Kaustubh Chandra (KC) — CEO

Marketing, when done right, has the power to move mountains. I'm a storyteller at heart, deeply passionate about the intersection of technology, marketing, and human connection. As the Chief Marketing Officer at Airtel Business, I strive to make enterprise tech more accessible, more relevant, and ultimately, more impactful for the people it serves. For me, marketing isn't just about campaigns—it's about creating meaning, building trust, and driving real business outcomes. I’m driven by my purpose of bringing customers, businesses, and teams together to tell the bigger story. As a seasoned B2B tech marketer with over 20 years of experience, my only passion has been to build powerful brands and drive revenue through marketing across India and key global markets (APAC, EMEA, and the Americas). For me, bringing customers and businesses together—and then watching that synergy translate into real impact—is pure joy. Over the years, I’ve been fortunate to lead incredible teams and build brands that matter. Recognition like the Global B2B CMO 100 (2025 & 2024) and being named among India’s Top 10 CMOs in 2024 and 2023 is humbling. But what drives me most is the opportunity to solve complex challenges and empower people. I carry with me the insights I've gained over time, blending them with emerging technologies, cross-functional alignment, and shifts in customer behavior—two key drivers of which are automation and growth engines. My team—spanning Marketing, Digital Sales, Sales Operations and Sales Enablement—thrives when given ownership and the freedom to delight in their work. It’s something I’ve experienced first-hand, thanks to the incredible mentors who believed in me and showed me the way. Right now, my focus is on scaling Airtel Business across transformative domains like NaaS, Cybersecurity, IoT, CPaaS, Cloud, and Datacenters. I’m also deeply invested in mentoring the next generation of marketing leaders and shaping a future where B2B marketing is human-first, data-smart, and truly customer-obsessed.

Stackforce AI infers this person is a B2B MarTech leader with extensive experience in driving growth through strategic marketing initiatives.

Experience: 21 yrs 10 mos

Skills

Marketing Strategy
Go-to-market Strategy
Sales Enablement
Demand Generation
Marketing Management
Digital Marketing

Career Highlights

Over 20 years of B2B tech marketing experience.
Recognized as Global B2B CMO 100 in 2024 and 2025.
Expert in driving revenue through innovative marketing strategies.

Work Experience

Airtel Business

Chief Marketing Officer I Head of Sales Operations & Digital Sales Group (2 yrs 8 mos)

Chief Marketing Officer & SVP- Digital Sales Group (2 yrs 2 mos)

NTT Ltd.

Senior Director- Revenue Marketing (#DigitalSales & #ABM), Group (5 mos)

Director- Marketing & Head of Digital Sales (Greenfield A/Cs), India (4 yrs)

IBM

Head Marketing - Cloud Portfolio (#IaaS, #PaaS, #SaaS, #HybridCloud & #CloudServices) (2 yrs 4 mos)

DGM- Marketing (CAMS, Managed Services & Mobility) (2 yrs 5 mos)

Sr. Marketing Manager (1 yr)

Marketing Programs Manager (2 yrs 9 mos)

Dion Global Solutions Ltd

Global Head- Marketing & Brand Communications (1 yr 7 mos)

Religare Technologies Ltd.

Global Head- Marketing & Brand Communications (1 yr 7 mos)

DY Works

Project Supervisor (4 mos)

Tribhuwan Enterprises - India

Marketing Manager (9 mos)

Network Solutions Pvt. Ltd. - An IBM Company

Sr. Marketing Executive (9 mos)

Spice Net Limited

Marketing Executive (8 mos)

Education

MBA at Amity University

BE at MORADABAD INSTITUTE OF TECHNOLOGY, MORADABAD.

XIIth at Kendriya Vidyalaya

Kaustubh Chandra (KC)

CEO

India21 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 20 years of B2B tech marketing experience.
Recognized as Global B2B CMO 100 in 2024 and 2025.
Expert in driving revenue through innovative marketing strategies.

Stackforce AI infers this person is a B2B MarTech leader with extensive experience in driving growth through strategic marketing initiatives.

Contact

Skills

Core Skills

Marketing StrategyGo-to-market StrategySales EnablementDemand GenerationMarketing ManagementDigital Marketing

Other Skills

Business StrategyTeam BuildingStrategic LeadershipStrategic PartnershipsPeople ManagementNew Product / Service PlanningLaunches & PromotionsBrand Management & CommunicationsMarketing LeadershipTeam ManagementCorporate CommunicationsStrategyEvent ManagementB2B MarketingSales Enablement & Workshops

