Ajmal Karumannil

Co-Founder

Kerala, India8 yrs 4 mos experience

Highly Stable

Key Highlights

Successfully pivoted Boobree to a social commerce model.
Achieved 3X revenue growth while reducing customer acquisition costs by 70%.
Expert in e-commerce strategy and digital marketing execution.

Stackforce AI infers this person is a B2C E-commerce and Social Commerce expert with a strong focus on growth strategies.

Contact

Skills

Core Skills

E-commerceBusiness StrategyBrand ManagementProduct Development

Other Skills

Growth StrategiesSocial CommerceDigital Marketing ExecutionOperations ManagementDigital MarketingCustomer AcquisitionMarketingBrand DevelopmentEntrepreneurshipGuest LecturingPublic SpeakingConsumer Behavior AnalysisE-Commerce in Emerging MarketsGCC Marketing StrategyCRM and Retention Strategy

About

Founder-Turned E-commerce & Social Commerce Consultant I’m a startup founder turned e-commerce and growth consultant, helping early-stage businesses and SMEs turn traffic into trust and conversions through clear strategy and practical execution. I founded Boobree from scratch and built it into a functioning e-commerce business in the GCC market, personally leading strategy, marketing, and operations in a highly competitive environment. As the business evolved, I also led a critical pivot that reshaped its growth trajectory. My work included: • Building the e-commerce business from zero — brand, platform, operations, and marketing • Pivoting from a traditional website-led model to a WhatsApp-driven social commerce system • Reducing customer acquisition cost by ~70% while driving 3X revenue growth • Using storytelling, product positioning, and conversational selling to build customer trust I bring a founder’s mindset to consulting — combining market insight, structured thinking, and hands-on execution rather than theory alone. I work with brands on: • E-commerce & social commerce strategy • Go-to-market and growth planning • Funnel optimization & conversion improvement • Meta Ads strategy aligned with business goals Open to freelance consulting, boutique firm collaborations, and remote growth or media buying roles.

Experience

8 yrs 4 mos

Total Experience

4 yrs 2 mos

Average Tenure

Current Experience

Boobree

Founder & Business Head

Dec 2018 – Mar 2025 · 6 yrs 3 mos · Muscat, Masqaţ, Oman

Founder | Boobree – Oman
E-commerce → Social Commerce | Strategy | Digital Ops | Brand Building
Boobree was an Omani e-commerce startup that transitioned into a social commerce business under my leadership as Founder and Business Head.
Built and scaled Boobree by pivoting from a traditional web-based model to a high-conversion social commerce platform using Facebook and WhatsApp.
🔹 Business Strategy & Ops:
Led end-to-end operations — including marketing, sourcing, fulfillment, and customer acquisition — with a lean team and minimal external funding.
🔹 Digital Marketing Execution:
Designed and ran WhatsApp-driven sales funnels, achieving 200% revenue growth and reducing CAC by over 75%.
🔹 Product Development & Branding:
Launched B-Herbs, an in-house health & beauty brand; developed a proprietary product in partnership with Sensorial Thailand.
🔹 Team Building & Leadership:
Hired and managed a team of 11; implemented efficient SOPs and internal systems for sustainable daily operations.
🔹 Adaptive Business Model Innovation:
Pivoted business strategy based on market insights, addressing trust deficits and driving higher conversion through direct customer engagement.
🔹 Resilience & Turnaround:
Maintained business continuity through internal leadership conflicts, safeguarding team morale and customer confidence.