Poonam Atreya — Founder
I build growth systems where creativity, data, and retention work together. As Co-Founder at Ads & Scale, I lead CRM and performance creative strategy, owning the customer journey from first interaction to long-term retention. My focus is on building CRM-led growth engines that help brands scale sustainably—beyond just acquisition. I work deeply across Email, WhatsApp, SMS, Push, and paid performance creatives, ensuring every message, design, and flow is intentional, on-brand, and revenue-driven. From creative direction for Meta & Google to retention frameworks that improve LTV, my role sits at the intersection of strategy and execution. At Ads & Scale, I collaborate closely with founders and teams to: Build end-to-end CRM systems Create high-performing performance creatives Align creative strategy with lifecycle marketing Turn insights into action—not just dashboards Growth isn’t about spending more. It’s about building systems that compound over time.
Stackforce AI infers this person is a MarTech expert specializing in retention and performance marketing.
Location: Assam, India
Experience: 4 yrs 2 mos
Skills
- Creative Strategy
- Performance Marketing
- Retention Marketing
- Email Marketing
- Copywriting
- Auditing
Career Highlights
- Expert in building CRM-led growth engines.
- Proven track record in retention marketing strategies.
- Skilled in aligning creative strategy with performance marketing.
Work Experience
SreeOne
Founder & Creative Lead (0 mo)
Smoking Chimney® Studios
Senior Growth Partner (0 mo)
Ads & Scale
Strategic Creative Partner (2 mos)
SmallWorld Digital Services Pvt. Ltd.
Director - Retention Marketing (5 mos)
REengage Media
Founder | CMO (11 mos)
Mail Minks
COO (2 mos)
Freelance
Freelance Retention Marketer (7 mos)
D'Spazio
Co-Founder | CMO (8 mos)
Havas QED
Freelance Copywriter (1 mo)
ENSO Business Consulting
Retention Marketing Specialist (2 mos)
Adbuffs
Retention Marketing Specialist (7 mos)
Self-employed
Freelance Writer (5 mos)
The Boring Trip
Business Operations Manager (2 mos)
IIM SKILLS
Guest Blogger (2 mos)
Interplay
Copywriter (1 mo)
The Voices
Creative Coordinator (6 mos)
Spread Love and Peace
Copywriter (5 mos)
Vision Creative Group
Sales Executive (4 mos)
Krisala Developers
Pre sales executive cum sales executive (4 mos)
Wisteria Real Vision Pvt. Ltd
Relationship Manager (1 mo)
Sangeeta Chandak & Associates
Article Trainee (1 yr)
Lahoti & Lahoti Co
Article Trainee (3 yrs)
Education
Masters in Journalism And Mass Communication at Indira Gandhi National Open University
Content Writing Master Class (CWMC) at IIM SKILLS
Bachelor of Commerce - BCom at Bhawanipore College, Calcutta University
