Kevin Lim 林德义

CEO

Singapore, Singapore29 yrs 7 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Led multiple high-growth startups to successful IPOs.
  • Expert in GTM strategy and scaling revenue.
  • Pioneered AI-driven database modernization initiatives.
Stackforce AI infers this person is a SaaS and AI-driven enterprise growth architect.

Contact

Skills

Core Skills

Gtm StrategyRevenue ManagementCustomer EngagementBusiness DevelopmentSales ManagementBusiness Strategy

Other Skills

regional expansionscaling revenuecustomer-first GTM approachenterprise go-to-market expansioncustomer successstrategic pipeline hygieneMEDDPICC methodologygo-to-market strategyenterprise and mid-market expansionreal-time modernization initiativesenterprise expansionAI/ML platform adoptionbuilding sales organizationgo-to-market enginechannel and distribution ecosystem

About

I’m a growth architect and GTM leader who thrives in the early chapters — where nothing is guaranteed, and every decision shapes the next stage of the company. Across 25 years in APAC, I’ve helped build and scale four high-growth startups — including one where I helped lay the foundation that later IPO-ed. My role has always centered on turning vision into velocity, and momentum into measurable and repeatable revenue. I specialize in GTM strategy, regional expansion, and scaling revenue across three critical phases: 0 → $10M: founder-led selling, fast iteration, and follow money. $10M → $30M: a mixed model — SG/ANZ direct, JP/KR partner-first, early SEA/IN coverage. $30M → $100M: ecosystem scale, local partners — cloud alliances, vertical plays, in-country teams, and operational repeatability. 3-Why, MEDDPICC and PG remain the foundation at every stage — but GTM must evolve as the revenue model evolves. The way you win at $50K is not how you win at $5M. Each growth bracket requires a different motion, a different rhythm, and a different GTM muscle. This applies to hiring too. In true hypergrowth, I never hire based on how much someone knows — I hire based on ICCE and how fast they can learn, unlearn, and adapt. Startups reward coachability, curiosity, and resilience far more than static experience. My leadership philosophy is anchored in the 3R framework: Recruit, Retain, Revenue. Hire exceptional talent, create conditions for them to thrive, and the results follow. At TiDB, I’m leading APAC growth in the Agentic AI era — where the primary “users” of databases aren’t just humans anymore, but AI agents that can reason, create, and act autonomously. AI agents that can start generating their own schemas, queries, and workloads, the definition of “scale” is changing fast, from managing data volume and concurrency to handling millions of dynamic tables and unpredictable SQL. I’ve completed executive programs at Harvard Business School, MIT, and NUS, and I’m currently in the Wharton CRO Executive Program. Every chapter demands a sharper, faster, and more adaptive level of leadership. If you share the same builder DNA — and want to shape the next wave of APAC growth — I’d love to connect. Whether you’re: - A top performer looking to join a high-velocity team - A partner expanding TiDB in your market - A business scaling toward the Agentic AI era Let’s start the conversation: kevin@pingcap.com

Experience

Tidb, powered by pingcap

Vice President of APAC | ASEAN, India & Australia

Oct 2025Present · 5 mos · Singapore · Hybrid

  • Over the past decade, I’ve helped build and scale four high-growth startups across APAC, including one where I helped lay the foundation that later IPO-ed. Each journey taught me that success comes from the same engine: clarity of purpose, relentless execution, and people who believe in what they’re building.
  • Now, as VP of APAC at PingCAP (ASEAN, India & Australia), I’m focused on helping organizations modernize their data infrastructure and scale in the Agentic AI era — combining distributed database innovation with a customer-first GTM approach.
  • My leadership philosophy centers on the 3R’s — Recruit, Retain, and Revenue.
  • When you hire the best talent, build a culture where they thrive, and align around purpose, revenue follows naturally.
  • I’m passionate about building GTM teams that operate with discipline, integrity, and velocity — teams that turn potential into momentum, and momentum into scale.
  • If you’re a builder, partner, or innovator shaping the next generation of AI-driven enterprises, let’s connect | kevin@pingcap.com
GTM strategyregional expansionscaling revenuecustomer-first GTM approachrevenue management

