Nikhil(Nik) Manchanda — CEO

• Business Leader with decade plus experience in Ad Tech Monetization, Business Development, digital ad sales, Account management, stakeholder management, campaign management, Agency alliances and Partnerships. •. Presently employed with Branch Metrics building their OEM Monetization as Global Lead | Demand Generation, Account Management & Revenue Partnerships Digital Video) •. Worked with Patym AdTech Platform as AGM – Ad-Tech Monetization and Account Management • Worked with Zee Entertainment Enterprise Limited as Sr.Manager – Ad Monetization(Linear TV & Digital Video) • Worked with Radio Mirchi-98.3 FM as Account Manager- Marketing & Advertising Solutions • Worked with Info Edge India Ltd(naukri.com) as Asst. Manager - Online/Digital Solutions • Worked with Make a Difference as City Fellow-Marketing/Sales and Social Media • Google Certified Adword Professional-Search and Display Adwords • Facebook Certified Ad Professional • Comprehensive exposure in formulating strategy through market research, data analysis & fine- tuning strategies to ensure wider market reach & penetration of unexplored market segments/leads. • A pro-active diligent contributor, with an expertise in analyzing market trends and studying competition strategies, exhibiting sound exposure in Area Mapping, Building New Clients, Consultative Advertising Sales, Revenue generation, Strategic Relations, Business Enhancement and Market Coverage. • Proficient in consultative brand solution planning with experience in executing multimedia solutions (TV, Radio, On ground, media net, Digital, Social Media) across multifarious Industry verticals.

Stackforce AI infers this person is a seasoned Ad Tech leader with expertise in demand generation and monetization strategies.

Location: New Delhi, Delhi, India

Experience: 14 yrs 3 mos

Skills

Account Management
Go-to-market Strategy
Demand Generation

Career Highlights

Led $25Mn ARR ad revenue growth at Branch.
Developed successful GTM strategies for multiple regions.
Recognized as 'Rockstar' for highest revenue contribution.

Work Experience

The Marvel Of Everything

Executive Head - Strategy and GTM (4 mos)

Uniscale Tech

APAC/MEA Lead : Head of Business Strategy and Demand (4 mos)

Branch

Head of Global Sales & Demand Partnerships (4 yrs)

Paytm

Asst. General Manager | AdTech : Demand Generation & Account Management (2 yrs 3 mos)

Zee Entertainment Enterprises Limited

Senior Manager - Business Growth and Monetization (3 yrs)

Radio Mirchi

Account Management (1 yr 5 mos)

Naukri.com

Digital and Saas Solutions (1 yr 8 mos)

TROPICAL RAINFOREST INFOMEDIA PRIVATE LIMITED

Marketing Trainee (1 mo)

Make A Difference

Marketing and Events-City Lead (11 mos)

Corporate Relations Specialist (8 mos)

Bharat Electronics

Industrial Trainee (1 mo)

Central Electricity Authority

Industrial Trainee (2 mos)

Education

Leadership Communication with Impact at INSEAD

PGDC at MICA | The School of Ideas

Master of Business Administration (MBA) at Centre for Development of Advanced Computing (C-DAC)

Bachelor of Technology (B.Tech.) at GITM Gurgaon

Nikhil(Nik) Manchanda

CEO

New Delhi, Delhi, India14 yrs 3 mos experience

Highly Stable

Key Highlights

Led $25Mn ARR ad revenue growth at Branch.
Developed successful GTM strategies for multiple regions.
Recognized as 'Rockstar' for highest revenue contribution.

Stackforce AI infers this person is a seasoned Ad Tech leader with expertise in demand generation and monetization strategies.

