Serene B. Hollingsworth — Co-Founder
Founder and Principal of SANCTUAIRE DE FLEURS, a luxury fragrance house built through commercial strategy, disciplined execution, and the same partnership leadership that has defined my career across healthcare, SaaS, and emerging consumer brands. My journey from enterprise partnerships to founding a fragrance Maison was recently featured in The Wall Street Journal. Before launching SANCTUAIRE DE FLEURS, I spent more than a decade leading enterprise partnerships and revenue growth initiatives across complex organizations. Most recently, as Director of Corporate Engagement at the Healthcare Businesswomen’s Association, I built and led the Corporate Engagement function from inception, managing a $3.6M revenue portfolio across more than 200 corporate partnerships with a combined valuation exceeding $200B. My work focused on strengthening retention and expansion across global pharmaceutical partners while recruiting and developing a distributed team aligned to measurable revenue outcomes and KPI performance. Across my career, I have operated in environments that require both strategic vision and operational discipline. I am particularly effective in emerging and high-growth organizations where structure must be built, teams developed, and revenue systems established. My work has consistently centered on partnership ecosystems, enterprise relationship stewardship, revenue attainment, and the development of high-performing teams capable of sustaining long-term growth. SANCTUAIRE DE FLEURS reflects those same capabilities applied to the luxury consumer sector. Supplier relationships were secured across borders. Market entry was executed deliberately. A customer base continues to expand within one of the most competitive categories in consumer luxury. The Maison advances within the tradition of fragrance houses whose names define permanence and creative authority. Whether operating inside institutions or building commercial systems independently, my work has remained consistent: developing partnerships that create durable value, building teams that execute with discipline, and translating strategy into measurable growth. There is a difference between participating in growth and directing it. My work has consistently been the latter.
Stackforce AI infers this person is a Luxury Fragrance and Healthcare Business Development Expert.
Location: Atlanta, Georgia, United States
Experience: 11 yrs
Skills
- Revenue & Profit Growth
- Strategic Partnerships
- Revenue Forecasting
- Client Coverage
- Sales Management
- Business Development
Career Highlights
- Drove 100% year-over-year revenue growth.
- Built corporate engagement function from inception.
- Established commercial infrastructure for luxury fragrance house.
Work Experience
Sanctuaire De Fleurs
Head Partnerships & Revenue Growth (2 yrs 4 mos)
Healthcare Businesswomen’s Association
DIrector, Enterprise Accounts Corporate Partner Engagement (5 yrs 6 mos)
Caring Eyes Visitation
Client Relationship Manager (2 yrs 4 mos)
Passare, Inc.
Senior Regional Account Manager (2 yrs 7 mos)
Education
Communications and Media Psychology at The Ohio State University
Master's degree at Salt Lake Theological Seminary
