Rob Mathis

Associate Partner

New York, New York, United States20 yrs 8 mos experience
Highly Stable

Key Highlights

  • Expert in audience engagement strategies and brand-awareness campaigns.
  • Proven track record in global communications for major organizations.
  • Strong background in data-informed decision-making and innovative storytelling.
Stackforce AI infers this person is a Global Marketing and Communications Expert with a focus on Brand Strategy and Engagement.

Contact

Skills

Other Skills

Crisis CommunicationsSocial Media MarketingCommunity DevelopmentInternational RelationsPublic AffairsInternal CommunicationsMessage DevelopmentEvent PlanningIntegrated MarketingCommunity OutreachProposal WritingLeadershipPress ReleasesCorporate CommunicationsEditing

About

Global marketing and communications professional specializing in the creation and execution of cutting-edge audience engagement strategies and brand-awareness campaigns focused on original research, thought leadership, and innovative storytelling. A creative at heart with a bias for data-informed decision-making, I have created impact for global organizations spanning public, private, and social sectors; all seeking to craft and share their stories and value propositions with greater reach, relevance, and resonance.

Experience

Pepsico

Senior Director, Global Strategy & Transformation Communications

Sep 2025Present · 6 mos · New York City Metropolitan Area

Capgemini

Senior Director, Head of Communications - Americas

May 2023Sep 2025 · 2 yrs 4 mos

  • Oversee teams responsible for media relations, executive and internal communications, influencer relations, and social media on behalf of Capgemini, a global leader in technology services and digital transformation. The Americas region represents 30% of Capgemini's global revenues (~$7B) and 25,000+ employees (across the US, Canada, Mexico, Colombia, and Brazil).

Mckinsey & company

3 roles

Global Marketing & Communications, McKinsey Digital

Jan 2022May 2023 · 1 yr 4 mos

  • Leading integrated marketing and communications campaigns across McKinsey Digital global priorities, including new business building (Leap by McKinsey), technology, design, and AI.

Head of Global Marketing and Communications, McKinsey Design

Dec 2017Jan 2022 · 4 yrs 1 mo

  • In this role I led a small but mighty team to establish and launch McKinsey Design’s brand identity, narrative, and global communications platform, positioning McKinsey & Company as an unexpected authority on design among clients, employees, partners, and industry influencers.
  • What I'm most proud of: Orchestrating a global reputation-building campaign (across paid/earned/owned media) around a world-first study on “The Business Value of Design,” positioning McKinsey as an authority on the topic and driving awareness among key influencers.
  • McKinsey Design – part of McKinsey & Company – is a global community of designers working side-by-side with our clients to solve some of the world's most complex and important challenges. We partner from strategy to reality to deliver the full business, environmental, and societal value of design. Yet we are so much more than a design firm. We marry the world’s best creative talent together with McKinsey’s proven strategic, analytical, and technical capabilities. The result is extraordinary experiences, products, and services that delight people, drive growth, and creates change that matters for our clients, their communities, and in turn for society.

Head of External Relations and Partnerships, Public & Social Sector

Jul 2014Dec 2017 · 3 yrs 5 mos

  • In this role I oversaw global communications and partnerships for the McKinsey Center for Government and the McKinsey Cities Initiative, including: institutional and branded partnerships, events, digital engagement, content marketing, and thought leadership dissemination aimed at national, state and local government leaders.
  • Additionally, I led external relations and awareness-building strategies for McKinsey's Public and Social Sector Practice in the Americas, focusing on stakeholder engagement, media relations, public & governmental affairs, and reputation risk management.

Georgetown university

2 roles

Director of Digital Engagement & Social Media

Jun 2013Jul 2014 · 1 yr 1 mo · Washington D.C. Metro Area

  • In this "first-of-its-kind" role at Georgetown, established a cross-function, university-wide working group focused on developing an institutional social media strategy.
  • Managed this 50-member team through the development of policies, guidelines and several high-impact awareness campaigns and daily social media outreach and communications activities.
  • Presented to Georgetown’s Board of Directors and executive leadership on the key strategies, metrics and use of technologies that led to the university being ranked the 13th most influential college on social media in 2013.
  • Led the development of digital and social media engagement programs for Georgetown's campuses and initiatives in China and Qatar.

Communications Manager, International & Business

Nov 2009Jun 2013 · 3 yrs 7 mos · Washington D.C. Metro Area

  • Led daily communications activities concerning international and business issues for Georgetown University, including paid/owned/earned media, crisis communications and acting as university spokesman.
  • Contributed to the complete redesign of the university’s main website by managing the re-writing of key landing pages to reflect new brand identity pillars and evolving media environment.

Obama for america

Media Relations Coordinator

Jan 2008Feb 2009 · 1 yr 1 mo · Washington D.C. Metro Area

  • Part time advance and media logistics for Obama 2008 presidential campaign.
  • Full time media logistics staff on the 2009 Presidential Inaugural Committee: Coordinated media logistics for the historic “We Are One” concert and inauguration of Obama/Biden in 2008. These events included hundreds of international media outlets and highly complex security and coverage arrangements involving a high level of professionalism and communication.

Weber shandwick

Account Supervisor

May 2007Nov 2009 · 2 yrs 6 mos · Washington D.C. Metro Area

  • Contributed to the creation and implementation of Best Buy, Inc.’s new corporate social responsibility initiative, “@15.” The campaign resulted in significant earned media placement, high-profile partnerships, over 300,000 website visitors and over 11,000 members.
  • Chaired and established the first staff “Culture Committee” that sought to cultivate a positive workplace culture through social and community service activities.
  • Oversaw the development of a new business proposal that secured a major foundation as a client for the firm’s new social impact practice group.

King & spalding llp

International Trade Paralegal

Jul 2005Apr 2007 · 1 yr 9 mos · Washington D.C. Metro Area

  • • Analyzed U.S. trade data and international relations policies to simplify informational materials for external audiences including the U.S. Dept. of Commerce, International Trade Commission and WTO.

Education

Georgetown University McDonough School of Business

MBA

Jan 2011Jan 2014

University of Oxford

International Marketing and Management

Jan 2012Jan 2012

UW Foster School of Business

Bachelor of Arts — Business Administration

Jan 2001Jan 2005

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