Aug 2024 – Oct 2025 · 1 yr 2 mos · Los Angeles, California, United States · Remote

• Key objective: Drive our strategic presence on the global stage. I lead the teams that shape our storytelling and ensure that our content strategies resonate with target audiences.
• I lead content, social, and integrated marketing teams for Microsoft Advertising products as part of Microsoft AI.

Aug 2021 – Jul 2024 · 2 yrs 11 mos

• In this role, I led and executed an integrated marketing strategy for Salesforce – specifically Sales Cloud, our flagship solution. I championed the power of a unified brand message across the company, working with execs, product marketers, demand gen marketers, social creators, writers, SEO experts, and more to create what really matters to industry and practitioner audiences.
• My team also included our social media and community marketing efforts and team.
• My primary responsibilities:
• Create high-priority branded marketing assets that align to key business priorities
• Leverage data and research to develop new marketing themes and quarterly calendars, which align to cross-functional priorities and newsworthy moments in time
• Collaborate with industry advisors, product marketing, demand gen, brand, PR, industry, SEO, and digital teams to develop marketing programs that support every stage of the customer journey
• Support the development of content roadmaps that connect the dots across integrated marketing to deliver a unified and coherent experience to target audiences
• Pilot new content formats and distribution models — like streaming video, interactive digital experiences, and influencer-led programs — to meet our audience wherever they are
• Audit and refresh old content, based on past performance and emerging priorities
• Analyze content analytics via a robust performance dashboard, building on the success of what’s relevant to our core audience and learning from what’s not

Sep 2019 – Aug 2021 · 1 yr 11 mos

• As part of Salesforce’s brand marketing team, I was a key leader of marketing messaging in this role. Worked cross-functionally and with executive leadership to create an audience-first content and marketing strategy. That strategy incorporated blog, digital and web, video, SEO, long-form content, email, social media, sales-facing content, and beyond.
• Piloted a new integrated campaign planning process that involved more of the right stakeholders in our content planning process for greater success. Adopted a new content dashboard, increasing team accountability to our metrics. Led a team of creators and marketers to plan, develop, and distribute our messaging.

Aug 2018 – Sep 2019 · 1 yr 1 mo

• I created award-winning educational content and research programs for Salesforce’s retail and consumer goods verticals. This role supported both sales and marketing, giving me a front-row seat to sales conversations and customer success.
• The data-driven content I created won coverage in top-tier publications like USA Today, CNBC, and WSJ. I also inspired and educated Salesforce customers by presenting our content and thought leadership in 1:1 and 1:many settings.
• In summer 2019, my work was recognized by the Content Marketing Institute, which named me Finalist for B2B Content Marketer for the Year. I also earned Finalist for Best In-Person Event Content Marketing Strategy.
• Key responsibilities included:
• Create original, data-driven research reports about consumer trends, from ideation to content strategy to publication
• Present thought leadership content in-person to top Salesforce customers — including many Fortune 100 companies — and virtually via videos, webinars, executive meetings, conference sessions, and podcasts
• Develop sales-supporting enablement content and toolkits for key verticals and markets
• Position content and insights for executives in keynote presentations, slide decks, and third-party articles
• Write and edit team blog posts, video scripts, reports, and contributed media bylines
• Plan insights content strategy before, during, and after key events, including Dreamforce, NRF, World Tours, and Shoptalk

Aug 2017 – Jul 2018 · 11 mos

• As part of Salesforce's industries team for retail and consumer goods and in a sales-supporting role, I created storytelling narratives that won industry awards and drove business impact.
• In this role, I managed and presented marketing research to top retail and consumer goods Salesforce customers at nationwide events and managed marketing programs shared with top-tier partners and agencies.
• Other key functions of this position included sales enablement, slide creation and messaging for executives, and measuring content performance.

Nov 2015 – Aug 2017 · 1 yr 9 mos

• I led content innovation and strategy for our brand across emerging media formats, including podcasting, interactive websites, and video. The podcast I hosted and produced won two awards from the Content Marketing Institute. I produced and scripted this “edutaining” audio show for two years, managed the editorial and guest calendar, and earned more than 100,000 subscribers.
• Additional responsibilities also included writing and editing content for interactive infographics and microsites, YouTube videos, e-books and blog posts across multiple product lines, and more.
• I was also was responsible for sharing thought leadership content with Salesforce customers and executives at speaking engagements including World Tours, Dreamforce, webinars, and external conferences. Two of my favorite presentations were our State of Marketing research and my Podcasting 101 talk to aspiring audio content creators.