Mongodb

Regional Director, Enterprise, ASEAN

Sep 2024Oct 2025 · 1 yr 1 mo · Singapore · On-site

  • I lead MongoDB’s enterprise go-to-market expansion, focusing on the Financial Services, Public Sector, and Telco sectors. My mission is to help customers modernize securely, build digital resilience, and drive data-driven transformation across critical industries.
  • I have built a high-performing sales organization anchored on discipline, customer-centricity, and strategic pipeline hygiene through MEDDPICC methodology. Talent development, operational rigor, and customer success are the pillars of our team's growth engine.
  • Under my leadership, MongoDB has driven Atlas and GenAI-powered database modernization initiatives, securing strategic new wins across key markets. I spearhead CxO-level engagements with leading banks and national agencies, positioning MongoDB as the platform of choice for secure, scalable, and cloud-native transformation.
  • I execute region-specific sales strategies that expand MongoDB’s enterprise footprint, optimize partner collaboration, and strengthen brand presence in a highly competitive market landscape.
enterprise go-to-market expansioncustomer successstrategic pipeline hygieneMEDDPICC methodologyGTM strategycustomer engagement

Redis

Head of Sales | Managing Director, APAC

Jan 2022Jan 2024 · 2 yrs · Singapore · Hybrid

  • I was responsible for building the Redis APAC organization from the ground up, assembling a high-performing team to drive enterprise and mid-market expansion across Southeast Asia, Australia, Japan, Korea, and Greater China.
  • My go-to-market strategy prioritized Financial Services as our #1 revenue engine, followed by Gaming for faster sales cycles, and long-term growth in the Public Sector. This sequencing allowed us to land early wins where digital transformation and latency-driven applications were business-critical, while building sustainable growth engines for the future.
  • In Banking and Financial Services, I spearheaded real-time modernization initiatives across Singapore and Indonesia, helping major banks enhance transaction speed, fraud detection, and digital wallet adoption. In Gaming, I led our support for top gaming companies across Thailand, Vietnam, the Philippines, and Japan, positioning Redis as the in-memory database of choice for low-latency, high-speed game delivery.
  • In the Public Sector, I contributed to national security and policing modernization projects in Australia and Singapore, aligning Redis solutions to long-term mission-critical requirements.
  • Beyond industry expansion, I championed Redis's innovation agenda, introducing Vector Search, GenAI infrastructure, and AI/ML-powered fraud detection capabilities to the market. These initiatives strengthened our competitive positioning and accelerated adoption across FSI, Telco, Gaming, and Government sectors.
  • Throughout my time at Redis, I focused on building resilient pipelines, optimizing channel engagement, and executing MEDDPICC-driven discipline to achieve sustainable regional growth.
go-to-market strategyenterprise and mid-market expansionreal-time modernization initiativesGTM strategybusiness development

Dataiku

Regional VP, ASIA

Jan 2020Jan 2022 · 2 yrs · Singapore

  • I led Dataiku’s enterprise expansion across Asia, focusing on scaling the adoption of AI/ML platforms across Financial Services, Public Sector, and Enterprise customers.
  • One of my key milestones was securing Dataiku’s largest deal in APAC and second-largest globally — a $5.4M transformation project with a major global bank in Singapore. This achievement demonstrated our ability to operationalize AI and democratize advanced analytics at scale, enabling real business transformation for highly regulated organizations.
  • Beyond strategic deals, I focused on building and developing a high-caliber sales organization. I recruited top-tier regional sales talent, embedded foundational business practices, and fostered a culture grounded in discipline, collaboration, and continuous learning. Through targeted mentorship and rigorous execution frameworks, I drove consistent high performance and sustainable revenue growth.
  • Throughout my tenure, I championed the vision of "Everyday AI," helping customers move beyond pilot projects to industrialized AI adoption. This contributed to positioning Dataiku as a leader in AI-driven digital transformation across key industries in the region.
enterprise expansionAI/ML platform adoptionbuilding sales organizationGTM strategyrevenue management

Rubrik, inc.

