Oct 2025 – Present · 5 mos

Jan 2025 – Sep 2025 · 8 mos · Gurugram, Haryana, India

• Strategizing, creating, and executing content and internal campaigns to strengthen workplace culture, employee engagement, and brand visibility.
• Supporting corporate communications, PR, internal comms, and employer branding initiatives across multiple channels.
• Managing and curating LinkedIn content (leadership posts, company updates, campaigns) to enhance brand presence.
• Assisting in website projects including wireframing, content creation, and design layout for a user-friendly, brand-aligned experience.
• Partnering with design teams to deliver visual assets (infographics, posters, mailers, videos, web elements) that align with brand strategy.
• Coordinating multimedia storytelling efforts including video scripting/editing and podcast recordings.
• Drafting and editing press releases, leadership messaging, and employer branding content for digital and offline platforms.
• Collaborating with cross-functional teams and external partners to ensure timely, high-quality communication deliverables.

Feb 2023 – Mar 2025 · 2 yrs 1 mo · Gurugram, Haryana, India

• Supported the development and rollout of internal communications programs such as newsletters, employee campaigns, and leadership updates.
• Contributed to PR & external communications efforts by drafting press releases, articles, and media pitches.
• Assisted in executing employer branding initiatives, including events, campaigns, and culture-driven projects to attract and retain talent.
• Developed social media content, blogs, and video scripts to strengthen brand storytelling and online presence.
• Recognized with the Top Rookie Award (2023) for quickly adapting and delivering high-quality communication support within the first few months.

May 2021 – Feb 2023 · 1 yr 9 mos

Aug 2019 – May 2021 · 1 yr 9 mos

• Website planning, development and execution
• Blogs for niche target audiences and for SEO purposes
• Industry expert articles for online media and offline media
• Press releases for internal & external circulation
• PR profiles and bio of the brands for media understanding
• Social media copies and post ideation
• Website content and newsletters
• Content & conceptualization for print & digital ads
• Content development & distribution event management, including standee designs, banner designs, PPTs
• Corporate video creation: Outlining video flow, Identifying the best shots, Preparing voiceover, Written speech for interviewees & interviewers
• Content development for brochures and flyers
• Planning social media activities for brand personality
• Written personalized messages on behalf of leadership
• Written for magazines, newspapers, blogs, news portals, websites, social media
• Written for varied industries, including Finance, Technology, Fashion, Ayurveda, Healthcare, Facility Management, Private Security, Food & Business.

Apr 2018 – Jul 2019 · 1 yr 3 mos

• Drafted and edited press releases, media statements, and feature articles to communicate brand updates and initiatives effectively.
• Developed thought leadership content, blogs, and editorial pieces to enhance brand credibility and visibility.
• Researched industry trends and created PR-focused content tailored to different media outlets and audiences.
• Collaborated with PR and marketing teams to ensure alignment of messaging across campaigns and platforms.
• Assisted in media outreach support by preparing content that positioned the brand positively in public forums.
• Maintained consistency in tone, style, and messaging while adapting content for different channels (print, digital, media).

Feb 2018 – Jul 2019 · 1 yr 5 mos

• Managed social media strategy and execution across platforms to grow brand visibility and audience engagement.
• Created and curated content calendars, campaigns, and daily posts, aligning messaging with organizational goals.
• Designed and published graphics, visuals, and interactive posts to increase reach and engagement.
• Monitored trends, analytics, and audience insights to optimize content performance and community engagement.
• Engaged with the online community through responses, campaigns, and conversations, strengthening the brand voice.
• Collaborated with content writers and designers to ensure cohesive storytelling across digital channels.

Nov 2016 – Mar 2018 · 1 yr 4 mos

• Blogs for niche target audiences and for SEO purposes
• Content for internal and external communication such as emailers
• Social media copies and post ideation
• Website content and newsletters
• Worked on Powtoon for creating promotional videos
• Familiar with Canva for designing basic social media posts
• Worked on MS PowerPoint, Google Slides, Excel, Word

Apr 2015 – Jan 2016 · 9 mos

• Researched and wrote articles on campus events, student initiatives, and social issues, ensuring engaging and reader-friendly storytelling.
• Created editorials, interviews, and feature stories, adapting tone and style for diverse audiences.
• Assisted in editing and proofreading submissions to maintain clarity, accuracy, and consistency.
• Collaborated with the editorial team to brainstorm story ideas and support coverage of college activities.
• Built a foundation in content creation, journalism, and digital publishing, sparking an interest in communications and branding.