Mar 2014 – Nov 2015 · 1 yr 8 mos

• In this role, I planned, wrote, and edited content marketing pieces for Salesforce's corporate brand, content, and social team. I worked on content in a wealth of formats: whitepapers, e-books, blog posts, infographics, podcasts, SlideShares, and videos, to name a few.
• I piloted a new Dreamforce keynote ebook highlighting Marc Benioff’s biggest announcements. This ebook was released via text message to Dreamforce attendees in real time and earned record downloads.
• During this time, I also began co-hosting and producing Salesforce Marketing Cloud's podcast, the Marketing Cloudcast.
• My role also included writing bylined articles for outlets like Venture Beat and interviewing industry thought leaders for the Salesforce blog. A personal highlight was getting the chance to interview author John Green before Connections.
• At nationwide events and conferences, I presented sessions on social media and email marketing, and I also hosted interviews with Salesforce customers and partners on Salesforce Live broadcasts.

Mar 2013 – Mar 2014 · 1 yr

• I wrote and edited key content marketing assets for ExactTarget. I worked there for four months pre-acquisition by Salesforce. Content types included blog posts, e-books, research reports, infographic copy, SlideShares, and video ads.
• Some highlights from my time in this role were writing the company's first State of Marketing report; assisting with content strategy and creation for South America, Europe, and Australia; and writing ExactTarget's top three most highly trafficked and shared blog posts of all time.

Mar 2012 – Mar 2013 · 1 yr · Indianapolis, Indiana Area

• At a PR and social media agency, I managed social, video, and editorial strategy for global brands.
• I wrote search-optimized content for blogs, wrote scripts for YouTube videos, managed YouTube channels, coordinated sponsored content and influencer opportunities on social, and managed daily posts and community management across Facebook, Instagram, and Twitter.
• I also ran paid media campaigns across social, especially Meta and YouTube.
• I was the day-to-day communications lead for my clients, and I worked closely with PR leadership to ensure my content plans amplified PR efforts.
• In addition to my client duties, I was the editorial lead for the corporate agency blog and managed a content intern. I also developed presentations on writing and social media careers to present to university students.

Nov 2010 – Mar 2012 · 1 yr 4 mos

• As an editor for the bestselling “For Dummies” book series, I edited tables of contents and full chapters to bring "For Dummies" books to life. I ensured all books followed Dummies brand, voice, and tone guidelines while leading author management, art, technical editing, copyediting, and deadlines for my titles. In short, I managed all aspects of these books from start to finish.
• A sample of titles I edited: Catholicism For Dummies (2E), Hypertension Cookbook For Dummies, Success as a Mediator For Dummies.

Jul 2010 – Nov 2010 · 4 mos

• Wrote and edited content for the film festival website. Built film screening schedules and provided support to on-site filmmakers. Marketed trailers, festival attendance, and festival community.

Aug 2009 – Dec 2009 · 4 mos · Greater Indianapolis

• Coached undergraduate and graduate students in the production of excellent essays. Aided students with writing technique, citations, style, etc. Provided feedback to improve students' future essays instead of just editing their current essay.

Jan 2009 – Dec 2009 · 11 mos · Greater Indianapolis

• Edited short-form fiction and poetry, wrote biographical summaries for authors, designed promotional materials and magazine cover for Anderson University's yearly literary arts magazine.

Aug 2008 – Jul 2010 · 1 yr 11 mos · Greater Indianapolis

• Wrote for the Anderson University alumni website and blog; managed University social (Twitter and LinkedIn) accounts; produced PowerPoint presentations for campus events.

May 2009 – Aug 2009 · 3 mos · Greater Indianapolis

• Wrote and edited news stories, conducted and transcribed interviews, generated story ideas. I joined reporters and videographers on daily shoots around Indiana to help interview subjects, create the story narrative, and practice on-camera news delivery.

Aug 2007 – Jan 2010 · 2 yrs 5 mos · Greater Orlando

• Acted in every Disney World park for thousands of guests as a character performer.
• Created magical moments for families from around the world.
• Trained in makeup artistry by Disney makeup team. Trained in character backstory by character performance team.
• The best part? Receiving handmade gifts from kids who visited me at the parks, and hugs from the ones who waited their whole vacation for our little meet and greet!
• Earned Disney language certification in German, Spanish, and Portuguese.