Navendu Mehta

Digital Marketing Specialist

Gurugram, Haryana, India4 yrs 4 mos experience

Most Likely To Switch

Key Highlights

3+ years in CRM & Marketing Operations
Expert in Salesforce Marketing Cloud and automation
Proven track record in campaign optimization

Stackforce AI infers this person is a MarTech specialist with strong CRM and marketing automation expertise.

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Skills

Core Skills

Salesforce Marketing CloudMarketing AutomationEmail Marketing

Other Skills

MySQLClient RelationsCommunicationLanding PagesMarketing Campaign ManagementHTMLEmail Marketing SoftwareMass Email MarketingMarketing StrategyEmail StrategyData ManagementSQL DevelopmentResearchAnalytical SkillsHuman Resources (HR)

About

CRM & Marketing Operations professional with 3+ years of experience owning end-to-end campaign execution, lifecycle automation, and CRM process optimisation. Currently working extensively on Salesforce Marketing Cloud, handling lifecycle, promotional, and transactional campaigns with a strong focus on QA reliability, automation, and scalable CRM operations. Experienced in building and managing automated journeys using Journey Builder and Automation Studio, developing responsive HTML email templates, and translating business requirements into repeatable, low-error CRM workflows. Have supported global marketing teams across multiple industries, ensuring on-time delivery, clean execution, and continuous optimisation based on campaign performance metrics such as open rates, CTR, conversions, and deliverability. Core strengths: • CRM & Marketing Operations • Salesforce Marketing Cloud (Primary) • Lifecycle & Journey Automation • Campaign QA & Process Optimisation • HTML Email Development • Stakeholder & Cross-team Coordination Open to CRM / Marketing Operations / Automation-focused roles where ownership, process thinking, and execution quality matter.

Experience

Uplers

SFMC - Campaign Management Executive

Oct 2023 – Present · 2 yrs 5 mos · Ahmedabad, Gujarat, India · Remote

As a Salesforce Marketing Cloud (SFMC) Campaign Management Executive, I manage end-to-end email marketing operations with a strong focus on data accuracy, customer engagement, and platform efficiency.
Bug Investigation & Client Communication:
I proactively investigate and troubleshoot issues across journeys, automations, emails, and CloudPages, ensuring timely resolution and clear communication with clients. I work closely with stakeholders to align technical solutions with campaign objectives.
Email Design & Personalization:
I design responsive, mobile-optimized emails using HTML and SFMC content blocks. By implementing AMPscript across email campaigns and CloudPages, I enable dynamic content delivery tailored to each recipient, enhancing personalization and engagement.
Data Management & SQL Development:
I write and maintain complex SQL queries to extract, filter, and manipulate data from relational databases. This supports targeted segmentation, accurate personalization, and efficient reporting across marketing initiatives.
Collaboration & Campaign Optimization:
I collaborate with cross-functional teams to plan, execute, and optimize multichannel campaigns. I continuously explore SFMC capabilities to improve automation, personalization, and campaign performance.

Salesforce Marketing CloudMySQLClient RelationsCommunicationLanding PagesEmail Marketing+7

Mavlers

SFMC - Campaign Management Executive

Oct 2023 – Present · 2 yrs 5 mos · Ahmedabad, Gujarat, India · Remote

Manya - the princeton review

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Feb 2023 – Oct 2023 · 8 mos · Delhi, India

Senior Executive- Education Loans

Oct 2022 – May 2023 · 7 mos · Delhi, India

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Sep 2021 – Aug 2022 · 11 mos · Mumbai, Maharashtra, India

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Intern

Jul 2019 – Aug 2019 · 1 mo · Mauritius

Amkette

Intern

Apr 2019 – Jun 2019 · 2 mos · Udaipur Area, India

My experience as an intern covered a wide variety of different areas within Human Resource but my primary responsibilities were focused on recruitment and sourcing specifically. There were so many positive takeaways from my internship, i was able to further hone my communication and critical thinking skills and it left me walking away with a clear sense of how to act and react in business environment effectively.

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Intern

Dec 2018 – Feb 2019 · 2 mos · Pune Area, India

My experience as an intern covered a wide variety of different areas within Human Resource but my primary responsibilities were focused on HR Files and Data Mangement specifically. There were so many positive takeaways from my internship, i was able to further hone my communication and critical thinking skills and it left me walking away with a clear sense of how to act and react in business environment effectively.