Apr 2018 – Jul 2022 · 4 yrs 3 mos · Mumbai Metropolitan Region

• Key Result Areas:
• Revenue Leadership - Develop programs, initiatives, and policies designed to increase memberships for the club.
• Membership Team Leadership - Develop and execute strategic sales and marketing plans to maximize club membership for UNHWI segment.
• Primary Membership product custodian - manage legal documentation, SOPs, Processes, and delivery.
• Technology Leadership – Creating one of its kind Online Application Portal and customized CRM for Club Memberships.
• Financial Management - Oversee the budget and all financial aspects of Memberships.
• People Management.
• Reporting.
• Membership Development
• Manage a team of Relationship Managers to create a high-quality experience for all the Members and Potential Members across all Life Cycle stages of the membership journey.
• Exceeding all Membership related indexes: No. of meetings, Referral generation, induction, and event attendance.
• Membership team mentoring and training
• Brand Management
• Analyzing brand positioning and consumer insights.
• Translating brand elements into plans and go-to-market strategies
• Managing branding agency to create and maintain Membership collateral.
• Create and maintain comprehensive Member communications, coordinate potential member activities and programs.
• Represent the Club in its relationships with numerous external constituencies.
• Product Management:
• Develop Membership policies and procedures including S.O. P’s and training tools.
• Participate in the process to create Membership structure and Membership documents, including Membership Plans, Rules and Regulations, Applications, and all other necessary documents.
• Developing product pricing and positioning strategies for new products as may be needed based on market feedback.
• Membership Team Systems:
• Delivered Membership CRM and online Application Portal.
• Finalizing CRM platform structure and ensuring it works seamlessly across each arm of the organisation in consultation with CTO.

Jan 2016 – Jun 2017 · 1 yr 5 mos · Mumbai Area, India

• Key Result Areas:
• Establishing Brand - Establishing the Campden Brand in India’s Large Family Business Owners and their advising community. Creating a peer to peer networking community for the Family Business Principals and their Next Generation.
• Strategic Business Unit / Operations Management - accountable for the overall performance of CFC. This includes AOP planning to promote revenue, profitability and growth in India. Membership Development Management, Development and execution of conferences, workshops and roundtables.
• Sales and Marketing Leadership - Development of a community of significant wealth holders (UHNWI), Family business Owners, Family Office leaders through various channels. Sponsorship sales to financial services and advisory community.
• Key Achievements:
• Top Family Business Principals Network expansion across country.
• Successful Family Business Knowledge Sharing Events conducted nationally.
• Generation of Membership and Sponsorship revenue.

Jul 2013 – Dec 2015 · 2 yrs 5 mos · Mumbai Metropolitan Region

• Key Result Areas:
• Strategic Business Unit / Operations Management - accountable for the overall performance of 15 Business Centres. This includes managing profitability of the centres (P&L management); Maintaining Product Standards, Managing Operations and Delivery of world class Customer Service.
• Sales and Marketing Leadership – Strategic Business Planning, Lead generation, BTL Marketing, Sales Conversion, Customer Retention and Sales Team Development.
• New Business Centres Expansion – Identify opportunities, Competition analysis, Profitability projections.
• Key Achievements:
• Asia Pacific Area Director Award of the Quarter.
• Increased profitability of Pune region by 175% in first 12 months of leadership.
• Increased turnover of Pune region by 31% in first 12 months of leadership.
• Increased profitability of South Mumbai region by 20% in first 12 months of leadership.
• Increased turnover of South Mumbai region by 125% in first 12 months of leadership.

Jun 2006 – Mar 2010 · 3 yrs 9 mos · Mumbai Metropolitan Region

• Strategic Business Unit / Operations Management
• o Formulation and Implementation of Annual Operating Plan.
• o Financial Management – Managing Costs and Expenditure.
• o Manage stakeholder partnerships with airlines, State / Territory Tourism Commissions, Travel agents and Australian Government bodies such as High Commission, Consulate, Australian Trade Commission and Department of Immigration.
• Marketing and Public Relations Leadership
• o Implementation of National Consumer and Trade Media Campaigns.
• o Crisis Management - Managed the Aussie student issue from tourism impact perspective.
• o BTL and ATL Marketing Activities (For travel trade and consumer)
• o PR agency and media buy agency management.
• o Market study and consumer pattern behaviour analysis.
• o Event Management: Managed all Supplier Buyer events in India and internationally.
• Key Achievements:
• Launched Tourism Australia’s office in India.
• Grew travel agent distribution network by 46%
• Short term arrivals to Australia grew by 93%
• Trade participation in Visa scheme grew by 28%
• Launched Australian MICE products for Travel Agents and Corporate clients.

May 2005 – May 2006 · 1 yr · Mumbai Metropolitan Region

• Strategic Sales Manager – Large Market Acquisition
• Key Result Areas:
• Sales & Business Development
• o Lead Generation and Pipeline Management - Built and managed an effective pipeline by Identifying new opportunities and increasing penetration within existing customer base in Mumbai.
• o Key Account Management, CXO Relationship Building
• o Liaison with support groups within Amex to facilitate smooth implementation, issue resolutions and customer satisfaction.
• Key Achievements:
• Grew the pipeline by 29%.
• Acquired accounts like ACC / Holcim, Sun Pharmaceuticals, ICICI Prudential and identified partners like BPCL, HPCL with potential of billing above 10 million USD in a year.

Oct 2003 – Apr 2005 · 1 yr 6 mos · Mumbai Metropolitan Region

• Key Result Areas:
• B2B Sales and Marketing
• o Marketing and Sales reporting.
• o Development of distribution network through Aussie Specialist Program and act as the key day to day point of contact for the Indian Travel Industry.
• o Product training seminars.
• o Australian product development for FIT and GIT.
• o Conducting Familiarization trips and Workshops in Australia for Indian Agents.
• o Office operations.
• Key Achievements:
• Increased travel agent network by 23 %.
• Introduced Visa scheme for trade in conjunction with Department of Immigration, now heralded as a case study of successful NTO/ immigration/Agent scheme by most NTOs.

May 2002 – Sep 2003 · 1 yr 4 mos · Mumbai Area, India

• Key Result Areas:
• Operations Management
• o Launching and Managing Telemarketing centres.
• o Management audit and quality assurance for telemarketing programmes for Taj Hotels, Leela Hotels & Resorts and Renaissance Mumbai Hotel & Convention Centre.
• o SOP Development.

May 2001 – Apr 2002 · 11 mos · Mumbai Metropolitan Region

• Key Result Areas:
• Sales & Business Development
• o Western Region Business Development Planning and Implementation
• o Sales Team Mentoring and Training
• o Key Account Management, Lead generation, CXO Relationship Building
• Operations Management
• o Establishing western region office.

Aug 1998 – Apr 2001 · 2 yrs 8 mos · Mumbai Metropolitan Region

• Key Result Areas:
• Sales - Direct Sales to Corporate and Travel Agents. Prelaunch Sales of The Leela Palace Goa.
• Marketing - Marketing partnerships, Loyalty programs, MIS, database management, assisting the DSM with Annual Operating Plan for Leela Kempinski, Mumbai.