About

Experience

21 yrs 10 mos

Total Experience

2 yrs 4 mos

Average Tenure

4 yrs 10 mos

Current Experience

Airtel business

2 roles

Chief Marketing Officer I Head of Sales Operations & Digital Sales Group

Sep 2023 – Present · 2 yrs 8 mos · India

As a Business Growth Leader and Brand Custodian for Airtel Business and Nxtra by Airtel, I spearhead strategic growth across Global Markets (APAC, Americas, EMEA) and India/South Asia, driving impactful revenue expansion and elevating brand presence in competitive landscapes.
At the helm of the Digital Sales Group (Inside Sales Motion), I architect high-impact Go-To-Market (GTM) strategies designed to fast-track customer acquisition, amplify revenue streams, and accelerate market penetration across diverse customer segments.
By uniting Marketing, Inside Sales, Sales Operations, and Sales Enablement into a cohesive growth engine, I’ve built scalable, data-driven frameworks that consistently enhance business performance. My focus: marketing-led growth through cutting-edge automation platforms, performance-optimized enablement programs, and precision KPIs that drive accountability and outcomes.
I’m also at the forefront of generative AI adoption, embedding intelligent automation into our marketing and GTM ecosystems—unlocking powerful use cases that boost online conversions, accelerate decision-making, and significantly enhance team productivity.

Business StrategyTeam BuildingStrategic LeadershipDigital MarketingMarketing ManagementStrategic Partnerships+18

Chief Marketing Officer & SVP- Digital Sales Group

Jun 2021 – Aug 2023 · 2 yrs 2 mos · India

As a Core Marketing & Communications Strategist and Brand Custodian, I drove the growth agenda for Airtel Business and Nxtra by Airtel across India/South Asia and key global markets (APAC, Americas, and EMEA). Led the development of a sophisticated Inside Sales Motion and a comprehensive growth marketing roadmap for Airtel’s B2B portfolio, including NextGen Connectivity, 5G for Business, Cloud, Security, CPaaS, IoT, Data Centers, and Ads.
By combining data-driven, customer-centric strategies with advanced MarTech solutions, we have designed high-performance, personalized campaigns and seamless omnichannel experiences. Leveraging first-party customer intelligence, implemented targeted digital acquisition strategies and optimized sales enablement frameworks to meet the diverse needs of global enterprises, large Indian organizations, SMBs, startups, and government bodies
Through collaboration, innovation, and a focus on measurable outcomes, we have reduced churn, lowered acquisition costs, and transformed Airtel’s B2B solutions into strategic, value-driven partnerships. This approach enabled predictable revenue growth and positioned Airtel as the leading B2B technology solutions provider in competitive domestic and global markets.

Marketing ManagementGo-to-market StrategyMarketing StrategyStrategyCRMInternal Communications+5

Ntt ltd.

2 roles

Senior Director- Revenue Marketing (#DigitalSales & #ABM), Group

Jan 2021 – Jun 2021 · 5 mos

He was responsible for driving change and transformation in the Sales & Marketing organization by working closely with Group, regional and country marketing & sales teams to drive revenue growth across Global markets by developing and implementing strategies around digital marketing and ABM.
The key priorities for his role were to ensure that robust revenue marketing & sales conversion programs are built to drive pipeline conversion and revenue growth through Digital initiatives.

Marketing ManagementGo-to-market StrategyMarketing StrategyStrategyCRMDigital Sales+3

Director- Marketing & Head of Digital Sales (Greenfield A/Cs), India

Dec 2016 – Dec 2020 · 4 yrs

As the Director – Marketing & Head of Sales (P&L responsibility, driving revenue from Greenfield accounts) at NTT in India, his role included Marketing Strategy & Corporate Communication (PR, media, analyst engagement), building Demand Generation (DG) Engine and leveraging Digital & Social Media for Brand Building & DG.
He was responsible for everything that influences NTT’s ability to build relationships and win business with customers across India and influence the brand's reputation globally.
Additionally, as the Head of Sales for Greenfield A/Cs, he owned the P&L for this high-growth segment, driving new logo acquisition, accelerating revenue growth, and delivering strong contributions to the organization’s profitability by building a $40M+ business from scratch.
Under his leadership, the team has won multiple awards including APAC Outstanding Performance in Marketing & Communications Campaign Management and Best ROI in 2017 & 2018. Additionally, he has been recognized in the industry and awarded as the Leading CMO of the Year (2017) at Enterprise IT Leadership Awards by SME Channels and voted as Enterprise IT 100 Best Marketing Minds (2018 & 2019). Most recently, he also received MarTech of the Year Award 2020 and The Economic Times Most Promising Tech Marketers Award 2020.
In 2021,, he received the 'Inspiring' award and the 'Marketing person of the year' at the NTT Ltd.'s 'Global Marketing Summit'.

