Laura Colón — CEO

With over a decade of experience in cloud communications, I’m a results-driven, people-first sales and alliances leader, currently serving as Vice President of Alliances at Vonage. My mission is simple: make life and business better for our customers and partners, while helping my team win consistently and with purpose. I specialize in transforming underperforming teams into high-performing powerhouses through structure, trust, and a relentless growth mindset. My leadership spans Mid-Market and Enterprise sales across the West, and now extends into strategic alliances, where I’m focused on scaling unified communications and contact center solutions through powerful partnerships, especially within the Salesforce ecosystem. Whether aligning go-to-market teams or launching new co-sell motions, my goal is to drive measurable outcomes for customers and partners alike. From healthcare to high-tech and financial services, I lead with rigor and creativity to deliver tailored solutions that help organizations grow, evolve, and thrive. I’ve been repeatedly tapped to navigate complexity, whether restructuring teams, shifting territories, or launching net-new initiatives, because I lead with strategy, heart, and the belief that culture drives performance. Beyond the boardroom, I’m the host of Open to Work: Beyond the Label, a podcast designed to elevate professionals navigating career transitions. I created it to spotlight the human behind the title and empower others to tell their story with confidence and authenticity. I’m also a proud #GirlsClub mentor, public speaker, and advocate for women in sales and leadership. I believe in creating opportunity, lifting others as we rise, and leading with integrity. Whether I’m building partnerships, growing teams, speaking on stage, or working in the garden, I show up fully with grit, empathy, and the mindset that anything is possible. Let’s connect if you’re passionate about sales leadership, partnership strategy, mentorship, or turning change into opportunity.

Stackforce AI infers this person is a SaaS sales leader with a focus on cloud communications and strategic partnerships.

Location: San Diego, California, United States

Experience: 13 yrs 11 mos

Skills

Sales Processes
Lead Qualification
Mentoring

Career Highlights

Transforming underperforming teams into high-performing powerhouses
Advocate for women in sales and leadership
Host of a podcast empowering career transitions

Work Experience

Vonage

Vice President of Alliances, North America (9 mos)

Regional Vice President, Mid-Market and Enterprise, Western United States (1 yr 8 mos)

Regional Vice President, Mid-Market, Western United States (2 yrs 2 mos)

Area Vice President, Southwest Region, United States (1 yr 8 mos)

Regional Channel Manager, New York and New Jersey (9 mos)

Regional Director, New York and New Jersey (3 yrs 3 mos)

Senior Cloud Solutions Sales Specialist, New York City (2 mos)

Open to Work: Beyond the Label

Founder and Host (11 mos)

#GirlsClub

Mentor (3 yrs 11 mos)

iCore Networks (now Vonage)

Account Executive (9 mos)

GEO EVENTS

Production Assistant (7 mos)

Do North Magazine

Marketing Director (8 mos)

Plattsburgh State Men's Hockey Team

Marketing Intern (5 mos)

Tommy Hilfiger

Fashion PR Intern (2 mos)

Cardinal Public Relations

Secretary (9 mos)

Public Relations Student Society of America

President (2 yrs 3 mos)

Education

Bachelor of Arts at State University of New York at Plattsburgh

Laura Colón

CEO

San Diego, California, United States13 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Transforming underperforming teams into high-performing powerhouses
Advocate for women in sales and leadership
Host of a podcast empowering career transitions

Stackforce AI infers this person is a SaaS sales leader with a focus on cloud communications and strategic partnerships.

Contact

Skills

Core Skills

Sales ProcessesLead QualificationMentoring

Other Skills

Contact Center as a Service (CCaaS)PresentationsUCaaSLeadershipCustomer ServiceBusiness StrategyStrategic PlanningManagementSocial NetworkingSocial MediaPress ReleasesPublic Speaking

About

Experience

Vonage

7 roles

Vice President of Alliances, North America

Promoted

Jun 2025 – Present · 9 mos

Regional Vice President, Mid-Market and Enterprise, Western United States

Oct 2023 – Jun 2025 · 1 yr 8 mos

Sales Processes

Regional Vice President, Mid-Market, Western United States

Aug 2021 – Oct 2023 · 2 yrs 2 mos

Sales ProcessesLead QualificationContact Center as a Service (CCaaS)Presentations

Area Vice President, Southwest Region, United States

Promoted

Dec 2019 – Aug 2021 · 1 yr 8 mos

Sales ProcessesLead QualificationContact Center as a Service (CCaaS)UCaaSPresentations

Regional Channel Manager, New York and New Jersey

Mar 2019 – Dec 2019 · 9 mos

Liaise between partners, customers and cross-functional internal teams to ensure timely and successful delivery of Vonage solutions according to customer need.
Drive and manage successful sales / channel marketing campaigns and events.
Set up and deliver product and/or service presentations and other actions to increase sales effectiveness.
Cross-sell and up-sell based on understanding of customer and business need.
Develop new channels beyond their immediate goals and open opportunities for Vonage and the VoIP space overall.
Assist with and facilitate closing opportunities, sales training, field sales support and post-sale customer follow-up.
Drive activity to enlist new agent partners for Vonage (i.e. value-added resellers, MSPs, telco agents) through cold calling, networking, referrals and telemarketing.
Own the indirect sales process from beginning of relationship through install.
Assist current partners with revenue generating activities, including webinars, conference calls and lunch-and-learns.
Handle move, add, change and disconnect service requests; address issues escalated from fellow team members.
Apply established metrics and dashboards to report on the effectiveness of channel marketing / sales executions, new product introductions and performance.
Develop progress and communications project status reports for management.
Track daily activity and monthly results, meeting assigned minimum sales quotas.
Provide support/coaching to direct sales team.