Head of Sales | Managing Director, ASIA

Jan 2016Jan 2020 · 4 yrs · Singapore

  • I joined Rubrik as the first field sales leader in Asia when it was a Series B company with fewer than 50 employees globally, tasked with establishing and scaling operations from the ground up.
  • I built the regional go-to-market engine by recruiting sales, presales, marketing, and SDR teams, while simultaneously developing a channel and distribution ecosystem to support rapid growth.
  • This foundational work in APAC was instrumental to Rubrik's global success, culminating in its successful IPO.
  • Through strategic execution, we scaled Rubrik’s business from zero to double-digit million-dollar revenue within four years, achieving an exceptional year-over-year growth rate exceeding 300%.
  • Our success was driven by Rubrik’s differentiated cybersecurity value proposition — helping enterprises simplify data management, enhance cyber resilience, and mitigate ransomware risks through a cloud-native, policy-driven architecture.
  • Under my leadership, we secured and expanded strategic accounts across Financial Services, Public Sector, and Enterprise sectors — building multiple multi-million-dollar partnerships focused on protecting critical data assets, ensuring regulatory compliance, and enabling secure cloud adoption at scale.
  • This experience further strengthened my ability to scale cybersecurity businesses, build resilient high-performance teams, navigate complex market dynamics, and deliver sustainable growth across diverse industries and emerging markets.
go-to-market enginechannel and distribution ecosystemcybersecurity value propositionGTM strategybusiness development

Delphix

Regional VP, ASIA

Jan 2014Jan 2016 · 2 yrs · Singapore

  • I was the first employee in Asia for Delphix, responsible for launching and scaling the business across the region. I built the go-to-market strategy, recruited and developed the sales, presales, and marketing teams, and established a robust partner ecosystem to drive growth.
  • My focus was on delivering Delphix's DevOps Data Platform, which combined data virtualization and data masking to accelerate application development while ensuring data security and compliance. I worked closely with CIOs and DevOps leaders to implement solutions that provided secure, compliant, and high-quality data for development and testing environments.
  • A key aspect of our offering was Delphix's data masking capabilities, which automatically discovered and masked sensitive data across various data sources. This ensured that non-production environments were protected against data breaches and compliant with regulations such as GDPR and HIPAA.
  • Under my leadership, we secured significant deals with major financial institutions, telecommunications companies, and government agencies. These successes not only drove revenue growth but also positioned Delphix as a trusted partner in data security and compliance across Asia.
  • Throughout my tenure, I consistently overachieved my targets and was honored with Delphix’s President’s Club recognition, awarded to the top 1% of global performers for outstanding leadership and sales execution.
go-to-market strategydata virtualizationdata maskingGTM strategybusiness development

Cisco

Regional DC and Cloud Software Leader, ASIA

Jan 2011Jan 2014 · 3 yrs · Singapore

  • I led Cisco’s Data Center and Cloud Infrastructure business expansion across the Service Provider sector, focusing on Telcos, Cloud Service Providers, and Independent Software Vendors (ISVs) across the region. My mission was to establish Cisco as a trusted technology and transformation partner across high-growth, high-potential markets.
  • I drove full-stack data center modernization initiatives, helping customers adopt Cisco UCS for compute, Nexus for networking, MDS for storage, and Cisco Cloud Orchestration software to accelerate their cloud-native journeys. This comprehensive approach enabled clients to streamline infrastructure, reduce operational complexity, and drive faster innovation.
  • I secured major transformation projects, including the SingTel and Optus Billing Project with AMDOCS, valued at over US$10 million — one of the largest service provider wins at the time. I also pioneered the first Cisco/Cloudera Big Data Project deployment in Southeast Asia and helped establish strategic partnerships such as Telenor’s network modernization initiative in Myanmar.
  • My success was rooted in leveraging emerging As-a-Service Cloud models and collaborating closely with CxO-level stakeholders to design tailored, outcome-based solutions. By understanding the unique needs of Telcos, Cloud Providers, and ISVs, I consistently drove competitive wins, accelerated time-to-value for customers, and expanded Cisco’s Data Center and Cloud Infrastructure market share across the region.
  • Throughout my tenure, I demonstrated an ability to navigate complex enterprise sales cycles, align cross-functional teams, and deliver strategic wins that fueled Cisco’s leadership in cloud-native, networked, and data-driven infrastructure across Asia-Pacific.
data center modernizationcloud-native journeysfull-stack infrastructureGTM strategybusiness development

