Oct 2024 – Nov 2025 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

• 24Media is an integrated talent management and influencer marketing firm enabling brands, creators, and governments to communicate with credibility in the digital age.
• Our work spans exclusive creator representation, social strategy, and campaign execution for leading brands and public offices across India.

Sep 2022 – Oct 2024 · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

• Joined as founding / first employee and scaled the company to 20+ team members within 2 years, building processes across Talent, Partnerships, and Operations.
• Led talent strategy & partnerships for marquee creators including Munawar Faruqui, Iqlipse Nova, and Aditi Sharma, and collaborated with top influencers such as Flying Beast, Thugesh, Raj Shamani, etc.
• End-to-end talent management for Iqlipse Nova (Singer–Songwriter) — including music strategy, negotiating with top music labels, national tour management, and brand collaborations across categories.
• Scaled Iqlipse Nova's digital footprint to 2M+ Spotify monthly listeners & 900K+ Instagram audience.
• Built Aditi Sharma’s creator journey from 25K to 700K+ followers on Instagram; drove major brand partnerships including Bumble India + leading beauty & lifestyle brands, awards presence, content strategy, and public positioning.
• Negotiated + executed high-value brand deals across music, lifestyle, beauty, tech, and ed-tech categories.
• Collaborated on large-scale IPs and campaign integrations with top platforms & brands, strengthening visibility and business outcomes.
• Established internal systems for:
• Creator growth
• Deal flow & outreach
• Contracting + negotiations
• Multi-department project execution
• Directly contributed to revenue scale-up and long-term strategic partnerships for the organisation.

Jan 2022 – Jul 2022 · 6 mos · Mumbai, Maharashtra, India · Hybrid

• At Ajnalens, I spearheaded social media marketing efforts, shaping strategy to enhance brand visibility. I collaborated closely with teams to ideate compelling content, oversee script development, and manage end-to-end production. My role focused on driving audience engagement and ensuring a cohesive digital presence.
• I worked closely with Rishi Desai (Growth Head at Ajnalens) to establish him as the brand’s face, making AR/VR technology more accessible and relatable. By leveraging thought leadership content, interactive Q&A sessions, and behind-the-scenes insights, we organically grew Ajnalens’ Instagram presence. Strategic storytelling, consistent engagement, and data-driven content decisions helped boost reach, increasing audience interaction and brand credibility in the AR/VR space.

Apr 2021 – Jun 2021 · 2 mos · Remote

• Built and delivered technical content, demos, and tutorials to help developers understand and adopt new tools and APIs
• effectively. Collaborated with engineering and product teams to simplify complex technical concepts into clear documentation, blogs, and community posts.
• Engaged with the developer community across Discord, GitHub, and X (Twitter) to gather feedback, answer queries, and strengthen brand trust.