Medina Valentic — Business Development Executive

I’m a B2B marketing leader with a strong background in international project management and customer success, combining strategic thinking with hands-on execution in complex, fast-moving environments. Currently, I lead global marketing initiatives at swissnet Group, where I’m responsible for end-to-end marketing strategies across multiple subsidiaries and international markets. Working closely with sales, product, and leadership teams, I translate business objectives into scalable go-to-market strategies, demand generation programs, and measurable revenue impact. What differentiates my profile is my deep experience in customer success and cross-functional project management. Before moving fully into marketing leadership, I managed international customer projects, led global rollouts, and partnered closely with clients to drive adoption, long-term value, and growth. This allows me to design marketing strategies that are not only compelling but also grounded in real customer needs and commercial outcomes. I thrive at the intersection of strategy, execution, and collaboration: aligning stakeholders, managing budgets, and empowering teams while bringing clarity to complexity. I’m known for my structured yet people-centric approach, and I’m often described as someone colleagues and partners genuinely enjoy working with whether it’s in a project meeting or over a good coffee. Outside of work, I find balance through sport, time in nature, and my love for animals all of which keep me focused, grounded, and curious. I believe strong business results are built on trust, energy, and meaningful human connections.

Stackforce AI infers this person is a B2B Marketing Leader with expertise in Customer Success and Project Management.

Experience: 8 yrs 11 mos

Skills

B2b Marketing
Marketing Strategy
Demand Generation
Sales Enablement
Customer Experience Management
Project Management
Customer Success Management
Content Marketing
Marketing Coordination
Campaign Implementation

Career Highlights

Expert in B2B marketing and customer success.
Proven track record in managing international projects.
Strong focus on data-driven marketing strategies.

Work Experience

swissnet Group

Global Marketing Manager DACH | swissnet ag (1 yr 11 mos)

Customer Experience Manager | beaconsmind AG (1 yr 5 mos)

Client Success Manager | beaconsmind AG (2 yrs 7 mos)

IDG Germany

Project Manager (1 yr 4 mos)

Trainee Projekt Management Content Marketing (7 mos)

Sales Trainee (5 mos)

EMIRAT AG

Marketingmanager (2 yrs 7 mos)

Education

Bachelor of Arts - BA at FOM University of Applied Sciences for Economics and Management

Abitur at Sophie-Scholl-Gymnasium

Medina Valentic

Business Development Executive

Switzerland8 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in B2B marketing and customer success.
Proven track record in managing international projects.
Strong focus on data-driven marketing strategies.

Stackforce AI infers this person is a B2B Marketing Leader with expertise in Customer Success and Project Management.

Contact

Skills

Core Skills

B2b MarketingMarketing StrategyDemand GenerationSales EnablementCustomer Experience ManagementProject ManagementCustomer Success ManagementContent MarketingMarketing CoordinationCampaign Implementation

Other Skills

B2B-MarketingstrategieCampaign ManagementAccount-Based MarketingLead Generationcustomer journey optimizationKPI MonitoringAccount ManagementStrategieInside SalesMarketingkoordinationKampagnenumsetzungEventmanagementPR CoordinationFunktionsübergreifende KoordinationPerformance-Analyse

About

Experience

Swissnet group

3 roles

Global Marketing Manager DACH | swissnet ag

Promoted

May 2024 – Present · 1 yr 11 mos

Lead the development and execution of the group-wide marketing strategy across five subsidiaries in Europe, ensuring consistent positioning, scalable growth initiatives, and measurable commercial impact.
In this role, I combine strategic leadership with hands-on execution across marketing, sales enablement, and cross-functional coordination.
Core responsibilities and impact:
Develop and implement the overarching marketing strategy aligned with commercial and revenue objectives
Coordinate and align marketing activities across multiple subsidiaries (swissnet AG, Frederix Hotspot, Social Wave, T2, KADSOFT)
Establish and scale B2B demand generation and always-on lead campaigns across LinkedIn, Google, CRM and offline channels
Design and optimize full-funnel initiatives (awareness to SQL) including structured lead nurturing and campaign performance tracking
Manage and Introduced Account-Based Marketing initiatives (whitepapers, case studies, targeted outreach) generating €15M+ pipeline potential
Ensure strong marketing-to-sales alignment to improve lead quality, pipeline progression and revenue contribution
Lead and develop a the marketing team and manage a six-figure group marketing budget with clear ROI focus
Oversee campaign execution in collaboration with external performance, media, and creative agencies
Support structured sales enablement (presentations, one-pagers, case studies, pipeline support, upsell & cross-sell initiatives)
Monitor KPIs, campaign performance and market trends; report directly to senior management
Maintain and optimize DACH website and platform content, including localization of international communication
Support PR, trade fairs, investor communication, and internal communication initiatives
This role bridges strategic marketing leadership, performance-driven growth, sales enablement, and international project coordination within a fast-scaling B2B technology environment.