Lead QualificationContact Center as a Service (CCaaS)UCaaSPresentations

Regional Director, New York and New Jersey

Promoted

Dec 2015 – Mar 2019 · 3 yrs 3 mos

Manage and develop sales team.
Recruit, train/develop and coach account executives.
Prepare /run daily meetings to develop sales team product and sales skills.
Identify goals, objectives and strategies to improve short and long-term sales.
Formulate policies, procedures, and processes to achieve monthly, quarterly and yearly goals.
Establish and monitor performance metrics.
Conduct weekly and monthly one on one meetings to review employee performance.
Provide executive management with timely information regarding sales performance, key issues, and trends.
Bridge the gap between sales and other departments for the overall success of the organization.

Sales ProcessesLead QualificationContact Center as a Service (CCaaS)UCaaSPresentations

Senior Cloud Solutions Sales Specialist, New York City

Oct 2015 – Dec 2015 · 2 mos

Sourced and set qualified business opportunities.
Developed a geographic territory in New York City.
Prepared and presented formal proposals to C-level executives within SMB and mid-market organizations.
Managed all steps of the sales process and overcame objections.
Provided accurate sales forecasts to management weekly.
Closed new business to attain quota month over month.

Sales ProcessesLead QualificationUCaaSPresentations

Open to work: beyond the label

Founder and Host

Apr 2025 – Present · 11 mos

A podcast dedicated to showcasing top talent in transition. Open to Work: Beyond the Label is a platform where accomplished professionals can own their story, showcase their expertise, and step confidently into their next opportunity.

#girlsclub

Mentor

Apr 2022 – Present · 3 yrs 11 mos

2024 Mentor of the Year | 2024 Top ERG Leader | 2022 Rise Up National Conference Speaker | 2022 Mentor of the Year Nominee
Proud to be recognized as a 2024 Mentor of the Year and Top ERG Leader, dedicated to fostering inclusion, mentorship, and leadership in sales. As an advocate for women in sales and a champion for workplace diversity, I’m committed to empowering others to grow, lead, and break barriers.
At #GirlsClub, we believe in community, education, and the power of role models—embracing authenticity, imperfection, and hard work to create real change. Whether you're looking for mentorship, leadership development, or a network of incredible women supporting each other, I’d love to share more about how this program is shaping the future of sales.

MentoringPresentations

Icore networks (now vonage)

Account Executive

Jan 2015 – Oct 2015 · 9 mos · Greater New York City Area

iCore Networks was acquired by Vonage

Geo events

Production Assistant

Jun 2014 – Jan 2015 · 7 mos · Westbury, Long Island

Researched vendors, venues, entertainment, talent and other services.
Provided administrative support on proposals.
Kept track of all event materials required on site and coordinated delivery of materials to event site.

Sales ProcessesLead QualificationUCaaSPresentations

Do north magazine

Marketing Director

Sep 2013 – May 2014 · 8 mos · Plattsburgh, NY

Lead team in raising awareness and selling advertisements for the student-produced, official in-flight magazines of Penair Airlines with a circulation of over 10,000.
Sold over $5,000 worth of advertisements for the Winter/Spring and Summer/Fall issues.

Plattsburgh state men's hockey team

Marketing Intern

Sep 2013 – Feb 2014 · 5 mos · Plattsburgh, NY

Created and ran the official twitter page for the team to interact with fans.
Raised awareness of the team's community support and charitable work.
Promoted game days.

Tommy hilfiger

Fashion PR Intern

Jun 2013 – Aug 2013 · 2 mos · Greater New York City Area

Showroom and sample closet maintenance.
Returned and signed out samples via Fashion GPS.
Scanned magazines and newspapers for editorial credits.

Cardinal public relations

Secretary

Aug 2012 – May 2013 · 9 mos · SUNY Plattsburgh

Promoted the Imaginarium Children's Museum through traditional and social media campaigns.
Conducted survey research in the community regarding knowledge of children's museums and the desire for one.
Developed a business proposal to present to local organizations to gain support for the museum.
Gained media by creating a media kit with a letter of intent, backgrounder, fact sheets and contact information to provide at the campaign launch press conference.

Public relations student society of america

President

Mar 2012 – Jun 2014 · 2 yrs 3 mos · SUNY Plattsburgh

Publicly interviewed keynote speaker, alumna Kerry Diamond, Vice President of Public Relations at Coach, for 2012 PRSA day.
Motivated executive board and members through enthusiastic attitude toward PRSSA.
Directed overall Chapter operations.
Attended 2012/2013 National Conference in San Francisco, CA and Philadelphia, PA.
Attended 2012/2013 PRSA Northeast District Conference in Troy, NY and Syracuse NY.
Attended 2012 Advertising Women of New York Conference in NYC.
Attended 2013 Leadership Rally in Scottsdale, AZ.