Jul 2018 – May 2019 · 10 mos · Mumbai Area, India

Jan 2011 – Oct 2014 · 3 yrs 9 mos · Mumbai

• I was responsible for setting up of the Corporate Strategy Department at Parle Agro & was credited with several strategic initiatives directly impacting the Growth of the Organization.
• Sales & Distribution Transformation: I was instrumental in driving the Sales & Distribution transformation for Parle Agro, right from finalizing the consulting partners (viz; Strategy&, erstwhile Booz & Company), to negotiating the deal commercials to development & implementation of the S&D design through a 12 month project.
• Diversification of Parle Agro in to Foods: Developing of the Portfolio Strategy & setting profitability milestones for the Foods Division and a complete breakeven analysis of the division with clearly defined sales and cost targets for each and every function.
• Soft Drinks & Returnable Glass Bottle Format: I had been instrumental in spearheading the company’s re-entry in the Carbonated Soft Drink Category as well as launching of the ‘Returnable Glass Format’, two of the biggest initiatives for driving the company’s growth agenda in its mainstream beverage business.
• Setting up of Business Analytics for monitoring & reviewing the business performances and thereby facilitating the management decision support systems. Setting up of Corporate Dashboards, Annual Business Targeting Protocols & also instrumental in initiating the secondary sales software for better planning & control mechanism

Mar 2006 – Dec 2010 · 4 yrs 9 mos · Mumbai

• I was responsible for all aspects of Brand Management for the Beverage Portfolio i.e.; Frooti, Appy Fizz & Hippo. I was assisted by a team of five brand managers.
• This included managing the product, pricing, promotions and internal and consumer communications. I was responsible for spearheading the Advertising & Positioning strategy for my brands. I worked on both ATL & BTL consumer promotions to engage consumers and create excitement in the market place. I was also responsible for tying up the Media Strategy along with the various Events and Sponsorships at local & national levels.

Oct 2014 – Jul 2018 · 3 yrs 9 mos · Mumbai Area, India

• • I am currently working as Brand Head and my key responsibilities include developing and executing annual marketing calendar in sync with the circle business objectives of gross revenue, market share and growth across the portfolio of prepaid & postpaid. This includes 360 degree brand activation including print, radio, outdoor, digital, retail visibility. I have also been instrumental in developing customer retention and acquisition programs with the help of brand alliances and developing digital lead generation campaign. I am responsible for setting up control processes on market execution & to ensure operational efficiencies at the last mile.

Apr 2003 – Feb 2006 · 2 yrs 10 mos · Mumbai

• I was responsible for Brand Activation & Strategy Planning for the HLL Skin Care Category including brands Fair & Lovely, Ponds, Lakme & Vaseline
• One of my key responsibility areas was to ensure 360 degree brand activation across diverse media ranging from TV, Print, Radio, Outdoor, Rural & other local marketing initiatives.
• As part of this I also interacted with specialist agencies viz; Creative, Outdoor, Rural & Research.
• I had the sole responsibility of engaging with the Marketing Manager managed client deliveries with a four member implementation planning team.
• I handled a few of the largest Media properties like Fair & Lovely Fourth Empire, Lakme India Fashion Week, & Ponds Femina Miss India

Jan 2002 – Jan 2003 · 1 yr

• I was responsible for Strategy Planning for all Coca Cola India (CCI) brands
• My responsibilities included making implementation briefs, plans, pre and post plan evaluations, competitive reviews, handling client interactions and other regular account activities.
• I worked in tandem with the marketing and research teams at CCI to develop a brand loyalty pyramid and create a unique classification of India based on per capita consumption and purchase patterns. These were integrated into the media strategy.

Jan 2000 – Jan 2002 · 2 yrs

• I was also responsible for Strategic Planning on Johnson & Johnson’s Clean & Clear Face Wash & Moisturizer.
• My responsibilities included complete Television and Press Planning.
• I handled the McDonald’s Planning for Bombay & Pune Region which largely included planning on Press, Radio, Cinema and Local Area Store Marketing (LSM). I also worked on the Media Strategy for the Launch of McDonald’s in Ahmedabad.