Ibm

Competitive Business Sales Leader

Jan 2009Jan 2011 · 2 yrs · Singapore

  • I led IBM’s General Business competitive sales initiatives across Singapore, driving the adoption of IBM BladeCenter servers in a highly competitive and fast-evolving market landscape.
  • My go-to-market strategy combined direct enterprise engagements with a strong focus on scaling through distributors and channel partners. I worked closely with IBM’s distribution ecosystem to accelerate mid-market and SMB adoption, build volume pipelines, and drive high-velocity transactional sales growth across key verticals.
  • One of my key achievements was the significant expansion of IBM BladeCenter’s market share, increasing from 8% to 18% during my tenure (IDC Server Tracker Report). This success reflected not only strong competitive positioning against HP, Dell, and SUN but also effective channel enablement and two-tier sales execution.
  • Throughout my tenure, I stayed closely aligned with emerging technologies and evolving customer needs, acting as a trusted advisor to both partners and clients. My ability to balance strategic competitive wins with operational volume growth contributed to strengthening IBM’s leadership in the server infrastructure market across the region.
competitive sales initiativeschannel partnersvolume pipelinessales managementbusiness development

Hewlett packard enterprise

Regional Principal Consultant, Asia Pacific & Japan

Jan 1996Jan 2009 · 13 yrs · Singapore · Hybrid

  • Began career at Digital Equipment Corporation, selected into the elite global Digital STARS Program for top graduates. Based in Nashua, NH, U.S. for over a year, I received comprehensive training across technical engineering, enterprise sales, leadership, executive business skills, dining etiquette & golf.
  • Developed deep expertise in AlphaServer, StorageWorks, Tru64 UNIX, & especially OpenVMS—a legendary OS that shaped my passion for building resilient, secure, & mission-critical enterprise systems, influencing my tech leadership today.
  • Returning to Asia, I led pre-sales & solution consulting for multi-million-dollar infrastructure projects across emerging markets.
  • Highlights: $6.9M AlphaServer/Tru64 UNIX deployment for Telkom Indonesia, & HP-UX Superdome wins across major APAC telcos, modernizing critical infrastructure at scale.
  • Navigating two major mergers (Digital to Compaq, then Compaq to HP), I transitioned into Pre-Sales Management & Product Strategy leadership.
  • Drove key initiatives like HP’s e-inclusion project in Bangladesh, recognized globally for expanding tech access in underserved regions.
  • Critical milestone: relocating from Indonesia to Singapore, deepening commitment to Asia & becoming a Singaporean citizen.
  • Spearheaded HP’s emerging market expansion into Pakistan, Vietnam, Bangladesh, & Sri Lanka—building local partnerships, establishing pipelines from scratch, & winning customer trust in complex, high-risk environments.
  • These experiences, particularly building businesses from ground zero where others saw only challenges, shaped my resilience, entrepreneurial grit, and passion for scaling startups and driving sustainable, high-impact growth—defining who I am today.
pre-sales managementsolution consultinginfrastructure projectsbusiness strategysales management

Education

Wharton Executive Education

Chief Revenue Officer

Dec 2025Oct 2026

National University of Singapore

Accelerated Management Program

May 2023Feb 2024

MIT Sloan School of Management

Executive Program – Artificial Intelligence: Implications for Business Strategy — Artificial Intelligence and Machine Learning

Sep 2020Dec 2020

Harvard Business School

Executive Program in Cybersecurity: Managing Risk in The Information Age — Cyber Security Risk Management

Jul 2020Sep 2020

MIT Sloan School of Management

Leadership Executive Program in an Exponentially Changing World

Apr 2020Jul 2020

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