Prason S

Digital Marketing Specialist

Chennai, Tamil Nadu, India20 yrs 7 mos experience

Highly Stable

Key Highlights

Over 21 years of marketing experience
Expert in digital marketing and AI integration
Passionate about teaching and sharing knowledge

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with expertise in digital transformation.

Contact

Skills

Core Skills

Marketing StrategyMarketing OperationsCustomer AcquisitionContent StrategyProgram ManagementLeadershipMentoringBrand Management

Other Skills

Campaign ExecutionEngagementRevenue GrowthContent CalendarWebinar ProcessSocial Media ManagementCurriculum ReviewPartnership FacilitationBrand PositioningLead GenerationContent ManagementFundraising ModelMarketing TransitionValue Proposition PresentationRequirement Gathering

About

21 years in the Corporate world. I started my marketing career before the digital explosion, and now I’m living through the AI storm. Over two decades, I’ve watched marketing evolve dramatically. With a passion for music and teaching, I now travel sharing my expertise in marketing, management, and workplace productivity; while learning just as much from others. I hustle on weekdays and busk with my guitar on weekends.I’m always up for a conversation about marketing, leadership, or collaboration. Let’s connect, swap ideas, and drive change together!

Experience

University of madras

Industry expert advisor for Board of Economics, IDE

Dec 2025 – Present · 3 mos · Chennai, Tamil Nadu, India

In my role as Advisor at the University of Madras, I lead curriculum reviews and updates to ensure students are prepared for real-world challenges. I facilitate partnerships with industry professionals, alumni, and experts to enhance the program's quality and relevance.

Curriculum ReviewPartnership FacilitationLeadershipMentoring

Zoho

3 roles

Marketing Manager, Zoho Communication Suite

Promoted

Sep 2025 – Present · 6 mos

Zoho Cliq: a team communication and collaboration software that serves as a central hub for messaging, audio/video conferencing, and integrated productivity tools. At Zoho Cliq, I manage end-to-end Global marketing operations.
Zoho Meeting: is an online meeting solution that offers audio, video, and screen-sharing capabilities for remote collaboration. I handle the marketing operations for Zoho Meeting
Arattai: is an easy-to-use, instant messaging app made in India, made for the world, that helps you stay connected. At Arattai, I am part of the strategic planning team for the marketing operations. I am not part of the Arattai team

Marketing OperationsCampaign ExecutionMarketing Strategy

Marketing Manager, Zoho Cliq, Arattai

May 2021 – Sep 2025 · 4 yrs 4 mos

I led marketing initiatives for Zoho Cliq and managed Arattai's marketing operations.
Customer acquisition, engagement, and revenue growth.

Customer AcquisitionEngagementRevenue GrowthMarketing Strategy

Demand Marketing Manager at Site24x7

Aug 2019 – Apr 2021 · 1 yr 8 mos

Managed a 17 member team from 6 verticals ( Synthetic monitoring, server monitoring, network monitoring, cloud monitoring and a product named StatusIQ). Designed and drafted the content calendar, the webinar process, the events calendar and campaign calendar for the team. Handled the social media team too during my stay at Site24x7.

Content CalendarWebinar ProcessSocial Media ManagementContent StrategyProgram Management

Corporater

Head Of Marketing

Apr 2017 – Aug 2019 · 2 yrs 4 mos · Chennai

I led the Global Marketing Team and drove brand positioning. I was incharge of lead-generation campaigns and daily sales enablement operations and I managed product launches, including webinars and round tables, to create industry buzz.

Brand PositioningLead GenerationMarketing StrategyBrand Management

Movate

Senior Manager Content Marketing

May 2015 – Apr 2017 · 1 yr 11 mos · Chennai Area, India

Managed end-to-end content of CSS Corp's content. Anything that went live in the website was written by me.

Content ManagementContent Strategy

Help a child of india

Marketing Manager

Mar 2011 – May 2015 · 4 yrs 2 mos

Created the fund raising model for the NGO and also the strategic 5 year road map for Marketing. Successfully transitioned the marketing model from traditional direct marketing to a E-based model with implementation of website, transition to 80G and usage of various channels of marketing for raising funds.

Fundraising ModelMarketing TransitionMarketing Strategy

Instrumech philippines inc.

Marketing Analyst

Aug 2008 – Mar 2011 · 2 yrs 7 mos · Singapore

As I have a degree in Instrumentation engineering, I donned the role of a marketer who presented instrumech's value proposition to prospects.

Value Proposition Presentation

Ibs software services

Business Analyst

May 2006 – May 2008 · 2 yrs · Trivandrum, Kerala, India

As a business analyst of the loyalty suite -iLoyal, I was involved in requirement gathering from airlines. Had interactions with Qantas, Air China, SQ, Chine Southern airlines and Qatar airways.

Requirement Gathering