring sales strategies for B2B, retail, and institutional buyers.
• Trade Marketing & Visibility: Executed on-shop and in-store merchandising, both paid and organic visibility, ensuring consistent brand recall and premium product placement.
• Financial and Operational Controls: Monitored and controlled company finances, distributor claims, and market-level spending to maintain profitability and compliance with internal audit parameters.
• BTL & Consumer Engagement: Planned and implemented impactful Below-the-Line (BTL) campaigns and customer engagement activities, driving awareness and off-take at the point of sale.

Feb 2009 – Jul 2009 · 5 mos · On-site

• Key Responsibilities:
• Distribution Management:
Implemented and monitored effective Route Call Plans; ensured strict adherence to product placement norms across retail and distribution channels to optimize product availability and visibility.
• Market Visibility & Merchandising:
Executed visibility norms for on-shop and in-shop branding; ensured consistent brand presence through display audits, POS material deployment, and signage compliance.
• Business Development:
Successfully appointed and established Amul Preferred Outlets (APOs) by identifying high-potential franchise locations, guiding franchisees on store setup, and ensuring alignment with Amul operating standards.
• Team & Outlet Management:
Supervised field sales teams and company-operated outlets; ensured effective execution of sales strategies, product placement, and adherence to visual merchandising guidelines.
• Performance Monitoring:
Conducted regular audits and market visits to assess brand placement and inventory turnover, while providing training and feedback to continuously improve sales force productivity.