Aug 2021 – Feb 2025 · 3 yrs 6 mos

• Collaborated closely with the founding team to drive customer acquisition and growth across 4 B2B SaaS products, focusing on the US market.
• Key Achievements:
• 1. Reduced 7-figure PPC ad spend by successfully launching and scaling organic channels from scratch.
• 2. Developed strategic partnerships with digital partners to target and acquire Mid-market and Enterprise customers.
• 3. Scaled zero-budget channels to help build pipeline targets for the sales team.
• 4. Positioned all products as category leaders, earning top ratings on G2 and Gartner.
• 5. Built and led a lean marketing team to establish scalable processes for sustained growth.

Mar 2021 – Apr 2022 · 1 yr 1 mo · Remote

• Mentor | Women Entrepreneurs in Social Impact
• At WE Hub, I mentored women entrepreneurs from Telangana in 2021-22, supporting their efforts to build impactful businesses that promote local products and create wealth at the grassroots level.
• I guided 20 entrepreneurs from two cohorts in accelerating their growth by providing expertise in:
• 1. GTM Strategy: Crafting strategies to drive revenue and market penetration.
• 2. Product Positioning & Branding: Defining strong product identities and compelling messaging.
• 3. Online Sales: Boosting visibility and sales on platforms like Amazon and other e-commerce marketplaces.
• 4. Packaging & Brand Building: Helping create aspirational brands through effective packaging for local consumer products.
• Focused on empowering women entrepreneurs in tier 2 and tier 3 cities, I helped them scale sustainable businesses that make a positive social impact.

May 2020 – Present · 6 yrs

• Mentor for Mid-Level Professionals & Entrepreneurs on Product GTM & Growth Strategy
• Passionate about empowering the next generation of marketers, I mentor mid-level professionals & entrepreneurs by leading weekly sessions focused on Go-to-market strategy, growth marketing and product marketing. My training equips professionals with the skills to drive impactful product strategies and successful product launches.
• Core Areas of Mentorship:
• 1. Go-to-Market (GTM) Strategy: Guiding teams on crafting data-driven, customer-centric GTM strategies to ensure seamless product launches and market adoption.
• 2. Product Strategy: Teaching how to align marketing efforts with product vision, leveraging insights to drive product innovation and growth.
• 3. Organic Growth & Word-of-Mouth Strategies: Coaching on building sustainable growth through organic channels and leveraging customer advocacy.
• 4. Growth Marketing: Sharing tactics for scaling growth, maximizing ROI, and optimizing cross-functional collaboration between product, sales, and marketing teams.
• By providing actionable insights and real-world examples, I help professionals develop the strategic thinking and leadership skills necessary to launch products successfully in today's competitive market.
• You can book an appointment with me at the link below.
• https://www.productleadership.com/sathyanarayana/

Sep 2017 – Sep 2021 · 4 yrs · Bangalore

• As a Growth Hacker and Founder, I collaborate with founders, CMOs, and Product Managers to drive growth marketing strategies that maximize product impact and accelerate customer acquisition. Between 2017 and 2021, I had the privilege of working with 35+ startups, driving scalable growth through lean marketing strategies and delivering measurable results with zero-budget marketing, performance-driven tactics, and agile experimentation.
• Key Startups & Clients Worked With:
• Blutag, Pulse Labs, SecurePass, WinnerBrands, Barqa, StayQrious, VeeMed, Treelife, Prakti, MarketCentral, MasalaBox, Nirogam, KAMFA, Kalanjali, PriyaFoods, TraceX, and more.
• Our Motto: "Get Results Without Breaking the Bank"
• I pride myself on helping startups achieve real growth with minimal resources. My approach is centered around data-driven decision-making, rapid iteration, and a relentless focus on results. Whether working with a B2B SaaS, e-commerce brand, or consumer product, I drive scalable, sustainable growth with a focus on optimizing unit-level economics.
• Key Achievements:
• 1. B2B SaaS & AI: Drove GTM strategy that reduced marketing spend by 80% while growing customer acquisition and revenue pipeline.
• 2. Growth Marketing: Reduced Customer Acquisition Cost (CAC) by 80% in 3 months for a B2B AI SaaS through persona optimization, Product-Led Growth (PLG) strategies, and Conversion Rate Optimization (CRO).
• 3. Customer Acquisition: Launched zero-budget campaigns delivering 10M views on LinkedIn, 1.5M reach on Instagram, and 600K views on Quora, resulting in a high volume of qualified leads.
• 4. E-commerce: Led SEO and conversion optimization efforts that resulted in 2.5x revenue growth and a 2x increase in organic traffic in just 10 months.
• 5. Leadership: Built and scaled high-performing, lean teams across Tech, Product, Marketing, Sales, and Operations, leading rapid product-market fit validation and growth experimentation.

