Jun 2022 – Present · 3 yrs 11 mos

• Book a Speed Audit 👉 calendly.com/larakhanafercoaching/first-speed-audit
• 🎯 Sales & CSM Trainer | Revenue Coach | Playbook Builder
• 15+ years in tech – ex-Dataiku Country Manager, ex-SaaS founder (acquired).
• Now I help Sales & Customer teams structure, close, and scale.
• 💡 I turn commercial intuition into a repeatable revenue engine.
• I co-build live, actionable Playbooks that clarify:
• ➡️ Sales cycles from first touch to QBR
• ➡️ Outreach scripts, qualification & closing flows
• ➡️ Roles, rituals & KPIs for SDR, AE, AM, CSM
• ➡️ Post-signature process: onboarding, upsell, renewal
• ➡️ Tools & templates: sales kits, follow-up emails, proposal decks
• 🔧 Methodologies I rely on:
• Customer Centric Selling
• Winning by Design
• NonViolent Communication (for better team & client conversations)
• 📈 My impact? Real results.
• ✅ Higher conversion rates
• ✅ Shorter sales cycles
• ✅ Better customer activation
• ✅ Stronger upsell & retention
• ✅ CRM that finally works
• ✅ Reps that stay sharp, confident, and engaged
• 🎓 I deliver speed audits, team trainings, 1:1 coaching, and Notion playbooks that make revenue repeatable and joyful.
• 🌍 Trilingual: 🇫🇷 FR | 🇬🇧 EN | 🇪🇸 SP
• Let’s talk Playbooks, Pipeline & People. 🚀

Apr 2019 – Jul 2022 · 3 yrs 3 mos · Paris Area, France

• Kara.ai is building a platform to reduce the friction between salespeople, managers, and their CRM.
• Kara.ai’s top priority is to build simple, practical, and fun tools that seamlessly provide intelligence to users.
• 🤩You manage Salespeople? You use Hubspot or Pipedrive as your CRM?
• 👩‍👩‍👧‍👧Kara : Digital Salespeople Management Platform
• →In 1 click, see your Sales Team & their targets, start having best in class 1:1
• →Your CRM is clean and the team focuses on the right actions
• 🍀15 minutes Onboarding

May 2018 – Apr 2019 · 11 mos · Paris Area, France

• Toucan Toco's platform : Create Web & Mobile Data Visualisation apps - Allowing real people to understand Data and take Smart decisions in 2 clicks.
• Main responsibilities:
• Close the first Entreprise Deal, 10K+ users of the solution
• Put in place Entreprise Sales processes
• Close the first embed deal

Jun 2015 – May 2017 · 1 yr 11 mos · Paris Area, France

• Named as a visionary in the Gartner 2017/18 Magic Quadrant, Dataiku develops an advanced
• analytics software solution that enables companies to build and deliver their own data products.
• Main responsibilities:
• Open first client in Spanish and UK market in the early stages of sales growth
• From the first call, to POC organization (up to 30 people), to organization of installation and trainings, to business and legal negotiation with high level interlocutors
• SPAIN:
• Evangelism Data Science community (talks, events, growth hacking) – increased downloads of freemium from 1 to 100 downloads/week
• Met top 30 Spanish companies management
• Agreed on premium partnerships: Accenture, Capgemini
• Made first deal on the territory (POC with Carrefour)
• UK:
• Made first biggest deal on the territory with new client in CPG industry (currently biggest client for Dataiku 1M€ ARR): strategic move to open office in the UK. A 6 months sales cycle, including the supervision of 3 months POC with 30 users
• Accompany the London team in the creation of the UK office: events, growth hacking, lead generation (over 30 meetings with fortune 500 key accounts generated in 1.5 months)
• Opened the agreement with Capgemini WW
• Transformed inbound opportunities remotely in 1.5 months (average sales cycle 5 months)
• for Belgium, and Saudi Arabia
• Opened first client WW on a Predictive Maintenance Project in France
• Exceeding objectives by 250%

Feb 2014 – Apr 2015 · 1 yr 2 mos · Paris

• Web and Mobile digital agency. During my maternity leave, I helped 4 recently graduated
• engineers to create their marketing and sales development strategy.
• Created the Website content, now totem.paris
• Created proposal templates
• Generated first leads through alliances
• Accompanied the team in opening their first big client, NEXITY, 80K deal (vs. 20K average deals)

Jul 2010 – Sep 2013 · 3 yrs 2 mos · Paris, FRANCE

• Aston Carter is a global recruitment company specializing in Consultancy, Finance and Information
• Technology.
• Created awareness on the BI/Big Data Practice: becoming a recognized professional on the
• BI/Big Data’s French market
• Grew my client pool from 1 to 30
• Expanded the freelancers database from 400 to 900
• Grew the BI practice from 15 consultants “running” simultaneously to 40
• Made between 100 and 200 calls a day
• Exceeded objectives by 250%

Mar 2008 – Apr 2010 · 2 yrs 1 mo · Spain

• Group of 10 companies, 4th Spanish hardware wholesaler.
• Structured import-export department including the creation of the key accounts
• database of clients in the Maghreb region, and suppliers in Europe from scratch
• Dealt with all the supply chain management: purchase to the delivery
• Managed a team of 7 people: 2 assistants, 5 warehousemen
• Prepared documents, requirements, reports and product proposals/price quotations
• Interacted and provided information about product and delivery to Spanish, European and Arabic customers and dealers
• Grew international activities from 0% to 16% of the global revenue of the company

Jan 2008 – Mar 2008 · 2 mos · Greater Granada Metropolitan Area

Jan 2007 – Jan 2008 · 1 yr · France

• One of the last art foundry in France, my role was to be in the shadow of Michel Audiard, organizing
• exhibitions, translating website and documents, and welcoming high level clients such as ministers,
• princes and eminent businessmen.

May 2006 – Sep 2006 · 4 mos · Greater Orlando

• Trained by the Disney University to be a master in Customer Experience <3

Sep 2005 – Feb 2006 · 5 mos · France

• A business to business commercial development agency. Cold calling to get meetings with
• advertisers for marketing companies.