Ashwani Singh

Digital Marketing Specialist

Gurugram, Haryana, India4 yrs 6 mos experience

Key Highlights

5+ years in Programmatic Advertising and Performance Marketing.
Expert in data-driven strategies for maximizing ROI.
Proven track record in campaign optimization and media planning.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in Programmatic Advertising and Data Analytics.

Contact

Skills

Core Skills

Programmatic AdvertisingMedia PlanningPerformance MarketingMedia BuyingDigital MarketingSeoAdvertisingSocial Media Marketing

Other Skills

Programmatic Media BuyingEnd to End Campaign ManagementGoogle AdsMedia StrategyAccount ManagementDV360Performance PlanningCompetitive AnalysisWeb AnalyticsGoogle AnalyticsCompetition ResearchKeyword ResearchSearch Engine Optimization (SEO)Google Tag ManagerMedia Outreach

About

Performance Marketing & Programmatic Advertising Manager | Driving Revenue Growth Through Data-Driven Strategies and Campaign Excellence 🚀 With 5+ years of experience in Programmatic Advertising & Performance Marketing, and Data Analytics. I deliver impactful digital strategies that maximize ROI and drive business success. My expertise lies in Media Planning, Media Buying, Campaign Optimization, and developing Strategies tailored to meet client objectives. 🔎 Key Expertise: ✔️ Mastery of Programmatic Platforms: DV360, CM360, Taboola, Adform ✔️ Skilled in Performance Campaigns: Google Ads, Meta, Bing, LinkedIn ✔️ Strategic Approach to Audience Targeting, Lead Generation, and D2C/B2B Campaigns ✔️ Comprehensive Process Development: Media Planning, Media Buying, Automation, Troubleshooting ✔️ Data-Driven Insights for Enhanced Campaign Performance 🔎 Core Responsibilities: 🔹 Optimizing campaigns through bid adjustments, budget management, and precise targeting 🔹 Resolving client concerns with comprehensive reporting and performance analysis 🔹 Leading Performance & Programmatic campaign operations to achieve consistent growth I’m passionate about transforming advertising challenges into opportunities through innovation and collaboration. Let’s connect and discuss how I can help achieve your Advertising Goals! 📧 Email: ashwani.singh0339@gmail.com

Experience

4 yrs 6 mos

Total Experience

1 yr 2 mos

Average Tenure

11 mos

Current Experience

Wpp media

Senior Executive - Programmatic

May 2025 – Present · 11 mos · Gurugram, Haryana, India · Hybrid

Programmatic AdvertisingProgrammatic Media BuyingMedia PlanningEnd to End Campaign Management

Analyticsliv

Marketing - Performance & Programmatic

Oct 2023 – Mar 2025 · 1 yr 5 mos · Ahmedabad, Gujarat, India · On-site

✅ End-to-end campaign management, including Media Planning, Execution, and optimization to meet performance objectives and client KPIs.
✅ Execute precise Media Buying and campaign trafficking to maximize reach and efficiency.
✅ Continuously optimize campaigns using data insights to improve performance and ROI.
✅ Ensure Brand Safety and compliance across all advertising placements.
✅ Provide detailed performance reports with actionable insights for campaign improvement.
✅ Negotiate and secure Programmatic Deals to enhance Media Buying efficiency.
✅ Maintain strong client communication, offering strategic recommendations and updates.
✅ Lead internal training programs to enhance team expertise in performance marketing.
✅ Develop compelling pitch decks and proposals to support business growth and client acquisition.

Google AdsEnd to End Campaign ManagementProgrammatic Media BuyingMedia BuyingMedia StrategyAccount Management+3

Webenza

Digital Marketing Specialist

Mar 2022 – Oct 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

Performance PlanningCompetitive AnalysisMedia StrategyWeb AnalyticsAccount ManagementGoogle Analytics+6

Thrillophilia.com

Digital Marketing Associate

Jul 2021 – Feb 2022 · 7 mos · Jaipur, Rajasthan, India · On-site

Media OutreachDisplay AdvertisingGoogle AnalyticsTechnical seoSEO AuditsFacebook Ads Manager+3

Ardensy technologies pvt ltd

Digital Marketing Intern

Jun 2020 – Jul 2020 · 1 mo · Work From Home

My Experiences
Managing Digital marketing brand Promotion including creative development, Content Creation, and Lead Generation.
Handling Website SEO with proper keyword research and infographics.
Helping to create a digital strategy for campaigns on various results to get more sign up and organic traffics.
Monitoring the website traffic through media analytics, and Google Analytics.

Google AdsDigital MarketingFacebook Ads

Sonam geda & co.

Search Engine Optimization Intern

May 2020 – Jun 2020 · 1 mo · Work at Home

My Experiences
Handling Website SEO with proper keyword research and infographics including weekly proper website audit.
Reporting of campaigns with in-depth analysis of the performance of keywords, ad copies, etc.
Formulating a digital strategy for delivering the best ROI for campaigns on various result-oriented matrices of more sign up.
Evaluating the effectiveness of marketing programs, provided market analysis and insights to seniors.
Handling day-to-day YouTube channel activities including content planning, implementation, content scheduling, and management with a performance review.

Digital MarketingBrand managementOnline PROnline Marketing

Wedgoeasy india

Digital Marketing Intern

May 2020 – May 2020 · 0 mo · work at home

Managing Digital marketing brand Promotion including creative development, Content Creation, and Lead Generation.
Creating engaging social media strategies and execution plans that cultivated audiences, increased Brand presence, and enhanced brand awareness on Instagram.
Creating engaging Social media Content and execution plan that increased lead, and enhanced awareness.

Social Media MarketingDigital MarketingBrand managementFacebook AdsOnline Marketing