Hilary Gwisdala, APR

CEO

New York City, New York, United States22 yrs 10 mos experience
Highly Stable

Key Highlights

  • 20+ years in global marketing leadership roles
  • Expert in brand strategy and corporate marketing
  • Proven track record in demand generation initiatives
Stackforce AI infers this person is a Marketing Leader with extensive experience in B2B marketing strategies and brand management.

Contact

Skills

Core Skills

Corporate MarketingBrand StrategyLeadership

Other Skills

Event ManagementMarketing StrategyInternational MarketingProject ManagementMarketing Budget ManagementDigital MarketingBudget ReconciliationCustomer MarketingReturn on Marketing Investment (ROMI)Crisis CommunicationsCreative DirectionIntegrated MarketingDirect MailInternal CommunicationsMarketing Communications

About

Senior marketing leader with a 20+ year progression from public relations and communications roles to global marketing leadership. Experience spans agency, Dow/Dow Corning, Honeywell and Solstice Advanced Materials, leading global teams, multimillion-dollar budgets, new product introductions, brand, events, crisis communications, and demand generation growth initiatives, including regulatory defense and enterprise-scale marketing operations across chemicals and technology. As a proud Central Michigan University graduate, I have a bachelor's degree in integrative public relations and French. Outside of work, I enjoy running, hiking, traveling and spending time with my family.

Experience

Solstice advanced materials

Senior Director, Corporate Marketing

Oct 2025Present · 6 mos · Morris Plains, NJ · Hybrid

  • At Solstice, I lead Corporate Marketing, including oversight of brand identity, digital/growth marketing, events and field/regional marketing.
Brand StrategyEvent ManagementMarketing StrategyCorporate MarketingInternational MarketingProject Management

Honeywell

7 roles

Chief Marketing Officer, Honeywell Energy and Sustainability Solutions

Promoted

May 2024Oct 2025 · 1 yr 5 mos

Brand StrategyMarketing Budget Management

Senior Director, Global Customer Marketing, Honeywell Advanced Materials

Promoted

May 2022May 2024 · 2 yrs

LeadershipBrand StrategyDigital MarketingMarketing Budget ManagementBudget ReconciliationCustomer Marketing+1

Director, Global Customer Marketing, Honeywell Process Solutions

Feb 2020May 2022 · 2 yrs 3 mos

Brand StrategyMarketing Budget ManagementBudget ReconciliationReturn on Marketing Investment (ROMI)

Global Customer Marketing Leader, Products

Dec 2018Feb 2020 · 1 yr 2 mos

Brand StrategyBudget ReconciliationReturn on Marketing Investment (ROMI)

Global Marketing Communications Leader, New Product Introductions

Aug 2017Dec 2018 · 1 yr 4 mos

Brand StrategyBudget ReconciliationReturn on Marketing Investment (ROMI)

Global Senior Program Manager, Marketing Communications

Aug 2016Aug 2017 · 1 yr

  • Program and project management of global marketing communication initiatives, including the development of integrated marketing communications strategy, executive stakeholder management and cross functional collaboration
  • Develop and execute global marketing communications strategy and plan for HPS’ Honeywell Connected Plant business unit, with a focus on Advanced Solutions
  • Work closely with LOB marketing director to identify major programs and initiatives; set marcom strategy and tactics to achieve goals in line with annual operating plan
  • Manage the marketing communications budget
  • Oversee work with agency partners and vendors, as well as interactions with internal Digital, Creative, Events and Public Relations teams
  • Lead direction and support for business unit’s presence at Honeywell Users Group, largest semi-annual customer event, including tradeshow setup, general session and technical presentations
Brand StrategyBudget Reconciliation

Global Product Marketing Communications Manager

Sep 2014Jul 2016 · 1 yr 10 mos

  • Managed communication strategies for product launches globally for HPS’ Advanced Solutions
  • Translated complex information into relevant and concise deliverables for the targeted audience
  • Worked with various internal and external stakeholders, as well as agency partners and vendors, to support the creation of appropriate launch material, including messaging platforms, sales collateral, public relations activities, social media support, product trial evaluations, videos, websites, advertisements, and other related tactics to effectively launch a new product to market
Brand StrategyBudget Reconciliation

