Sudeshna T.

Digital Marketing Specialist

Raurkela, Odisha, India9 yrs 4 mos experience

Highly Stable

Key Highlights

Expert in creating sales enablement content.
Proven track record in reducing sales friction.
Strong background in B2B marketing strategies.

Stackforce AI infers this person is a B2B Healthtech content strategist with expertise in sales enablement.

Contact

Skills

Core Skills

Content StrategySales EnablementBusiness DevelopmentBrand DevelopmentMarketing StrategyDigital Marketing

Other Skills

Competitive IntelligenceCase StudiesSales OperationsMarket AuthorityStrategic PositioningContent ManagementBrand StrategyBusiness MarketingMedia BuyingSEO CopywritingBusiness AnalysisOncology Clinical ResearchR (Programming Language)Python (Programming Language)Cognitive Psychology

About

Healthtech teams don’t lack talking points. It ranks. Traffic comes in. But deals don’t move faster. BD and sales still have to explain everything from scratch. I move content from explaining to helping buyers decide. Case studies built to handle objections before they surface Messaging that holds up in sales conversations Content sales and BD teams actually use If your content works on paper but not in deals, that’s where I come in. Reach me at sudeshnathakurta@gmail.com

Experience

9 yrs 4 mos

Total Experience

3 yrs

Average Tenure

2 mos

Current Experience

Freelance

Content Strategist (Marketing Assets)

Apr 2026 – Present · 2 mos

I help B2B teams build marketing assets that can be used repeatedly in sales conversations to win better deals, handle objections, and create clarity around what they actually deliver. Sales enablement content is built to support business development, not sit in a folder.
01 · Case Study Narratives (Sales Conversations & Objection Handling)
Structured around the decisions behind the work — not just the outcome.
These are built to function as decision-support tools in inbound, outbound, and referral contexts, helping prospects understand how you think, what trade-offs you navigate, and why your approach works.
>> Designed to reduce the amount of explanation needed in every sales conversation
>> Used to handle objections, build trust, and move deals forward
02 · White Papers (Market Authority & Strategic Positioning)
Developed through structured SME interviews and market analysis.
These go beyond surface-level insights to create informed, credible narratives about your space, enabling stronger business development conversations and positioning your team as a point of reference in the market.
>> Built to support long-cycle sales and stakeholder alignment
>> Used to anchor high-quality inbound and thought-led outreach
03 · Content IPs (Recognition & Narrative Depth)
Custom-built content systems developed in close collaboration with the founding or leadership team.
Focused on building long-term recognition, sharper positioning, and a distinct voice in the market.
Currently booked out for Content IP engagements until August 2026.
All assets are built with a clear role in the sales process: where they sit, when they are used, and what they are meant to do in a live conversation.

Competitive IntelligenceCase StudiesContent StrategySales Enablement

Stealth startup

Marketing Lead

Nov 2025 – Present · 7 mos · Raurkela · Hybrid

A boutique learning studio that doubles up as a creative space for teenagers across Western Odisha to experience meta-learning techniques from psychology, self-discovery techniques from the Vedas and a host of other mindfulness centered hobbies.

Business MarketingMedia BuyingMarketing StrategyBusiness Development

Career break

Caregiving

Feb 2025 – Nov 2025 · 9 mos · Kolkata, West Bengal

Intentional career pause for caregiving. Dedicated this time to be fully present while stepping away from professional commitments.

Independent writer

2 roles

Personal goal pursuit

Mar 2021 – Sep 2021 · 6 mos

I am one of those few people on earth who sat back and burned while the world went down. I had to reinvent the wheel for myself and choose directions. So what did I do?
Dove head first to get myself a coach
Learnt self-hypnosis, NLP and examined creativity from a critical, psychological lens
Up-skilled with meta-questioning, knowledge bank creation, and advanced content-gap analysis.

Content Writer

Aug 2019 – Jan 2025 · 5 yrs 5 mos

Worked on several projects covering marketing collaterals (B2B and B2C) that helped my clients:
1. Increase the brand's visibility on the web
2. Develop an omnipresent web presence on then offbeat platforms such as Quora and Pinterest
3. Nurture and develop quality leads ONLY
P.S. My work does not work for you until you have a documented content strategy in place.

SEO CopywritingBusiness AnalysisContent StrategyDigital Marketing

Iqvia

Analyst

Aug 2016 – Aug 2019 · 3 yrs · Bangalore

Worked on a range of projects including:
1. KOL identification by identifying their overall involvement in the respective therapy areas and the indications
2. Organization mapping via LinkedIn Sales Navigator
3. Patient journey projects mapping qualitative and quantitative aspects of the treatment
4. SalesForce Effectiveness, namely, resource allocation and work division
5. Competitive Intelligence on analog identification, profiling and analyzing potential strategies in place for marketing and promoting the products using LifeCycle data, public datasets as well as MIDAS medical data
5. Due diligence projects utilizing proprietary MIDAS sales dataset
6. Strategic Market Reviews involving slicing and dicing MIDAS data
Developed an extensive understanding of the workings of the pharmaceutical sector in the Middle East and North Africa region and deployed that knowledge to execute deliverables in the form of reports, white papers, and case studies that served as an important repository of information for marketing, regulatory and market access teams.