Dec 2023 – Oct 2024 · 10 mos · Mumbai, Maharashtra, India · On-site

• Develop and maintain strong client relationships, serving as the main point of contact for key accounts. Identify and create upsell and cross-sell opportunities within existing client accounts, collaborating with internal teams to deliver effective solutions.
• Oversee the team's integrated operations, including management, training, campaign planning, ideation, internal & external coordination, proposal writing, performance evaluation, and the implementation of new procedures.
• Brands managed:
• Lee Cooper
• Sayaji Realty
• Metro Shoes
• Walkway Shoes
• Tata Housing (India and Maldives)
• Style Union

Jun 2023 – Nov 2023 · 5 mos · Dubai

• Freelancing for advertising and event industry. Skilled in business development, team building and management.

May 2021 – May 2023 · 2 yrs

• Analyze active brand work, work quality and profitability from the existing brand portfolio. Identifying growth opportunities and providing solutions and unique ideas to existing brands. Give the planning team brand direction and take charge of the new business pitch process.
• In charge of overseeing the team's overall operations, including team management, training & development, campaign planning, ideation, coordination with stakeholders, proposal writing, performance evaluation, and the introduction of new procedures.
• Brands managed:
• Pidilite
• Emaar (Dubai)
• Nucleus Office Park
• Hubscribe
• Mahindra Lifespaces
• Delhi University
• Schneider
• CEAT (Europe & U.S.)
• L&T
• Godrej
• Flipkart
• Stratagile (Singapore)
• R Raheja Properties
• Andhra Pradesh Transco
• Shriram Properties (Bengaluru, Chennai and Kolkata)
• ICICI Prudential
• EXIM Bank
• NASSCOM

Jan 2020 – May 2021 · 1 yr 4 mos

• Responsible for overseeing different client projects and campaigns. Coordinate internal team training, supervision, and daily conducting project planning meetings. Monitor and manage client interactions and seek mutually agreeable resolutions to issues promptly. Also in-charge of budget management, interdepartmental communication, and contract negotiations.
• Brands managed:
• CEAT Specialty (Europe & U.S.)
• Techno India Group
• Larsen & Toubro
• Clan Connect
• H & R Johnson India
• Flipkart Private Limited
• Housejoy.in
• Wonderchef
• Xanadu
• Trigger Happy Entertainment
• Runwal Properties
• Revolt Art Technology

Apr 2017 – Dec 2019 · 2 yrs 8 mos · Mumbai Area, India · On-site

• In-charge of the crucial roles of marketing and branding, focusing on establishing a strong presence in the market. Meeting with potential clients and vendors, where the goal was to introduce the company and onboard new partners.
• Client satisfaction was a top priority, necessitating efficient coordination and regular follow-ups on payments. Diligently maintained accounts on a daily basis to ensure financial stability and smooth operations. Actively administered the social media page to engage the audience and draw potential customers.
• Additionally, took the initiative to organize monthly events to raise brand awareness and foster meaningful connections with the target audience.

Feb 2016 – Oct 2016 · 8 mos · Mumbai Area, India · On-site

• Taking briefs from clients and actualizing a creative brief and all the while making sure that the client servicing, digital, and creative teams are on the same page. Effective ATL and social media execution, daily delivery of digital posts, layouts, and artworks, and timely and efficient completion of all committed work.
• Perform multiple market research to understand the product/service better, for future development.
• Executions:
• i. Launch of Cocofly – 100% Natural Coconut water ATL and digital campaign
• ii. Launch of Pico – Chutneys and Sauces ATL and digital campaign
• iii. Ad film and radio for Bharat Matrimony – Hazaron main ek campaign
• iv. Radio for Elite Matrimony – For the Elite, campaign
• v. Bharat Matrimony – Hazaron main ek follow-up campaign
• vi. Launch of Wedding Wishlist – Gifts you need, from people who care
• vii. ITC Fabelle Chocolate boutique – Radio and in room AV
• Brands managed:
• Nilgai Foods Pvt Ltd (Cocofly and Pico)
• Wedding Wishlist
• Bharat Matrimony
• Elite Matrimony
• ITC Food

Mar 2014 – Feb 2016 · 1 yr 11 mos · Mumbai Area, India · On-site

• Chalking a creative brief for the creative team based on the client's marketing and branding guidelines and, in the process, ensuring that the client servicing team and the creative team are on the same page with the client.
• Obtaining daily layout and artwork deliveries, ensuring the timely and efficient completion of all committed work, working with vendors, monitoring payments, and keeping track of estimates and invoices.
• Executions:
• i. Launch of Park Avenue Storm Deodorant campaign
• ii. Park Avenue Beer shampoo follow-up campaign
• iii. Tempo tissues and hand sanitizers – Khaane ka asli mazza haatho se hai campaign
• iv. Launch of Park Avenue Impact Deodorant campaign
• v. Launch of Park Avenue Classic Deodorant campaign
• vi. Nerolac HD Impressions & WDF Excel campaign
• vii. Launch of Park Avenue Regen shaving cream campaign
• Brands managed:
• Raymond Group, J.K.Helene Curtis (Park Avenue & Premium)
• SCA Hygiene, Tempo tissues and hand sanitizers
• SCA Hygiene, Libero diapers
• Kansai Nerolac Paint

Jan 2013 – Feb 2014 · 1 yr 1 mo · Mumbai Area, India

• Served as a client liaison for industries such as banking & hospitality. Responsible for handling and managing ATL activities for VEDA restaurant and social media pages for State Bank of India. Analysing the market and presenting new/fresh concepts for both sectors and comprehending customer behaviour.
• Brands managed:
• VEDA restaurant
• State Bank of India

Jun 2012 – Jul 2012 · 1 mo · Mumbai · On-site

• Key job responsibilities involve competitive & secondary research, timeline and internal project management.
• Executions:
• i. Brainstorming workshops for Vicks mobile application and Virat Kohli campaign
• ii. ATL activities for Oral B, endorsing Madhuri Dixit
• iii. Creative planning for their product Premium Fridge Smell Well
• iv. Creative planning and client servicing for Park Avenue Sliver face wash
• v. Market research for Park Avenue Beer Shampoo
• Brands managed:
• J.K.Helene Curtis (Park Avenue & Premium)
• Procter & Gamble