Katie Faulkner

CEO

Shrewsbury, England, United Kingdom10 yrs 10 mos experience
Highly Stable

Key Highlights

  • Top 50 CX Leaders Globally 2025
  • Fastest Growing Woman in CRO on LinkedIn 2025
  • Experienced Contributor Competition Winner 2025
Stackforce AI infers this person is a Digital Marketing and CRO expert with a focus on user experience and data-driven strategies.

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Skills

Other Skills

Conversion OptimizationCustomer Journey MappingCommunicationCustomer Relationship Management (CRM)Problem SolvingOptimisingBusiness Process ImprovementDigital ConversionB2CUser ResearchOptimizelyAdobe TargetA/B TestingBusiness DevelopmentAnalytical Skills

About

๐Ÿ… Top 50 CX Leaders Globally 2025 - CX50, CXM Academy ๐Ÿ† #1 Fastest Growing Woman in CRO, Experimentation and Growth on LinkedIn 2025 - Convert.com ๐Ÿฅ‡ UpSpeak 'Experienced Contributor' Competition Winner 2025 - Women in Experimentation ๐Ÿ“ˆ Optimisation Strategist at FORJ Digital & โœ๐Ÿผ Experimentation Elite Substack Editor When a business isn't achieving its digital potential, it can feel like something isn't quite right, but the exact problem is hard to pinpoint. My career journey began with 9 years immersed in ecology and scientific research, where I earned a First-Class degree and meticulously observed complex natural ecosystems. This experience taught me how to identify core factors influencing growth and health, a foundational skill I now bring to digital strategy. Since then, I've applied that same observational rigour and systemic thinking to 5+ years in marketing and Conversion Rate Optimisation (CRO). I focus on understanding your audience and website in depth, pinpointing critical areas for improvement, and implementing strategies that deliver efficient, ethical, and sustainable growth. My aim is to cut through the noise and provide clear, actionable paths to better performance. I turn complex data into actionable insights that drive meaningful business growth. My personalised approach ensures every strategy is precisely tailored to your unique digital ecosystem, focusing on: ๐ŸŒฑ Precision Analytics: Deep dives into your data to uncover true user behaviour and opportunities. ๐ŸŒฑ Intelligent Conversion Mapping: Visualising user pathways to enhance and optimise their overall journey for a more fulfilling experience. ๐ŸŒฑ Measurable Performance Uplift: Ensuring every initiative is tracked for tangible improvements. Ready to build a robust foundation for your digital growth and see measurable results? ๐Ÿ‘‹ Connect with me here on LinkedIn to discuss your current challenges.

Experience

Forj digital

Optimisation Strategist

Aug 2025 โ€“ Present ยท 7 mos ยท United Kingdom ยท On-site

Made with intent

Customer Success Manager

Apr 2025 โ€“ Aug 2025 ยท 4 mos ยท United Kingdom

Croud

2 roles

CRO Account Manager

Promoted

Jul 2022 โ€“ Apr 2025 ยท 2 yrs 9 mos ยท Shrewsbury, England, United Kingdom

CRO Account Executive

Jul 2021 โ€“ Jun 2022 ยท 11 mos ยท Shrewsbury, England, United Kingdom

Tree tents international ltd.

Marketing Coordinator

Nov 2019 โ€“ Jan 2020 ยท 2 mos ยท Lewes, England, United Kingdom

The secret campsite

Marketing Content Specialist

Aug 2019 โ€“ Mar 2020 ยท 7 mos ยท Lewes, England, United Kingdom

Bakerwell ltd

Marketing Coordinator

May 2019 โ€“ Jul 2021 ยท 2 yrs 2 mos ยท Lewes, England, United Kingdom

Temple

Project Officer

May 2017 โ€“ May 2019 ยท 2 yrs ยท Lewes, England, United Kingdom

Royal holloway, university of london

2 roles

Research Assistant

May 2015 โ€“ May 2017 ยท 2 yrs ยท Egham, England, United Kingdom

Undergraduate Teaching Assistant

May 2015 โ€“ May 2017 ยท 2 yrs ยท Egham, England, United Kingdom

Education

University of Brighton

Bachelor of Science - BSc(Hons) โ€” Ecology

Jan 2010 โ€“ Jan 2013

City of Wolverhampton College

Level 3/4 Diploma in Foundation Studies (Art โ€” Design & Media)

Sep 2008 โ€“ Jul 2009

Idsall School

Jan 1998 โ€“ Jan 2003

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