Oct 2022 – Dec 2024 · 2 yrs 2 mos · Gurugram, Haryana, India

• 1. Led 360 degree Marketing, GTM Launch, PLC Management, Supply Chain, Inventory Management, E-commerce Management & Marketing and P&L for M & F series in Online & Offline Channels.
• Managed Business worth $1bn across channels with Marketing Budgets in range $15mn.
• 2. Led the launch for Samsung F15 - 2024, in India to make it the best launch in Under 15K in the category for Samsung & Flipkart || Achieved Day 1 sell-out Target || Hit 1mn+ video views for launch commerce on Flipkart (Highest for a product launch in under-15K segment on Amazon or Flipkart).
• 3. Led the launch of Samsung M34(2023) & Samsung M35(2024), back to back to make it the best launch of Amazon Prime Event in Smartphone Category, placing M3X series in top smartphones on Amazon in 15K - 20K segment.
• 4. Led the launch of Samsung F54(2023) & F55(2024) and drove high demand generation for a Samsung Smartphone in 20K - 30K segment
• 5. Awards & Recognitions - Received Individal Appreciation Letter for H1'23 and Nominated for Quarterly Ace Award for leading launch of Samsung F15 5G.

Apr 2022 – Sep 2022 · 5 mos

Apr 2020 – Apr 2022 · 2 yrs

• 1. Received "Marketing Excellence Award" for the year for leading Marketing GTM & Product launches for Motorola India.
• 2. Received “Individual Excellence Award” across Lenovo-Motorola in Asia Pacific Region for outstanding performance in a Quarter.
• 3. Appraised with Outstanding Performance back to back with top rating in the organization
• 4. Leading 360 marketing across ATL, Digital, PR, Social, CRM, Performance & Content, Analytics, Consumer Research & E-commerce for Motorola entire Mobile Portfolio (moto e, moto g, motorola edge & motorola razr series)
• 5. Lead the launch of motorola premium franchise “edge series” in India, to become the most successful launch for the company in last 12 quarters with the highest Google Searches for the product during the Campaign Phase
• 6. Lead the GTM strategy, Media Planning, 360 Performance & Marketing Campaigns for the following products – motorola razr 5G || motorola edge20fusion/edge20/edge20 pro || moto g40fusion/g60/g5g/g10power/g30/g9 power/ g8powerlite ||
• moto e40/e7power/e7 plus || motorola one fusion+
• 7. Experience with planning of ATL Campaigns & creation of Ad films – moto g40 fusion , moto g60, moto g30, moto g10 power, moto g9 power, moto g 5g
• 8. Leading & coordinating with multiple agencies & stakeholders across – Product, E-commerce, PR, Social, Media etc.

Mar 2019 – Mar 2020 · 1 yr · Bengaluru, Karnataka, India

• 1. Lead Events Charter for BGM & Home Business Units – Big Billion Day, Big Shopping Days, Republic Day Sale etc. with objective to achieve Traffic, Units & GMV targets for BU & Categories
• 2. Conceptualized Merch Wireframe & Deal Constructs as per the Business Req. for each Category
• 3. Optimization across Direct Traffic – Search, Merch & Reco Module during the event
• 4. Undertook a successful project in PN to increase the Read Rate, Conv. & Visits for the BGM – Home
• 5. Traffic Management at Platform wise(Desktop, Mobile Site &App) & Channel Wise( CRM, Digital & OnSite) optimization where Metrics tracked were Sales/Visit, Shopper Conversion, Order Conversion & Engagement Metrics at Category Level

Dec 2017 – Feb 2019 · 1 yr 2 mos · Delhi, India

• Performance Marketing || App Marketing || Marketing Analytics (Google Analytics, Omniture) || Google Ads (SEM, Display, Remarketing) || Google Ads Manager (DFP) || SEO (Moz) || Paid Social (Facebook, LinkedIn) || Email & SMS Marketing || Onsite Marketing & Merchandising || Lead Generation || Content Marketing || Team Management || Website Management || Campaign Management
• Responsibilities:-
• 1. Marketing lead for categories: Law, Banking and After – 12
• 2. Leading budget planning, allocation & optimization across channels.
• 3. Focus on data-driven marketing & decision making. Monthly tracking of spend & key metrics with dedicated reports
• 4. Leading Performance Marketing and Customer Acquisition activities across channels:- Paid, Organic, Direct, Social Media and Referrals
• 5. Responsible for Website Management, Webpage Creation and On-Site Marketing/Merchandising
• 6. Hands on Experience on Marketing Tools:- Google Ads, Display, Remarketing, Google Analytics, Facebook Business Manager, Benchmark, MailChimp, Gupshup, Google Ads Manager / Double Click (DFP), Google Tag Manager, Leadsquared and Omniture
• 7. Working closely with Product, Sales & Technology team to improve the experience of customer pre & post-transaction

Mar 2016 – Dec 2017 · 1 yr 9 mos · Gurugram, Haryana, India

• Responsibilities
• 1. Lead Marketing & Merchandising Activities for Categories - Footwear, Sports and Health, Grocery, Bags & Luggage, Kids Apparel, Beauty & Wellness over a period of 22 months.
• 2. Monthly & Annual Traffic planning and achievement – Responsible for traffic achievement through Paid (SEM, Display & Social Paid), Organic, Direct, Email & Push channel for respective categories
• 3. OnSite Merchandising – Responsible for increasing throughput to the category on Web, App & M Site through OnSite promotions. Owner of Key Metrics like CTR, Visit to Order, Time Spent, Bounce Rate etc. Weekly and monthly planning in collaboration with Category for OnSite Merchandising.
• 4. Lead GTM strategy and promotional activities for a private label launch - BATON in Footwear Category
• 5. Lead Sitewide Marketing Campaigns in collaboration with different stakeholders for the organization like Independence Day Sale and End of Season Sale (EOSS).
• 6. Responsible for traffic quality and key business metrics like – Sales/Visit, Conversion Rate, PDP Visits, Add to Cart Ratio, Customer Funnel etc.
• 7. Conceptualization of key brand & category stores to improve customer experience and improve traffic and sales to category
• 8. Kept a tab on competition through regular competitor analysis, new trends and customer insights

Apr 2015 – May 2015 · 1 mo · Sector 3, Noida