Sara Hanegby

Business Development Manager

Toronto, Ontario, Canada6 yrs 1 mo experience

Key Highlights

Drove millions in pipeline through structured outbound systems.
Achieved a 50% conversation-to-meeting rate coaching SDRs.
Pioneered AI tools to enhance outbound engagement.

Stackforce AI infers this person is a SaaS Business Development Leader with expertise in outbound sales systems.

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Skills

Other Skills

Business DevelopmentSales ManagementAccount ManagementCustomer RetentionSalesforceMicrosoft ExcelTeam ManagementLeadershipCoachingInterviewing

About

Your best SDR is only as good as your weakest system. SDRs don’t fail because they lack talent. They fail because they lack structure, clarity, and leadership. I help fix that. I broke into tech from nursing. Built outbound motions from scratch. Drove millions in pipeline, coached SDRs with a 50% conversation-to-meeting rate. None of that came from hustle alone; it came from building systems. So my work now focuses on becoming the James Clear of Outbound ;) breaking down the habits, operating rhythms, frameworks, and KPIs that build a quality pipeline and help SDRs actually win. What I teach SDRs: • How to get hired • How to ramp faster • How to thrive in the SDR role • SDR mindset & confidence • Cold calling & messaging • How to get promoted and move up What I teach SDR leaders: • How to build higher-output SDR orgs • How to coach SDRs effectively • How to replace vanity metrics with real KPIs • How to build systems & operating rhythms that drive predictable revenue I’m also collaborating with GTM brands on content partnerships, while raising two young kids and sharing the behind-the-scenes of how to grow a career and a family without burning out.

Experience

Common room

2 roles

Head of Business Development

Promoted

Jan 2026 – Present · 2 mos

Business Development, Team Manager

Sep 2025 – Dec 2025 · 3 mos

First Ramping Q (Sept - Oct):
Best pipeline quarter ever
Best revenue quarter ever
50% of our SDR-sourced opps came in October

Torch

Head of Business Development

Mar 2025 – Sep 2025 · 6 mos

Build out the first outbound motion for Torch - built out playbook, script, SDR hiring & onboarding process, cross-functional outbound alignment, onboarded signal based outbound technology
Team hit 120% of monthly quota first month post-ramp

Growthspace

Business Development Team Manager (Founding)

Jan 2023 – Mar 2025 · 2 yrs 2 mos · Toronto, Ontario, Canada

Scaled outbound pipeline from scratch – Grew outbound pipeline from 0 to $1.4M in the first year through building infastructure, team and playbooks from scratch
3x revenue from SDR team YoY– Increased SDR-sourced closed/won revenue from 300k to 1M
Overhauled outreach strategy – Shifted from volume-based to trigger- and activity-based outbound; led cross-functional alignment, software implementation, and playbook creation.
Pioneered AI in outbound – Integrated AI tools to personalize emails, videos, and voice notes—boosting engagement and reply rates.
Cut onboarding time by 3 weeks – Redesigned training materials and session flow, accelerating new hire ramp time and bookings.
Set individual pipeline record – Personally sourced $400,000 in one quarter, the highest across a five-person team.

Buildots

2 roles

Senior Business Development Lead

Promoted

Mar 2022 – Jan 2023 · 10 mos · Toronto, Ontario, Canada

Supported building the SDR infrastructure from scratch – Created Buildots’ first sales development playbook and onboarding program to support long-term scale.
Sourced $600,000 in pipeline in first year post-ramp
Fastest ramp on record – Booked first qualified demo in just one week, setting a team benchmark for new hires.

Business Development Representative

Jun 2021 – Feb 2022 · 8 mos · Toronto, Ontario, Canada

Dariohealth

2 roles

Sales Team Leader (B2C) - North America

Promoted

Mar 2018 – Jun 2021 · 3 yrs 3 mos

Doubled annual growth – Identified and activated new lead sources in collaboration with marketing, driving major unit sales growth.
Led high-performing field team – Managed daily execution and performance of 10 field reps, consistently hitting team targets.
Scaled team with strategic hiring – Recruited, interviewed, and trained reps to support rapid expansion and sales consistency.