Jul 2012 – Jan 2015 · 2 yrs 6 mos · Sydney, Australia

• Enterprise Ireland, the Trade Development Board of the Irish Government, is tasked with driving the commercial expansion of its 3,500 corporate clients through strategic marketing and business development initiatives. Enterprise Ireland employs over 1200 staff in more than 40 offices worldwide linking international corporations with Ireland's world class manufacturing & service capabilities.
• As Market Adviser for A/NZ Software & Services my role is in the provision of strategic market consultancy, business development & broader support to our Irish client companies looking to expand their business interests in the A/NZ region.

May 2011 – Jun 2012 · 1 yr 1 mo · Sydney, Australia

• The Mood Media® Group, a wholly owned subsidiary of Mood Media Corporation (TSX:MM) is a leading international provider of sensorial marketing solutions throughout North America, Europe, Asia and Australia.
• We support over 470,000 commercial sites and have more than 40 offices worldwide, enabling us to quickly deliver solutions on a global scale to a global audience. Mood Media ® commands a significant share of the growing market around the world for branded music, visual content, scent technology, radio and digital signage services.
• Mission: To revolutionize sensorial marketing through creativity, cutting edge technology, content expertise and customer centric services
• Vision: To be the world’s leading creative partner for sensorial brand marketing and communications
• Specialties
• in-store media specialists; music, radio, digital signage, scent for brands
• As Marketing Manager at Mood Media it was my responsibility to carry out all marketing activities in B2B retail, hospitality, fitness and service industries alongside a strong focus on market research and intelligence gathering.

Apr 2009 – Feb 2011 · 1 yr 10 mos

• Reporting to and working with the Sales & Marketing Manager, my role was to develop the area of ICT for The Educational Company of Ireland. Building a bank of key market research within the area and developing the most suitable Marketing, Sales and Promotion strategies for new digital products.
• Working as Market Development Manager at The Educational Company of Ireland, specifically in the areas of strategy, ICT and marketing. Assisted with the development of the companies online ebook platform edcoDigital.ie alongside the redevelopment of our commercial website edco.ie. Involved in the development of 2 educational CD-Roms for the Primary market. Presented at the 2010 Frankfurt Bookfair on Designing a Website for International Sales as part of the American Educational Publishers hub.

Dec 2007 – Apr 2009 · 1 yr 4 mos

• Reporting to the Sales & Marketing Manager, this position involved:
• Responsibility for the day to day management of all marketing activity as set out in the Sales and Marketing plan
• Monitoring actual monthly marketing spend in relation to budget
• Building, developing and managing successful marketing campaigns
• Organising and designing product advertising briefs and publicity material
• Planning and executing direct marketing activities
• Maintaining databases
• Preparing reports
• Co-ordinating book launches and exhibitions
• Managing and building relationships with designers, printers, advertising agencies etc.
• Ensuring wide and effective distribution of publicity material
• Managing website and digital content development
• Co-ordinate market research activity
• Communicating with customers and key personnel

Oct 2006 – Dec 2007 · 1 yr 2 mos

• The Graduate programme featured 4 six month placements over a 2 year period. Within my third placement I obtained a permanent position with The Educational Company of Ireland, a specialist division under the Smurfit Kappa Group.
• Worked in Connaught Packaging in Galway, Smurfit Kappa Display in Dublin and The Educational Company.
• Worked across a range of projects including logistics, operations, sales, marketing and human resources.

Mar 2004 – Aug 2004 · 5 mos

• Selected by the Dept. of Government at UCC through an interview process to take up an internship for 6 months at the NY State Assembly. This was an excellent opportunity to participate in state government and the legislative process through a very well-structured practical learning experience.
• Role included:
• Monitoring and researching legislation and policy issues
• Work closely on day to day activities with Assembly members, lobbyists and constituents
• Responsiblity for day to day office and administrative duties including scheduling events, filing, faxing, and press releases
• Held a number of meetings with lobby groups and constituents to discuss their various issues ranging from education, health, social welfare, environment and budget funding