Apr 2023 – Oct 2025 · 2 yrs 6 mos · Atlanta, Georgia, United States

• The Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Apr 2021 – Present · 4 yrs 11 mos · Atlanta Metropolitan Area · Hybrid

• Sinch, the Customer Communications Cloud, powers meaningful conversations at scale across messaging, voice, and email to help businesses deliver unified, personalized experiences that truly revolve around their customers — no matter the channels they use.
• Over 150,000 businesses, including 8 of the 10 largest tech companies in the world, rely on us for their customer communication needs.
• We dream big — for our company, our customers, and our employees — and we hire the best talent worldwide to help us bring our vision to life. We have a local presence in more than 60 countries — probably somewhere near you!
• Shares are traded at NASDAQ Stockholm: XSTO: SINCH

Mar 2017 – Apr 2021 · 4 yrs 1 mo

• I moved to Stockholm in 2017 to open the European office of Sköna, a b2b creative agency for fast growing tech companies.
• From finding our first clients, to growing the team and developing strong relationships with b2b tech companies in Europe, I oversee all aspects of the business here. I'm also part of our global leadership team and the agency's acting CMO - building internal processes and boosting our brand online.
• About Sköna
• Sköna is a B2B creative agency specialising in marketing, branding, and design for innovative tech companies. Founded 15 years ago in Silicon Valley and with an office in Stockholm, we offer the perfect blend of Silicon Valley high-tech expertise and Scandinavian sensibility.
• We solve tough business problems with strategy, design, and smarts. The result? A kick-start for major growth around a brand people will love.
• Specialties: B2B Marketing, Branding, Messaging, Content Marketing, Demand Gen, Lead Gen, ABM, Advertising, Events, Direct Mail, Content generation, Web design and development and more.
• Our clients in Europe: Snowflake, GetAccept, Tacton, Mercuri International, Qred...

May 2014 – Feb 2017 · 2 yrs 9 mos

• Main Accounts lead – expert in B2B Tech Marketing and Branding
• In charge of partnering with our clients to build their brand and create success by delivering irreproachable projects and campaigns – from ideation to implementation.
• Responsibilities include:
• Keeping our clients happy and supporting them in delivering growth for their organizations
• Strategic planning and campaign development
• Managing a team of talented account managers in crafting and implementing successful campaigns (on time, on budget)
• Ensuring excellence in project and account management
• New business development and agency growth
• What we do at Sköna: marketing and communication strategy, brand campaigns, digital campaigns, demand gen campaigns, websites, events and more.
• Who we do it for: ON24, Snowflake, Affirm, SmartRecruiters, CDI-CDC (Child Development Centers), San Francisco Food Bank, Lava Mae, and more.

Nov 2010 – Apr 2014 · 3 yrs 5 mos · San Francisco Bay Area

• Entrepreneur - Founder of Carte Blanche brand and retail. (From concept and brand strategy to implementation and growth)
• Carte Blanche‘s mission is to promote the art of talented emerging photographers from around the world and make it available to discerning art lovers and adventurous collectors.
• Ideation, development and management of Carte Blanche online gallery: an ecommerce art website. From November 2011 to April 2014
• Art consultant and private art dealing. International representation for 14 emerging photographers.
• Director of a gallery and bookstore in San Francisco from November 2011 to April 2013
• Responsibilities include:
• Curator: think, build, coordinate exhibitions. Artists sourcing and liaison.
• Clever buyer world class photography bookstore built from scratch - including independently published and self-published photo books.
• Customer experience and high touch sales - Recruiting, engaging and nurturing a strong base of art collectors
• Strategic brand positioning and development. Brand messaging across all channels and media
• Global buzz - Promotion and communication: PR, Social media marketing, Email marketing, networking, etc. Content provider and traffic generation.
• Organize and manage events: opening receptions, book signing events, panel discussions and workshops - Ensure high attendance and media coverage.
• Support emerging talent locally and globally: portfolio reviews, exhibition curation (shows in SF including a traveling show exhibited in Washington DC and New York), keynote speaker.

Feb 2010 – Oct 2010 · 8 mos · Paris Area, France

• Account leader from strategy through implementation of international multi-brand marketing programs
• Evangelist for shopper experience marketing in a cross agency task force
• Team leader: account directors, managers & assistants
• Responsibilities include:
• Identification and development of retail opportunities for key clients / brands driving competitive edge, innovation and ensuring ROI
• Data-driven strategic recommendations. Analysis of market data, competitive intelligence, consumer / shopper insights, post-campaign results. Short and long term marketing and communication programs (Leo Burnett HumanKind approach)
• Brand architecture and positioning, in charge of integrated brand messaging and consistent creative execution ( (Experience Marketing, Retail, Digital, Social Media, Events...)
• Responsible for resources, budgets, deliverables and metrics
• Key clients: P&G (across all brands), Coca-Cola

Jan 2008 – Jan 2010 · 2 yrs · Paris Area, France

• Business development : organization and coordination of the agency’s pitches (strategic leadership, budget supervision, proposal, presentation)
• Management of local and international clients: leadership, client relationship management, strategic vision
• Operational supervision of integrated communication and marketing projects in a store back approach (shopper and retailers insights, from in store communication to fully integrated multi channel marketing plans)
• Team management: commercial and financial leadership, quality and efficiency of operations, ROI analysis
• 360 marketing and communication campaigns - digital, retail, advertising, client acquisition and retention programs.
• Clients: BAT, P&G, P&G Prestige, Coca Cola, Bred (Financial Services), EDF (energy), BtoB clients

Aug 2003 – Dec 2007 · 4 yrs 4 mos · Paris Area, France

• Launch of multi brand European relationship program: CRM on & offline program (consumer magazine and e-CRM platform) : key player in the global strategic and creative thinking of the program and lead of its operational launch on a European level
• European Coordination (7 countries): process set up, management of work flow, in charge of consistency, quality and creativity of the program, personalized follow up, work shops with local teams
• In charge of the French program: on and offline coordination, development of the French magazine and associated relationship marketing campaigns.
• Management of communication campaigns: image, prospection and loyalty ( DM, advertising, POS, digital, graphic guidelines)
• Supervision of art direction and art buying
• Client relationship management, project coordination from briefing to production, in charge of planning and budget optimization and control
• Supervision of an operational team (account manager, creative team, producer)
• Participation to pitches, competitor analysis, benchmarking etc.
• Key clients: P&G, Masterfoods International (Pet food division)

Feb 2002 – Jul 2003 · 1 yr 5 mos · London, United Kingdom

• Planning, launch and follow up of integrated communication campaigns (press, posters, radio, DM, digital)
• Producer, organization of photo shoots, art buying, retouching
• Daily client relationship management
• Internal projects coordination, budget management, post-campaign reviews, benchmarks, etc.
• Key clients: Eurotunnel, American Express, French Tourism Office in England

Jan 2000 – Jan 2002 · 2 yrs · London, United Kingdom