Contact

Skills

Core Skills

Account ManagementGo-to-market StrategyDemand Generation

Other Skills

Performance AttributionUser Acquisition CampaignsRevenue growthNew Market ExpansionSearch AdvertisingPeople ManagementStrategic PartnershipsProgrammatic AdvertisingPerformance MarketingDigital Advertising SalesAgency ManagementAd-techDigital StrategyData MonetizationPerformance Measurement

About

Experience

14 yrs 3 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 mos

Current Experience

The marvel of everything

Executive Head - Strategy and GTM

Dec 2025 – Present · 4 mos · UAE · Hybrid

Uniscale tech

APAC/MEA Lead : Head of Business Strategy and Demand

Dec 2025 – Present · 4 mos · UAE · Hybrid

Branch

Head of Global Sales & Demand Partnerships

Nov 2021 – Nov 2025 · 4 yrs · India · Remote

P&L Management : Successful and proud owner of book of business driving Ad dollars worth $25Mn ARR year on year overseeing the profitability metrics and mitigating losses.
Account Management : Leading a team of Account Managers responsible to consistently upscale the Ad revenue for full funnel ad campaigns via up-selling and cross-selling practices for over 100+ Advertisers. Continuously analysing the ad performance data to build data-driven retention strategies for account expansion & revenue growth.
Go-To Market Initiatives : Ideated, built & implemented GTM levers and expansion approaches, for monetising international markets in SEA, EU and LATAM regions from scratch, clocking Ad revenue growth @ $12Mn ARR while collaborating with cross-functional teams.
BD, Demand Partnerships & Revenue Generation : Revamped and led the growth of our entire 3P Agency Business, accounting for 50% of our weighted monthly Ad dollars. Initiated and executed strategic joint business plans with key partners across IN, SEA, LATAM & EU to generate Ad dollars from new & existing advertisers.
People Management : Built frameworks and processes to increase the efficiency and output of the GTM and Ad ops team. Incepted several best practices by iterating and improving on play-books, internal tools & resources to increase the team's productivity and reduce redundancy.
Data Analytics & Optimisation: Plan & Perform A/B tests & experiments using creatives, content copies & user segmentation cohorts to improve CTRs through optimisation levers. Segment users, based on various parameters for driving better conversions and goals to improve clients' ROIs and ROAS throughout the account lifecycle.
Product Adoption & Expansion : Analyze campaign performances, study user behaviours, gather customer & product feedback to identify and develop product features that drives revenue growth and customer retention while collaborating closely with product, tech & data science teams.

Account ManagementPerformance AttributionGo-to-Market StrategyUser Acquisition CampaignsRevenue growthNew Market Expansion+12

Paytm

Asst. General Manager | AdTech : Demand Generation & Account Management

Aug 2019 – Nov 2021 · 2 yrs 3 mos · India · Hybrid

# Sales Strategy and GTM Leader : Core Member of the Launch Team - Created Go-To Market frameworks and strategy for launching Paytm AdTech Platform while working very closely with Product and Tech Team.
# Built Advertising strategy from ground-up and generated Advertising demand at an ARR of $6 Mn year on year with over 95% retention of active Advertiser base.
# Agency and Client outreach programs: Organised & led Roadshows, initiated and executed Joint Business Plans and created Training Modules for partner agencies on new products and solutions.
# Team Management and Demand Generation : Lead a team of 4 Sales/Account Managers driving 30% of PAN India weighted monthly Ad revenues.
# Data Driven Audience Monetization on Paytm’s 1st & 3rd Party Audience Network via Direct Display, Programmatic video (DSP), E-Com led Advertising, PLA and other innovation led offerings like Scratch
Cards, Cash Backs and Affiliate business.
# Led the integration, adaptation and usability of Ad-Tech measurement tools like Appsflyer and Branch.io critical for success on performance marketing campaigns.
# Data Analytics & Brand-Attribution Uplift studies to measure campaign success & performance in meaningful terms of audience measurement and provide optimizations and real time targeting
recommendations to clients.
# Recognized as “Rockstar" for driving highest revenue among peers. Enabled Team members to win 10+ awards for exceptional revenue contribution to Ad business.