Mar 2024 – Dec 2024 · 9 mos · Dubai, United Arab Emirates · On-site

• Managing key advertiser accounts and providing day to day support for digital campaigns
• across the GCC and APAC regions, including independently leading the Saudi market.
• Executing branding and performance campaigns with a focus on contextual targeting based on
• various advertiser and industry use cases, in coordination with the ad operations team.
• Strategizing, ideating, developing, and implementing go-to-market strategies, effectively
• pitching platform offerings to advertisers in sales meetings based on their marketing needs.
• Coordinating with cross functional teams, including the creative team, to ensure the successful
• creation of rich media ads (e.g., lenses, filters) and execution of brand campaigns as per
• finalized ad formats and ideas.
• Leading marketing initiatives, including planning, strategizing, and executing award entries for
• marketing award events.
• Orchestrated and currently overseeing the organisation's newsletter initiative, leading ideation,
• strategy, and operational execution while ensuring successful follow ups with prospective
• clients to drive traction for Adscholars and its advertising products
• Working closely with the leadership team on various leadership events, keynotes, and narrative
• creation, handling end to end planning and strategy.

May 2023 – Jan 2024 · 8 mos · Spain · Remote

• Collaborated with sales teams for contextual campaign ideation, narratives, and client pitches.
• Created nationwide programmatic deals and campaigns for Indian advertisers
• Executed tailored direct contextual campaigns for Indian advertisers ensuring efficient
• campaign delivery and met KPIs.
• Analyzed data using 1st and 3rd-party tools for client and campaign strategy.
• Served as the key contact for Indian clients' Campaign/ AdOps requirements

Sep 2022 – May 2023 · 8 mos

Apr 2021 – Aug 2022 · 1 yr 4 mos

• Analysis, QC and optimisation of digital campaigns for Uber, Mondelez & Toothsi.
• Hotstar campaigns setup and optimisation during key and peak seasons such as IPL Implementation of DCM & MOAT tags and trackers with campaign reporting
• Executed campaigns in APAC region (Japan, Australia, Hongkong, Taiwan, India) with regular coordination with the local teams
• Collaborated with various publishers such as IGIYI/ TABELOG/ LINETV/ NEWSCORP Australia

Jan 2021 – Mar 2021 · 2 mos · Gurugram, Haryana, India

• Effectively managed digital campaigns on Amazon Marketing Services & Flipkart Digital campaigns strategy for e-commerce brands such as Biotique, Medimix, etc. Ideated and Strategised A+ creatives

Apr 2020 – Dec 2020 · 8 mos · Gurugram, Haryana, India

• My last organisation had to close operations due to the business impact of Covid & Lockdown.
• I used this time to focus on my health primarily and spent time with my family.

Jan 2020 – Mar 2020 · 2 mos · Gurugram, Haryana, India

• Was responsible for digital campaigns management across platforms such as Facebook & Tiktok
• Worked with agencies such as AdYogi for digital campaigns delivery using different AI platforms
• Worked with key clients such as KAFF, SaintG & Gorilla Wear for E-Commerce management using Shopify & Unicommerce
• Was responsible for understanding and analyzing data to draw conclusions for managerial action and strategy

Sep 2019 – Dec 2019 · 3 mos · Gurgaon, India

• Responsible for day to day ad operations for Facebook campaigns
• Daily monitoring and Implementing campaign optimisation strategies
• Responsible for the delivery of various KPIs for respective clients
• Successfully interpreted data in order to draw conclusions for managerial action and strategy
• Learnt and implemented various data handling techniques

Jan 2019 – Sep 2019 · 8 mos · Hyderabad Area, India

• Optimised data collection procedures and generated reports on a weekly, monthly and quarterly basis
• Used advanced Microsoft excel and google sheets to create various dashboards and reports
• Managed the planning and development of design and procedures for metrics reports
• Presented data and conclusions to team in order to improve strategies and operations
• Built and maintained SQL scripts, indexes and complex queries for data analysis
• Learnt various data handling and analysis techniques.

Dec 2017 – Jan 2018 · 1 mo

Mar 2017 – May 2019 · 2 yrs 2 mos · Greater Bhopal Area

Jan 2017 – Jan 2018 · 1 yr · Greater Bhopal Area

Nov 2015 – Jan 2017 · 1 yr 2 mos · Banglore