Anupama Sharma — Business Development Executive

With about 10 years of dedicated experience in the fast-moving consumer goods (FMCG) industry, I bring a wealth of expertise in cross-category brand management, encompassing chocolates, biscuits, health & hygiene, and fragrances. Throughout my career, I've had the privilege of working with industry giants like Mondelēz International and ITC Ltd, where I've consistently delivered exceptional results and garnered recognition for my contributions. At Mondelēz International, I've held key positions including Senior Brand Manager for Emerging Segments in Biscuits and Brand Manager for the iconic Cadbury Dairy Milk brand. In these roles, I've led the charge on numerous initiatives, from launching new categories and brands to revitalizing existing portfolios. Notably, my leadership has driven substantial growth for Cadbury Dairy Milk, with achievements including delivering 20%+ growth, launching successful marketing campaigns, and spearheading innovative activations such as the Madbury flavor contest and the Cadbury Iniya Kondattam regional experiential IP. My tenure at ITC Ltd further honed my skills as a strategic marketer, particularly in the health and hygiene segment. As Senior Assistant Brand Manager for Savlon, I played a pivotal role in steering the brand through unprecedented challenges, including the COVID-19 pandemic. I led initiatives to promote hand hygiene and surface disinfection, resulting in significant market share gains and industry accolades such as the Effies award for seeding new hygiene habits during the pandemic. In addition to my professional achievements, I'm proud to have been recognized as a 1X Global Winner and 2X India Winner of the Cannes Young Lion Marketing award, underscoring my creative prowess and strategic acumen. I've also been honored as a top young marketer in industry rankings such as the E4M Pitch Marketing 30u30 list and the Top 50 Social Media Superwoman list. Beyond my professional endeavors, I am a passionate traveler, foodie, and fitness enthusiast who loves exploring new horizons. Whether it's trekking through mountains or sampling cuisines from around the globe, I enjoy being outdoors into the nature and interacting with people.

Stackforce AI infers this person is a strategic marketer in the FMCG sector with a focus on brand management.

Location: Mumbai, Maharashtra, India

Experience: 9 yrs 7 mos