B2B-MarketingB2B-MarketingstrategieB2B MarketingMarketing Strategy

Customer Experience Manager | beaconsmind AG

Jan 2023 – Jun 2024 · 1 yr 5 mos

Responsible for ensuring a seamless end-to-end customer journey across international retail clients.
Led structured onboarding and rollout projects across EMEA & APAC
Supported sales in complex acquisition processes with tailored case studies and presentations
Managed cross-functional coordination between product, sales, IT and support
Identified upsell and cross-sell opportunities through KPI-driven customer monitoring
Improved internal processes to enhance retention and long-term customer value

Customer-Experience-Managementcustomer journey optimizationCustomer Experience ManagementProject Management

Client Success Manager | beaconsmind AG

Nov 2021 – Jun 2024 · 2 yrs 7 mos

Managed global client projects in location-based marketing from implementation to success tracking
Coordinated international rollouts across multiple retail locations
Acted as primary point of contact between clients, sales and product teams
Ensured client retention through structured adoption processes
Supported product optimization through customer feedback insights

customer success managementAccount ManagementCustomer Success ManagementProject Management

Idg germany

3 roles

Project Manager

Jul 2020 – Nov 2021 · 1 yr 4 mos

Managed large-scale digital B2B marketing projects for international technology clients, ensuring structured execution, performance tracking, and client satisfaction.
Key responsibilities:
Led end-to-end execution of digital marketing campaigns for global tech brands (e.g., Nvidia, Dell, HP, IBM)
Acted as primary interface between clients, sales teams, creative departments and external service providers
Managed campaign budgets up to CHF 500,000, ensuring cost control and performance transparency
Oversaw performance tracking and KPI reporting (Google Analytics, Domo, Ad Manager)
Coordinated cross-functional teams across content, campaign management, sales and analytics
Ensured on-time delivery, quality assurance and measurable campaign outcomes

Project ManagementB2B-MarketingB2B Marketing

Trainee Projekt Management Content Marketing

Dec 2019 – Jul 2020 · 7 mos

Developed and implemented creative B2B content marketing initiatives for technology clients
Independently managed multimedia projects from concept to performance evaluation
Conducted cost planning and budget monitoring
Coordinated internal departments and external partners to ensure smooth project delivery
Analyzed campaign performance and derived optimization measures

StrategieAccount-ManagementContent MarketingProject Management

Sales Trainee

Jul 2019 – Dec 2019 · 5 mos

Supported inside sales and account management processes
Contributed to strategy development and client acquisition initiatives

StrategieInside Sales

Emirat ag

Marketingmanager

May 2017 – Dec 2019 · 2 yrs 7 mos · München

Started my career in an international full-service agency environment specializing in promotion risk coverage and marketing protection solutions.
In this role, I gained hands-on experience in strategic and operational marketing execution within a fast-paced, international setting.
Key responsibilities and achievements:
Managed and maintained the corporate websites and digital presence
Planned and implemented marketing initiatives across online and offline channels
Coordinated national and international PR agencies and external service providers
Organized and executed trade fair appearances (national & international), including on-site management
Led sponsorship activities and supported executive-level initiatives
Managed social media activities and marketing materials production
Maintained CRM and marketing databases
Independently handled projects under high workload and tight deadlines
Throughout my time at EMIRAT, I consistently delivered high-quality results, demonstrated strong organizational capabilities, and successfully managed projects in a structured and solution-oriented manner.