Siffat Kaur Arora

Digital Marketing Specialist

Gurugram, Haryana, India4 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Expert in content marketing and brand communication.
Led successful digital product launches and community engagement.
Strong background in curriculum development and adult education.

Stackforce AI infers this person is a Content Marketing and Community Engagement Specialist with a focus on Digital Education.

Contact

Skills

Core Skills

Content MarketingProduct DevelopmentCreative StrategyDigital MarketingSocial Media StrategyCurriculum DevelopmentCommunity Mental HealthCommunity BuildingSocial Media MarketingContent StrategyTeam Leadership

Other Skills

PodcastingContent ManagementAdvertisingScriptwritingBrand StorytellingProduct MarketingCustomer ConversionModule DevelopmentVideo ProductionLead GenerationContent CurationCustomer Journey MappingConsumer BehaviorData-driven Decision MakingBrand Strategy

About

A creative strategist who believes that most things can be solved with the right kind of content, at the right time. I build brand personas through content that feels like a human is behind it, and still does the work marketing needs it to do. Currently leading content at Cottons & Satins, I look after the creative side of the brand; from how we sound and show up, to how ideas travel across social, paid, retail, and other customer touch points. A lot of my role is about direction and translating business intent into communication people can actually connect with. I’ve worked across a startup, a luxury brand, and an agency, which has given me a working understanding of speed, scale, structure, and standards, all at once. So I breathe content! I may run out of breath, but never out of a reference.

Experience

4 yrs 8 mos

Total Experience

10 mos

Average Tenure

1 yr

Current Experience

Cottons and satins

Content Manager

May 2025 – Present · 1 yr · New Delhi, Delhi, India · On-site

Brightlife

2 roles

Content lead

Promoted

Sep 2023 – Apr 2025 · 1 yr 7 mos · New Delhi, Delhi, India · On-site

Developed and launched end-to-end digital products, including online programs and the Brightlife Podcast, overseeing all stages of content production, from ideation to final edits.
Managed each phase from initial scripting to devising sales and distribution strategies.
Leveraged insights to optimise content structure, curriculum design, community engagement, and overall product experience.
Currently developing completing the parenting stack for online courses & building the Brightlife Podcast.

PodcastingContent MarketingContent ManagementProduct DevelopmentAdvertisingScriptwriting+14

Content Strategist

Feb 2023 – Aug 2023 · 6 mos · New Delhi, Delhi, India · On-site

Content MarketingCreative Content CreationBrand StorytellingCustomer ConversionLead GenerationCreative Strategy+5

Dentsu india

Copywriter

May 2023 – Aug 2023 · 3 mos · Gurugram, Haryana, India · Remote

Content MarketingSEO CopywritingDigital MarketingCreative Writing

Dfordelhi

2 roles

Content Strategist

Jan 2023 – Mar 2023 · 2 mos · New Delhi, Delhi, India · Hybrid

Managed brands' digital presence; creating content & overseeing their content strategy. Brands included boAt, One8 Commune, KFC, Taco Bell, amongst many others.

Social Media StrategyContent MarketingContent ManagementCreative Content CreationScriptwritingClient Relations+14

Social Media Manager

Aug 2022 – Jan 2023 · 5 mos · New Delhi, Delhi, India · Hybrid

Led the Instagram strategy for DforDelhi, managing client accounts and creating content for client accounts such as Copper Chimney, Khubani, Molecule, KFC, Taco Bell, and Bombay Sapphire.

Social Media StrategyContent MarketingCreative Content CreationScriptwritingClient RelationsSEO Copywriting+3

Transformative actions for reformed attitudes (tara) foundation

2 roles

Program Manager

Oct 2022 – Mar 2023 · 5 mos · New Delhi, Delhi, India

Led the Gender Bender Fellowship, TARA's flagship program around Gender and Sexuality. Managed a cohort of 8 fellows, curated modules for the program on namely Body Positivity, Menstruation, and Adolescence. Trained the fellows in these modules, and the delivered these modules at Rajkiya Sarvodya Kanya Vidyalay and C.L. Bhalla Dayanand Model School, New Delhi

Field WorkCurriculum DevelopmentAdult EducationModule DevelopmentCommunity Mental Health

Internship Trainee

Jul 2022 – Oct 2022 · 3 mos · New Delhi, Delhi, India

Took training on modules related to gender and sexuality, namely Harassment, Consent, and Good touch Bad Touch and delivered it to students of 8th grades, in low income schools of Delhi, namely C.L. Bhalla Model School, Karol Bagh, New Delhi

Field WorkQualitative ResearchAdult EducationCommunity BuildingCommunity Mental Health

Now&me

Freelance Writer

Mar 2022 – Jul 2022 · 4 mos · Gurugram, Haryana, India · Remote

Web Content WritingSearch Engine Optimization (SEO)SEO Copywriting

Youth for mental health

3 roles

Senior Project Coordinator

Jul 2021 – Jun 2022 · 11 mos

Contributed in organising the Global Campaign, and Global Mental Health Fest’20, organised by the World Federation of Mental Health, powered by Trijog and Youth for Mental Health, to celebrate the World Mental Health Day 2020 and also helped organize many other digital campaigns.

Social Media StrategyCommunity Building