Raja Marimuthu

Business Development Executive

Mumbai, Maharashtra, India4 yrs 5 mos experience

Key Highlights

Expert in retention strategies with proven results.
Led successful multi-channel marketing campaigns.
Recognized for exceptional performance in retention marketing.

Stackforce AI infers this person is a MarTech expert specializing in retention and growth marketing.

Contact

rjmariii04@gmail.com LinkedIn

Skills

Core Skills

Retention StrategiesCross-functional CollaborationsData AnalysisMulti-channel Campaign Management

Other Skills

Customer-centric marketingWebengageCustomer LoyaltyMobile MarketingCleverTapBusiness StrategyWritingMarketing StrategyGrowth StrategiesMulti-Channel MarketingRetention strategy development and executionData analysis and segmentationA/B testing and campaign optimizationStorytellingLead Generation

About

Full-time: On a mission to become India’s best Retention Marketer. I share retention learnings here — follow if you are interested. Strength: Customer-Centric Approach Part-time hobbies: Reading & Gym Have a great day!

Experience

4 yrs 5 mos

Total Experience

1 yr 2 mos

Average Tenure

11 mos

Current Experience

Superbottoms

Retention & Growth Marketer

Jun 2025 – Present · 11 mos · Mumbai, Maharashtra, India · Hybrid

Mymuse india

Retention Marketing Manager

Jan 2025 – May 2025 · 4 mos · Mumbai, Maharashtra, India · On-site

Zepto

Retention Manager

Jul 2024 – Oct 2024 · 3 mos · Mumbai, Maharashtra, India · On-site

The sleep company

2 roles

Senior Retention Marketing Executive

Promoted

Apr 2023 – Jul 2024 · 1 yr 3 mos

Developed and executed strategies to boost retention metrics, driving sustained brand growth.
Led a team and fostered collaboration with cross-functional teams to ensure seamless execution of campaigns and initiatives.
Contributed to successful product launches, focusing on impactful retention campaigns to support growth.
Transitioned user identification from email to phone, successfully migrated to a new WebEngage dashboard.
Designed multiple customer journeys by analyzing consumer behavior, enhancing engagement across touchpoints.
Played a key role in driving growth for two critical categories—chairs and beds—through targeted marketing efforts.

Retention StrategiesData AnalysisCross-functional CollaborationsCustomer-centric marketingWebengage

Retention Marketer

Aug 2021 – Apr 2023 · 1 yr 8 mos

Built the Retention Marketing channel from the ground up, driving user engagement and loyalty.
Strategically executed campaigns across WebPush, SMS, WhatsApp, and email using WebEngage.
Successfully integrated SMS and WhatsApp channels into WebEngage, streamlining communication efforts.
Collaborated closely with the brand team for content and creative development to ensure campaigns resonated with the target audience.
Received recognition thrice for exceptional performance, showcasing consistent contributions to business growth and retention.

Retention StrategiesMulti-channel Campaign ManagementCustomer LoyaltyWebengage