Dana Therrien

CEO

Readfield, Maine, United States36 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Globally recognized sales and revenue operations leader.
  • Drove double-digit growth and profitability.
  • Exceptional public speaker and writer.
Stackforce AI infers this person is a SaaS and Sales Operations expert with a strong focus on revenue growth strategies.

Contact

Skills

Core Skills

Sales Performance ManagementSales StrategyRevenue OperationsSales Operations

Other Skills

Sales ConsultingPredictive AnalyticsSales Compensation DesignSales PlanningData AnalysisSales EnablementProduct DevelopmentWhite PapersProduct Road MappingResearchSales CompensationForecastingBudgetingPublic SpeakingWriting

About

Globally recognized sales and revenue operations leader with a history of driving double-digit growth and profitability. Applying extensive leadership skills, developed through training as a military officer, in leading operations functions in both midsized and Fortune 100 companies. Exceptional public speaker and writer; published by Forbes and the DemandGen Report; a frequent guest on podcasts; and an in-demand speaker for national industry events. AREAS OF EXPERTISE: Sales Strategy and Planning; Sales Compensation Design and Administration; Sales Performance Management Technologies; Data Science and Analytics; Territory and Quota Design and Management; Sales Process Optimization; Sales Enablement; Budgeting & Forecasting.

Experience

36 yrs 2 mos
Total Experience
3 yrs
Average Tenure
3 mos
Current Experience

Varicent

Senior Vice President, Commercial Transformation

Jan 2026Present · 3 mos · Readfield, Maine, United States · Remote

Readygo

Board Advisor

Dec 2024Nov 2025 · 11 mos

  • Provide strategic guidance and industry expertise to help shape ReadyGo's vision of transforming President's Club and SKO experiences into catalysts for accelerating sales results

Worldatwork

Member Certified Sales Compensation Exam Item Writers Cohort

Jun 2022Dec 2023 · 1 yr 6 mos

  • Member of the Certified Sales Compensation Professional (CSCP) committee that is comprised of a select pool of elite Sales Compensation Professionals who share their expertise, success, and insights.

Genesys

2 roles

Senior Vice President Worldwide Revenue Operations

Apr 2021Sep 2021 · 5 mos · Maine, United States

  • Defined and enhanced revenue operations for global $1.5B company during a SaaS transformation.
  • ►Hired more than 38 people in less than six months to achieve successful SaaS integration.
  • ►Re-engineered sales enablement for lifecycle training and onboarding targets.
  • ►Rationalized a $30M annual sales technology spend and reprioritized investments from low to high productivity yield solutions.
  • ►Created a high performing culture driving more collaboration across go-to-customer functions.
  • ►Promoted from Vice President after 4 months.
Data AnalysisRevenue Operations

Vice President Worldwide Revenue Operations

Jan 2021Apr 2021 · 3 mos · Maine, United States

  • ►Responsible for the strategic coordination of all market-facing, revenue-oriented systems, processes, and activities designed to increase the velocity, optimize throughput, and reduce friction (effort) required to solve for the customer and achieve revenue objectives.
Data AnalysisRevenue Operations

Syncari

Board Advisor

Feb 2021Nov 2025 · 4 yrs 9 mos

  • ► Advisor or CEO, CRO and CMO on product strategy and positioning

Anaplan

Vice President, CRO and Revenue Performance Management Advisory Practice at Anaplan

Jan 2019Dec 2025 · 6 yrs 11 mos · San Francisco Bay Area

  • VICE PRESIDENT 2021-2025
  • Chief strategist for sales performance management, product, and marketing.
  • ►Consult with Anaplan’s largest customers and prospects on sales strategies and how best to leverage Anaplan to accelerate their growth and improve their profitability.
  • ►Advise Anaplan’s largest channel partners.
  • ►Influence industry analysts like Gartner, Forrester, and others.
  • ►Oversaw the fastest growth of the Sales Performance Management (SPM) product in Anaplan’s history and supported closing of the largest deals of any of the products that they sell.
  • ►Successfully designed and executed a strategy to elevate Anaplan from "strong performer" to "leader" Forrester's SPM Wave!
  • PRINCIPAL SALES PERFORMANCE MANAGEMENT (SPM) CONSULTANT AND SENIOR SPM SPECIALIST 2019-2021
  • Led alignment of revenue engines connected to SPM and digital transformation.
  • ►Served as subject matter expert in leading global SPM and Incentive Compensation Management opportunities.
Sales ConsultingSales StrategyPredictive AnalyticsSales Compensation DesignSales PlanningSales Performance Management

Siriusdecisions

Research Practice Leader, Sales Operations Strategies

Jan 2015Jan 2019 · 4 yrs · Boston, MA

  • PRACTICE LEADER, SALES OPERATIONS STRATEGIES 2016 to 2019
  • Motivated and guided a team of senior sales, operations and revenue advisors and consultants.
  • ►Developed sales, marketing, and research agenda that grew sales 280% YoY.
  • SENIOR RESEARCH ANALYST, SALES OPERATIONS STRATEGIES 2015 to 2016
  • Advised sales and operations leaders to achieve enhanced performance and growth.
  • ►Grew sales operations research advisory practice by 176% YoY in the first year with the company.
  • ►Created innovative models to illustrate the organizational structure and sales compensation design.
  • ►Served as speaker for large global audiences at numerous industry events.
Data AnalysisProduct DevelopmentWhite PapersProduct Road MappingSales Operations