Feb 2017 – Aug 2017 · 6 mos · Hyderabad Area, India

• Client: Google India pvt ltd
• Role: Quality Analysis of Google AdWords' tier 1 accounts with monthly budgets of $5 mn and above.

Aug 2016 – Jan 2017 · 5 mos · Bangalore

• Ginnovee Technology is a sister concern of Grand MSTG - A Yemen-based Conglomerate, focused on Digital Marketing and Telecom Services from India.
• I lead all Digital Marketing initiatives at Ginnovee.
• My key responsibilities include:
• Defining Digital Marketing Strategy for new products and services.
• Drive Conversions via major ad channels such as AdWords, Facebook Ads Manager, Mobile Ad Networks etc.
• Plan and Manage Digital Marketing budget
• Performance Analysis and Optimization of Campaigns

Nov 2014 – May 2016 · 1 yr 6 mos · Bengaluru Area, India

• OfferGrid is a Cross-Channel digital advertising platform that helps you reach out to the most relevant audience.
• My key responsibilities include:
• Manage Key Clients such as ShopClues, SonyLiv, HotStar etc.
• Responsible for initiating Mobile Marketing
• Plan and Execute digital marketing strategy for new clients
• Manage Media planning and budgeting for campaigns
• Optimize campaigns for better performance and reduce CPA

Jun 2014 – Oct 2014 · 4 mos · Bengaluru Area, India

• The Founder Institute is the world’s largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies.
• Successfully completed the Founder Institute graduation course and founded UnBuffer.

Jan 2014 – Jan 2016 · 2 yrs · Bengaluru Area, India

• UnBuffer.com is a smart video platform which delivers videos 2 to 3 times faster than other video hosting platforms.
• Designed the architecture and developed a unique algorithm to deliver faster videos on all mobile device platforms.
• Coined the name 'UnBuffer'.
• Recognized as one of the top innovators in India by Sankalp India Forum for the product OpenSourceEducation.

Jun 2013 – Sep 2014 · 1 yr 3 mos · Bengaluru Area, India

• YourStory.com is India’s no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India.
• Managed Tech Knights for TechSparks 2014
• Manager for TechSparks 2013
• Managed StudentStory.in end-to-end
• Managed YourStory Fireside Chat with Shradha Sharma, Suvir Sujan and Kunal Bahl
• Managed IBM Mentor Day program

Jan 2012 – Jun 2012 · 5 mos · Bengaluru Area, India

• OfferGrid is a cross-channel customer acquisition platform for businesses.
• My responsibilities included pre-sales, social media marketing, email marketing and market research for expansion in new geographies.

Aug 2011 – Jul 2014 · 2 yrs 11 mos · Bangalore

• Green India is a non-profit startup focussed on grassroot innovations and producing eco-friendly products.
• Greenovation is a project where we worked with government underprivileged school by conducting weekly workshops on creativity and innovation for 200 high school students.
• Organized many events and outreach activities and raised INR 1.2 lakh for partner NGO's.

Aug 2011 – Jul 2012 · 11 mos · Bangalore Area, India

• Cognizant is a leading provider of information technology, business consulting, enterprise applications and business process services.
• Organized mock placements participated by more than 500 attendees.
• Worked as coordinator during placements attended by more than 700 candidates.

Jul 2011 – Aug 2011 · 1 mo · Bengaluru Area, India

• YourStory.com is India’s no.1 media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India

Mar 2011 – Jul 2011 · 4 mos · Bengaluru Area, India

• Li2 is the national leader in applied training on robotics, embedded systems and mobile computing for K-12 students, engineering graduates and professionals

May 2010 – Apr 2011 · 11 mos · Bengaluru Area, India

• Worked as mathematics teaching faculty for the class of 9th & 10th standard

Apr 2009 – May 2010 · 1 yr 1 mo · Bengaluru Area, India

• Worked as a part-time mathematics teaching faculty for the class of 9th standard

May 2008 – Aug 2008 · 3 mos · Bengaluru Area, India

Apr 2006 – Dec 2006 · 8 mos · Bengaluru Area, India