Dec 2023 – Nov 2024 · 11 mos · Gurugram, Haryana, India · Hybrid

• Co-founded Begum Biryani under Gourmet Organic Kitchen, scaling it to 3,000+ customers and achieving 20% MoM growth in under 6 months through focused brand positioning and digital-led GTM. In parallel, led brand and marketing strategy for multiple early-stage D2C and F&B startups, driving measurable impact i.e. 35% drop in CAC, 3x growth in social visibility, and stronger conversion pipelines across marketing touchpoints.

Oct 2022 – Sep 2023 · 11 mos · Gurugram, Haryana, India

• Drove realme’s digital growth narrative across Mobile and AIOT categories, leading 14+ product launches including the realme 10 Pro Series, narzo, and Pad2. Scaled realme’s online community from 5M to 7.3M in just 6 months, with WOM scores jumping from 70% to 89%. Built and led a high-performing digital team across 5 verticals i.e. Social Media, Paid Media, Community, ORM, and Video. Repositioned narzo’s digital identity, organically onboarded 30+ creators, and unlocked 6x growth in brand conversations. Led strategic PR alignment and executed brand collabs that created measurable lifts in both sales and engagement.

Mar 2022 – Sep 2022 · 6 mos · New Delhi, Delhi, India

• Led digital strategy for four fashion brands namely W, Aurelia, Wishful, and Elleven overseeing social media, content, creative, and PR (both paid and organic). Drove integrated digital initiatives including “Shop The Look,” Loyalty Programs, and high-impact influencer campaigns. Built employee advocacy programs and led agency/vendor partnerships. Elevated SOV for multiple campaigns like #WisMore and #BeComplimentReady (SS’22), #BeTheSameOrBeW and #BeComplimentReady (MF’22). The W Mumbai store launch alone gained 10M+ SOV boost and 5M+ organic views. Orchestrated viral moments like the #MoreThanAMother Mother’s Day campaign and #WomanInUniform, achieving 11M+ reach and 4M+ organic views making fashion feel personal, powerful, and platform-ready.

Mar 2021 – Feb 2022 · 11 mos

• Led end-to-end brand marketing at Droom, leading a cross-functional mandate across social media, content, video, influencer marketing, and brand partnerships.
• 1. Focused on building a modern, agile marketing engine, one that could respond to business shifts while scaling community, credibility, and content at speed.
• 2. Restructured the digital marketing team to align with growth-stage business priorities, improving delivery pace and campaign performance.
• 3. Orchestrated high-impact TVCs and influencer-led campaigns that significantly boosted brand visibility in the competitive auto-tech space. Built platform-first strategies that made the brand more discoverable and culturally relevant, leading to stronger community engagement and advocacy.
• 4. Championed employee advocacy and internal brand alignment through tailored engagement programs. Leveraged data-led storytelling to craft content that resonated with both intent-led buyers and first-time brand explorers.

Apr 2019 – Mar 2021 · 1 yr 11 mos · Gurgaon, Haryana, India

• Headed digital and content strategy for new launches for HONOR brand, agency relationship, problem-solving for existing devices and old inventory, analytics, tracking and reshaping future campaigns, brand management, execution of tech-enabled content(innovations).
• Influencer Marketing. Social campaigns and listening for the brand.
• Established Huawei Mobile Service on social platforms and bringing the APP partners on
• Huawei App Gallery.
• Built the HONOR India fan community bigger and took the brand conversations to the next level.

Aug 2018 – Apr 2019 · 8 mos · New Delhi, Delhi, India

• Led the social media and content marketing vertical for Maruti Suzuki India owning the end-to-end strategy, campaign delivery, and innovation roadmap across NEXA, ARENA, and TrueValue. Drove brand narratives that blended scale, culture, and performance helping modernize India’s most iconic auto brand on digital.
• 1. Spearheaded digital GTMs for key launches including Ertiga, Baleno, Ciaz, and WagonR , steering messaging, storytelling, and performance across channels.
• 2. Architected NEXA 2.0’s social-first narrative and redefined platform storytelling for new-age audiences.
• 3. Conceptualized and scaled NEXA Music, a first-of-its-kind IP that fused automotive with indie music, amplifying brand relevance beyond category codes.
• 4. Directed multi-agency teams, creators, and internal stakeholders for driving unified campaign delivery, sharper SOV, and culture-forward brand presence.

Mar 2016 – Aug 2018 · 2 yrs 5 mos · Gurgaon, India

• Handled end-to-end digital communication for marquee brands including Samsung India (Mobile & Corporate), adidas, UC News, and Aakash Institute. Delivered high-visibility social media campaigns for flagship launches like Galaxy Note 4 and S6/S6 Edge, incorporating influencer-led initiatives such as #Blogathon. Developed microsites, EDMs, and platform-specific content strategies in close collaboration with creative and tech teams. Applied social listening tools like Radian6 to inform execution, shaping a foundation in performance-driven storytelling and data-backed content planning.

Jun 2014 – Mar 2016 · 1 yr 9 mos · Gurgaon, India

• Led integrated brand and digital strategy for Samsung, adidas, Bata, and UC News across India and SAARC. Delivered high-impact product launches including the Galaxy series through cohesive campaign planning, cross-agency collaboration, and regional alignment across Bangladesh, Sri Lanka, and Nepal. Strengthened brand presence through content innovation, influencer partnerships, and performance tracking. Played a pivotal role in expanding share of voice and elevating engagement across both premium and mass segments.

Apr 2011 – Jun 2014 · 3 yrs 2 mos

• Led cross-platform social media strategy for major brands, driving visibility and engagement through content innovation, trend adoption, and analytics-driven campaigns. Partnered closely with creative and brand teams to develop and execute impactful digital initiatives. Spearheaded marketing R&D to experiment with emerging social tools, enhancing campaign effectiveness. Managed reporting frameworks to track ROI, and scaled engagement strategies that contributed to broader brand-building goals.

Jul 2010 – Apr 2011 · 9 mos

• Pioneered social media and online community engagement during the early days of fashion e-commerce in India. Built brand awareness and user acquisition through platform-led campaigns across Facebook, Twitter, and other social channels. Managed real-time community conversations, resolved user queries, and maintained the brand’s digital reputation. Collaborated with global fashion brands to support campaign launches, driving visibility and sales via organic buzz and social promotions.

Apr 2009 – Apr 2010 · 1 yr

• Drove entertainment partnerships and brand visibility during ibibo’s early years as a rising social and gaming platform. Spearheaded innovative collaborations with major film studios, radio stations, and music labels to amplify movie, music, and artist promotions. Orchestrated digital-first campaigns featuring Bollywood celebrities and indie artists, helping bridge entertainment with emerging online communities. Handled cross-media activations with TV, radio, and mobile, and helped launch marquee campaigns like Why Play Akele?, putting social gaming in the national spotlight.

Feb 2009 – Mar 2009 · 1 mo

• Hands-on stint supporting business operations, client servicing, and recruitment. Streamlined reporting processes to aid decision-making, identified prospective clients for market expansion, and facilitated MBA campus hiring for key business roles. Focused on enhancing customer experience and operational efficiency.

Apr 2008 – May 2008 · 1 mo

• Internship focused on Training Need Analysis (TNA). Conducted on-ground employee surveys to assess learning gaps, identify training priorities, and evaluate the strategic value of internal training programs. Offered actionable insights to enhance employee development initiatives.