Josh Landrum

Business Development Executive

Nashville, Tennessee, United States12 yrs 9 mos experience

Highly Stable

Key Highlights

Generated over $2M in revenue at StoryBrand.
Led successful marketing campaigns for bestselling books.
Expert in crafting clear marketing messages.

Stackforce AI infers this person is a MarTech expert with a strong focus on marketing strategy and revenue generation.

Contact

Skills

Core Skills

Marketing StrategyRevenue GenerationEvent MarketingSales StrategyMessagingEmail MarketingCampaign ManagementSalesBusiness Development

Other Skills

MarketingUser AcquisitionEvent ManagementContent StrategyBenefits AdministrationRisk AnalysisAnalysisTime ManagementHuman ResourcesMicrosoft ExcelSocial NetworkingEmployee BenefitsHealth Care ReformHealth InsurancePersonal Insurance

About

Too many businesses are losing leads they should be converting. Their message isn't clear, their emails are too "one-size-fits-all", and nothing seems to connect into a strategy that actually works. At Trailhead Marketing, I help businesses turn leads into more clients by finding the right words. Before starting Trailhead, I spent 6.5 years as Director of Marketing at StoryBrand, working directly with Donald Miller to launch 4 bestselling books, over 20 products, and hundreds of campaigns. I've also coached hundreds of businesses to clarify their message. If your marketing feels like it should be working better than it is, let's talk. Schedule a free 30-minute strategy call at trailhead.marketing

Experience

Trailhead marketing

Messaging and Marketing Strategist

Jan 2026 – Present · 2 mos · Nashville, Tennessee, United States

Storybrand

3 roles

Marketing Director

Promoted

Nov 2024 – Feb 2026 · 1 yr 3 mos

Designed and led go-to-market strategy for Storybrand.ai, acquiring 10,000+ users and driving over $2M in revenue
Created and launched the StoryBrand Marketing Summit, a virtual event with 10,000 registrations (and 7,000 unique attendees) that generated $200K revenue
Led a company-wide messaging overhaul for Coach Builder, reducing average close time from 33 to 11 days and driving a 26% increase in won deals

Marketing StrategyRevenue Generation

Email Marketing Manager

Promoted

Jan 2022 – Oct 2024 · 2 yrs 9 mos

Planned and executed email launch strategies for 4 best-selling books, 17 products, 6 courses, and over 100 campaigns, coordinating timelines, messaging, and delivery.
Managed email deliverability and complex audience segmentation across a 1M+ subscriber list, ensuring reliable delivery, message clarity, and consistent engagement at scale.
Developed content strategy and managed content calendars aligned to priorities, launches, and key moments in the customer journey.

Email MarketingCampaign Management

Sales Development Specialist

Sep 2019 – Jan 2022 · 2 yrs 4 mos

Chicago cubs

Group Sales Representative

Aug 2018 – Sep 2019 · 1 yr 1 mo

Generated $2,096,913 in revenue for the 2019 season through multiple products at Wrigley Field: group seating, rooftops, premier bleacher spaces, and American Airlines Conference Center.

Marquee sports & entertainment

Group Sales Representative

Aug 2018 – Sep 2019 · 1 yr 1 mo

Minnesota twins

2 roles

New Business Development Representative

Promoted

Jun 2016 – Aug 2018 · 2 yrs 2 mos · Greater Minneapolis-St. Paul Area

Generated $818,285 in total new business revenue, including a team leading 8,366 group tickets sold and $355,240 in group revenue
Led the new business team with 327 season ticket accounts sold and $463,045 in revenue