Dow corning

3 roles

Social Media Community Manager / Digital Communications Lead

Promoted

Mar 2013Sep 2014 · 1 yr 6 mos

  • Managed strategic and day-to-day social media activities for Dow Corning and Hemlock Semiconductor's corporate accounts for Twitter, LinkedIn, Facebook, YouTube and Google+
  • Created and implemented plans specific to product launches, tradeshows and markets
  • Worked cross-functionally with Corporate Commuications, Community Relations, Marketing Communications, Human Relations, Sales and with external agencies to develop and implement content unique to each brand
  • Developed and worked to meet social media objectives, such as increasing engagement and community effectiveness
  • Researched, selected and integrated a monitoring, posting and engagement platform to aid in content sharing and reporting
  • Trained colleagues on best practices, how to select the appropriate platform based on audience and messaging
  • Advanced knowledge in social media platforms including Facebook, Google+, YouTube, Twitter, Instagram, Pinterest, WordPress
  • In six months, grew each channel's followers by more than 15 percent
Brand StrategyBudget Reconciliation

Marketing Communications Professional

Mar 2013Feb 2014 · 11 mos

  • Supported multiple market segments, including Packaging, Automotive, Industrial Maintenance and Assembly, Oil & Gas, Thermoplastics, as well as Human Resources, in a variety of communications activities such as tradeshows, product launches and strategic project planning
  • Developed and implemented strategic communications plans
  • Provided communications counsel and media relations expertise to commercial function
  • Managed projects within budget and on time using agency partners and vendors
  • Led script development, shot planning and production for multiple videos
Brand Strategy

Corporate Communications Specialist

Nov 2010Sep 2014 · 3 yrs 10 mos

  • Developed internal communications plans along with associated tactics to support employee engagement and change management, as well as executive and management communications
  • Wrote and distributed internal and external news releases, articles and other collateral
  • Supported external communications and brand reputation through media relations, community relations and social media
  • Served on crisis communications team
Brand Strategy

Hemlock semiconductor group

Corporate Communications and Public Affairs

Jun 2011Mar 2013 · 1 yr 9 mos · Hemlock, Michigan

  • Established a communications department at Hemlock Semiconductor Group
  • Responsible for internal and external communications, including executive communications, marketing communications, public affairs and social media for Hemlock Semiconductor
  • Provided communications counsel and media training to leadership
  • Served as a member of the crisis communications team and Hemlock Semiconductor site emergency management team
  • Wrote, edited and published internal and external news and promotional material
  • Redesigned and launched a new intranet portal; audited content
  • Monitored news and social media and recommended responses or inaction as appropriate
  • Liaison to Dow Corning Corporate Communications team
Brand Strategy

Vision mid michigan

Freelance Writer

Jan 2008Aug 2010 · 2 yrs 7 mos · Mt. Pleasant, Michigan

  • Recommended and selected subject matter based on personal or public interest
  • Conducted interviews with people either face-to-face, over the telephone or by email
  • Wrote articles on various local topics and events, including people features
  • Used literary skills to develop themes and stories
  • Met deadlines
  • Verified factual content of written work

Agp & associates, inc.

Account Executive and Public Relations Manager

Mar 2006Nov 2010 · 4 yrs 8 mos · Midland, Michigan

  • Supervised multiple clients’ projects by providing account management, creative assistance and writing direction
  • Managed printing for projects, handle billing and administer award entries for clients and the agency
  • Distributed news releases to local and global media for all clients and the agency
  • Provided media relations for clients, helping them obtain publicity and media coverage
  • Worked with various trade publications’ editors to schedule interviews for clients during tradeshows and conferences
  • Researched and created clients’ media schedules and maintain clients’ media impressions logs
  • Provided writing and/or proofreading services for a number of print and online collateral, including advertisements, articles, press releases, Web sites, technical papers, data and sales sheets, permission-based marking campaigns, direct mail, meeting minutes, project plans, and newsletters
Brand Strategy

Central michigan university

Public Relations Writer

Jan 2005Mar 2006 · 1 yr 2 mos · Mt. Pleasant, Michigan

  • Wrote press releases and articles
  • Interviewed sources
  • Handled media relations to obtain media coverage
  • Compiled a clip book and CMU In the News, an online reference of media mentions

The state bank

Teller

May 2003May 2005 · 2 yrs · Fenton, Michigan

  • • Bank teller, managed the opening and closing of the till, customer service representative

Education

Central Michigan University

Bachelor of Arts

Jan 2002Jan 2005

Université du Québec à Chicoutimi

French Language Certificate — French Language Intensive Program

Jan 2004Jan 2004

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