Marketing ManagementGo-to-market StrategyMarketing StrategyStrategyCRMInternal Communications+4

Ibm

4 roles

Head Marketing - Cloud Portfolio (#IaaS, #PaaS, #SaaS, #HybridCloud & #CloudServices)

Aug 2014 – Dec 2016 · 2 yrs 4 mos

Led the Cloud Portfolio Marketing for India/South Asia
Ensured Cloud Portfolio brand positioning and go-to-marketing strategies in India/South Asia
Responsible for development and execution of marketing strategy to deliver double digit growth
Ensured maximum return from investments across events, digital, content and direct tactics.
Ownership of Current & Next Quarter business pipeline in collaboration with account management, Sales, BD, Pre-sales and Ops teams

Marketing ManagementGo-to-market StrategyMarketing StrategyStrategyDigital MarketingMarketing Communications+2

DGM- Marketing (CAMS, Managed Services & Mobility)

Promoted

Feb 2012 – Jul 2014 · 2 yrs 5 mos

Led the CAMS charter of IBM through Managed Services, Mobility & Cloud..
Responsible for development and execution of marketing strategy to deliver double digit growth for the IT services BU
Ownership of Next Quarter business pipeline in collaboration with account management, Sales, BD, Pre-sales and Ops teams
New pipeline build via demand programs for the ISA Market that consistently yields the required future quarter pipeline across India South / Asia for Data Center Services, Cloud & Managed Services, Business Continuity & Resilience and Mobility Services pillars
Build and execute 360 degree marketing programs across selected segments with focus on target audience, value proposition to achieve quarterly signing targets
Analyze & manage marketing pipeline gap to drive optimal routes to market execution, highlighting gaps and providing insightful corrective actions and identifying sales plays and marketing programs to close the gaps
Collaborate with Sales Ops on business performance matrix and find out the gaps and finalizing the actions to bridge those gaps with Sales / Service line leaders
Business Development in North Region especially for the service lines with larger pipeline gap

Internal CommunicationsMarketing ManagementGo-to-market StrategyMarketing StrategyStrategy

Sr. Marketing Manager

Jul 2009 – Jul 2010 · 1 yr

Was part of the IBM GPS (Daksh) Marketing team and led the Marketing & Strategy for ITES business under Managed Business Process Services BU for IBM India, supporting IBM's country business development teams in positioning IBM’s ITES solutions and services to the Global & India clients.

Marketing ManagementGo-to-market StrategyMarketing StrategyStrategy

Marketing Programs Manager

Oct 2006 – Jul 2009 · 2 yrs 9 mos

Led the SMB (Mid-Market) Initiative for IBM India/South Asia and grew share of Services BU in Mid-Market
Grew market share, plan and manage offerings, focus on key competitors and plan/ implement competitive initiatives with a special focus on GTS (IT Infrastructure & Solutions) Offerings
Drove direct business impact and growth, with primary focus on Market Insight and Analysis, Demand Generation and Channel Enablement
Ran effective enablement initiatives for the GTS Services portfolio
Web Strategy & Management of the GTS India website

Marketing ManagementGo-to-market StrategyMarketing StrategyStrategy

Dion global solutions ltd

Global Head- Marketing & Brand Communications

Jul 2010 – Feb 2012 · 1 yr 7 mos · New Delhi

Led the Marketing, Brand & Communications for Religare Technologies and Dion Global Solutions (formerly known Religare Technova Ltd.) across India and Global markets. Following have been the focus area...
o Marketing Strategy & Planning (ROI led)
o Brand Management
o Program Management
o Team Management
o Lead (Demand) Generation & Management
o Partner Campaign Programs & Management
o Agency & Vendor Management
o Corporate Communications
o Web Management / Digital Strategy
o Collateral Development & Management
o Product Planning, Launches & Promotions
o Sales Enablement & Workshops
o Organisational Change Management & Restructuring Strategy
o Sales Ops Management & CRM

Internal CommunicationsMarketing ManagementGo-to-market StrategyMarketing StrategyStrategy

Religare technologies ltd.

Global Head- Marketing & Brand Communications

Jul 2010 – Feb 2012 · 1 yr 7 mos · New Delhi

Led the Marketing, Brand & Communications for Religare Technologies and Dion Global Solutions (formerly known Religare Technova Ltd.) across India and Global markets.
o Marketing Strategy & Planning (ROI led)
o Brand Management
o Program Management
o Team Management
o Lead (Demand) Generation & Management
o Partner Campaign Programs & Management
o Agency & Vendor Management
o Corporate Communications
o Web Management / Digital Strategy
o Collateral Development & Management
o Product Planning, Launches & Promotions
o Sales Enablement & Workshops
o Organisational Change Management & Restructuring Strategy
o Sales Ops Management & CRM

Internal CommunicationsMarketing ManagementGo-to-market StrategyMarketing StrategyStrategy

Dy works

Project Supervisor

May 2006 – Sep 2006 · 4 mos · Mumbai

Joined DMA for the reason that i wanted to learn different aspects of Brand Management in different scenarios and industries.

Marketing Strategy

Tribhuwan enterprises - india

Marketing Manager

Jul 2005 – Apr 2006 · 9 mos

Led the re-structuring of the Organisation making sure all the processes are put in place for all the functions to work cohesively and efficiently. Set-up the marketing function and entire IT Infrastructure along with the required business applications to help in the long-term growth of the Organisation.

Marketing ManagementMarketing Strategy