Boris Gomes — CEO
I lead the Design Center of Excellence at Dr. Reddy’s Laboratories called Studio 5B. My work is focused on helping teams think through complex problems and translate intent into experiences that are clear, usable, and grounded in real human needs. In healthcare especially, I believe how something is designed can quietly shape trust, behaviour, and outcomes. My background is not a straight line. I studied literature and psychology before finding my way into design and digital work, and that mix still influences how I approach problems. I tend to observe first, ask questions, and spend time understanding context before moving to solutions. Earlier in my career, I worked with design firms like DY Works and FITCH, where I helped build digital practices, worked closely with clients, and led teams on projects across brands such as Decathlon, Wendy’s, Pantaloons, and Dr. Reddy’s. These experiences taught me as much about people and organisations as they did about design. I am interested in work that is thoughtful, practical, and honest. I care about craft, but I care more about whether something is useful and whether it makes the right thing easier to do. Over time, I’ve come to value judgement, empathy, and consistency far more than novelty or polish.
Stackforce AI infers this person is a Healthcare and Food & Beverage design expert with strong digital strategy capabilities.
Location: Hyderabad, Telangana, India
Experience: 13 yrs 4 mos
Skills
- Experience Design
- Design Leadership
- Consumer Insights
- Design Thinking
- Market Strategy
- Digital Strategy
- User Experience
- Branding
Career Highlights
- Led design initiatives impacting patient experiences at Dr. Reddy's.
- Developed successful market strategies for major food brands.
- Established digital practices in leading design firms.
Work Experience
Dr. Reddy's Laboratories
Head of Studio 5B and Corporate Communication (1 yr 2 mos)
Experience Design Lead (1 yr 6 mos)
Principal, Digital Design CoE (1 yr 1 mo)
UX | UI lead (2 yrs 11 mos)
ATLAS SkillTech University
Member: Board Of Studies (2 yrs 5 mos)
Company Culture consultant- Boris Gomes
Consumer Insights Specialist (8 mos)
FITCH
Digital Director (8 mos)
DY Works
Head Of Digital (1 yr 6 mos)
MullenLowe Lintas Group
Senior designer digital activation (10 mos)
VML
Senior Designer (1 yr 1 mo)
DREAM:IN
Project Lead (11 mos)
DMA Yellow Works
Designer (1 yr)
Bennett Coleman and Co. Ltd. (Times Group)
Journalist (6 mos)
DNA Entertainment Networks Private Limited
Journalist (8 mos)
Education
Advanced diploma at Srishti school of art design and technology
bachelors degree at St. Xavier's College
Diploma in journalism at St. Xavier's college Ahmedabad
Commerce at Rosary high school
certification at Google Mobile Academy
