Katie Faulkner โ CEO
๐ Top 50 CX Leaders Globally 2025 - CX50, CXM Academy ๐ #1 Fastest Growing Woman in CRO, Experimentation and Growth on LinkedIn 2025 - Convert.com ๐ฅ UpSpeak 'Experienced Contributor' Competition Winner 2025 - Women in Experimentation ๐ Optimisation Strategist at FORJ Digital & โ๐ผ Experimentation Elite Substack Editor When a business isn't achieving its digital potential, it can feel like something isn't quite right, but the exact problem is hard to pinpoint. My career journey began with 9 years immersed in ecology and scientific research, where I earned a First-Class degree and meticulously observed complex natural ecosystems. This experience taught me how to identify core factors influencing growth and health, a foundational skill I now bring to digital strategy. Since then, I've applied that same observational rigour and systemic thinking to 5+ years in marketing and Conversion Rate Optimisation (CRO). I focus on understanding your audience and website in depth, pinpointing critical areas for improvement, and implementing strategies that deliver efficient, ethical, and sustainable growth. My aim is to cut through the noise and provide clear, actionable paths to better performance. I turn complex data into actionable insights that drive meaningful business growth. My personalised approach ensures every strategy is precisely tailored to your unique digital ecosystem, focusing on: ๐ฑ Precision Analytics: Deep dives into your data to uncover true user behaviour and opportunities. ๐ฑ Intelligent Conversion Mapping: Visualising user pathways to enhance and optimise their overall journey for a more fulfilling experience. ๐ฑ Measurable Performance Uplift: Ensuring every initiative is tracked for tangible improvements. Ready to build a robust foundation for your digital growth and see measurable results? ๐ Connect with me here on LinkedIn to discuss your current challenges.
Stackforce AI infers this person is a Digital Marketing and CRO expert with a focus on user experience and data-driven strategies.
Location: Shrewsbury, England, United Kingdom
Experience: 10 yrs 10 mos
Career Highlights
- Top 50 CX Leaders Globally 2025
- Fastest Growing Woman in CRO on LinkedIn 2025
- Experienced Contributor Competition Winner 2025
Work Experience
FORJ Digital
Optimisation Strategist (7 mos)
Made With Intent
Customer Success Manager (4 mos)
Croud
CRO Account Manager (2 yrs 9 mos)
CRO Account Executive (11 mos)
Tree Tents International Ltd.
Marketing Coordinator (2 mos)
The Secret Campsite
Marketing Content Specialist (7 mos)
Bakerwell Ltd
Marketing Coordinator (2 yrs 2 mos)
Temple
Project Officer (2 yrs)
Royal Holloway, University of London
Research Assistant (2 yrs)
Undergraduate Teaching Assistant (2 yrs)
Education
Bachelor of Science - BSc(Hons) at University of Brighton
Level 3/4 Diploma in Foundation Studies (Art at City of Wolverhampton College
at Idsall School