Empirix

Senior Director, Sales Operations

Jan 2014Jan 2015 · 1 yr · Billerica, MA

  • ► Created a Salesforce.com ecosystem and launched the use of an efficient forecasting process.
  • ► Redesigned sales compensation plans and reduced annual sales strategy and planning cycles by 50%.
  • ► Improved forecast accuracy by 60%.
Data AnalysisSales Operations

Time warner cable

Senior Director Sales Operations, Enterprise and Carrier Sales

Jan 2013Feb 2014 · 1 yr 1 mo · Andover, MA

  • Navisite was acquired by Time Warner Cable.
  • Designed, implemented, and supervised all aspects of the forecasting, planning, and budgeting processes.
  • ► Created and implemented new incentive programs that cut costs $2.9M+ annually while achieving $156.4M in ARR.
  • ► Utilized innovative sales coaching and learning management system to keep processes running smoothly.
  • ► Incorporated a marketing automation platform, reducing the time needed to sign sales orders from days to minutes.
Data AnalysisSales Operations

Navisite

Senior Director, Sales Operations

Jan 2012Jan 2013 · 1 yr

  • ► As a driving strategic force, joined with Marketing, Product Management, Business Service, HR and IT to carry out operations cross-functionally; included establishing a sound Salesforce.com direction to be implemented companywide
  • ► Utilized Callidus Sales Coaching and Learning Management System to keep processes running smoothly
  • ► Engaged in market analyses for all Sales Executives and Sales Engineers
  • ► Formulated and finalized a streamlined, all-inclusive incentive compensation plan
  • ► Reconfigured lead flow in Salesforce.com; also incorporated use of the Marketo marketing automation platform
  • ► Finalized KPIs, reducing the amount of time needed to sign sales orders from days to minutes thus increasing productivity
Data AnalysisSales Operations

Avaya

3 roles

Director, Sales Operations

Jan 2007Jan 2012 · 5 yrs

  • DIRECTOR, SALES OPERATIONS 2007 to 2012
  • Administered a $250M expense budget while globally supporting the $1B financial services sector.
  • ► Grew sales by 20% while improving sales productivity by 30%, reversing a three-year decline in quarterly sales results.
  • SENIOR MANAGER, SALES OPERATIONS 2001 to 2006
  • Developed and refined operating plans while also overseeing P&L across the New England region and New York.
  • ► Established operating policies and constructed methods to secure up to $500M in revenue growth.
  • AREA SERVICES VICE PRESIDENT 2000 to 2001
  • Conceptualized and implemented $500M+ worth of telecommunications equipment while mentoring 300+ team members.
  • ► Saved $12.3M while negotiating with national union leaders. Surpassed margin goals on $15M annual budget.
Data AnalysisSales Operations

Director, Worldwide Sales Operations

Jan 2001Jan 2006 · 5 yrs

  • Managed the North American and Global Sales Organizations, attaining double-digit revenue growth.
  • ► Strengthened revenue forecast accuracy to 97%, saving millions in commission expenses and linked total targeted compensation amounts to market-based quotas per individual.
  • ► Advised senior sales leaders on how to achieve efficacy using go-to-market strategies.
Data AnalysisSales Operations

Area Services Vice President

Jan 2000Jan 2001 · 1 yr

  • ► Conceptualized and brought to life implementation projects, maintaining $400M+ worth of telecommunications equipment
  • ► Set and adhered to a strategic direction, coaching and mentoring a 300+ team members
  • ► Steadily surpassed margin goals and administered a $15M annual budget
  • ► Improved productivity and efficiency, developing local resource operations centers to manage project and technician costs
Data AnalysisSales Operations

Akamai technologies

Director, Worldwide Sales Operations

Jan 2006Jan 2007 · 1 yr

  • ► Promoted to lead global sales operations
  • ► Managed the North American and global sales organizations, attaining impressive double-digit revenue growth
  • ► Advised senior sales leaders and other executives on how to achieve efficacy using go-to-market strategies
  • ► Encouraged swift development of market segmentation plans and sales organization structures
Data AnalysisSales Operations

Lucent technologies

Operations Manager

Jan 1997Jan 2000 · 3 yrs

  • Was an Operations Manager (1998 to 2000) and an Internal SAP Project Systems Consultant (1997 to 1998)
Data AnalysisSales Operations

Travelers

Account Manager

Jan 1995Jan 1997 · 2 yrs

Us army

2 roles

Special Finance and Accounting Officer, HQ U.S. Army Intelligence and Security Command

Jan 1994Jan 1995 · 1 yr

Chief Military Pay, Examination and Disbursing, U.S. Army: Supreme Headquarters Allied Powers Europe

Jan 1990Jan 1994 · 4 yrs

Education

Boston University

Master of Business Administration - MBA

Thomas College

Bachelor of Science - BS — Accounting

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