Sep 2020 – Jun 2021 · 9 mos · United Kingdom · Hybrid

• Took on independent freelance marketing and digital projects with: not-for-profit organisation and recruitment software provider, following downturn in market due to the Covid-19 pandemic.
• Advised and supported in the development of comprehensive marketing plans to build brand awareness and drive traffic for the purposes of converting leads and growing business.

Feb 2017 – Feb 2020 · 3 yrs · London, United Kingdom

• Owner of the digital inbound strategy for Konica Minolta UK. This required me to conceptualise and implement digital marketing activities that drive inbound lead generation and customer acquisition, as well as amplifying the brand and identity of the business. This was coupled with providing consultation and guidance to the Marketing team and stakeholders in the wider business.
• Built and lead the KM Digital Marketing team. Developing and mentoring, budget and resource management, and creating the foundations of a digital-first marketing strategy in KM UK and across EMEA business.
• Partnered with EMEA Marketing teams on cross-border projects, including development and rollout of the new Konica Minolta global corporate website in 2019.
• Drove best practice activities for all digital channels: Content creation, user journey, UX and UI.
• Opened up new lead generation channels for a truly inbound acquisition strategy, including PPC, SEO and social for on page conversion.
• Reported to executive leadership team on digital marketing effectiveness with corresponding analysis of social media and website activities, to demonstrate ROI.
• Key achievements:
• Established and grew inbound lead and opportunity pipeline for business from £0 to £millions in 12 months.
• Successfully launched new Konica Minolta corporate website in March 2019 – first operating country in EMEA.
• Built the Digital Marketing team from the ground up to support the development of a digital-first marketing function.
• Key stakeholders and relationships: Konica Minolta UK Marketing team, UK leadership team, Business Generation team, Sales Operations, Finance team, European Digital Marketing team.

Jul 2014 – Jan 2017 · 2 yrs 6 mos · London

• Lead the Finance product stream to deliver an integrated marketing plan and strategy for the aCloud (SaaS) function. Ensured all revenue-generating units, including pre-sales, sales, business development and account management had the required digital marketing support and leads.
• Developed overall marketing strategy to increase lead generation, run rate, opportunity pipeline and sales.
• Portfolio ownership for aCloud Expense, aCloud Financials and aCloud Purchasing, with remit to build brand and presence in marketplace.
• Stakeholder/relationship management: Communicating into account manager and business development teams to develop customer marketing messaging and strategies.
• Digital marketing plan creation across business divisions plus implementation of said plans for new business and existing customers.
• Campaign creation and management using Marketo, with reporting on campaign effectiveness via Salesforce.
• Migration and upgrade of aCloud Expense website to new CMS plus implementation of new brand, updated content and modified site architecture.
• Reporting on data related to leads and campaigns from Google Analytics, Google Adwords and CRM.
• Monitoring and optimising SEO, PPC, analytics and related link building activities.
• Key achievements:
• Increased marketing-influenced digital revenue of aCloud Expense solution by 200% in two years.
• Maximised digital lead volume month on month by 50% using optimised PPC strategies.

Jan 2014 – Jul 2014 · 6 mos · London, United Kingdom

• Independent freelance consulting assignments with a number of clients. Advising in the development of comprehensive marketing plans to build brand awareness and drive traffic for the purposes of converting leads and growing business.
• Example project for an online retailer:
• Series of consultations to understand business goals and drivers, and scoping of digital requirements.
• Facilitate workshops to review and map current existing digital capability against future requirements.
• Document and present and key digital recommendations based on my analysis with both tactical and long-term solutions articulated.
• Facilitate implementation of these solutions with the creation of e-toolkits and provision of training for employees in the use of social channels and tools such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and Hootsuite.

Jun 2012 – Sep 2013 · 1 yr 3 mos · London

• ASAE Ltd is a mobile app and software development company that has developed a number of projects for clients from a wide-ranging set of industries. The most successful client project was the Star Composer music app, reaching the top of the charts in many app stores around the world.
• Key responsibilities:
• Developing an ongoing marketing and communication plan using SEO and online tools.
• Review analytics from social media, website and app developments and modify comms plans accordingly. Including Google Analytics and Hootsuite Pro.
• Digital marketing promotions on website and social media.
• Prepare content for the monthly email newsletter using MailChimp.
• Manage social media feeds and schedule regular content to highlight the company’s offering.
• Maintain and update content on the WordPress-based corporate website.

Jan 2010 – Apr 2012 · 2 yrs 3 mos · London Area, United Kingdom

• Key responsibilities:
• Curriculum and test development for multilingual and monolingual groups.
• Leading exam preparation classes (IELTS , FCE, CAE) as well as Business English classes.
• Mentoring/coaching students in their studies.

Dec 2008 – Nov 2009 · 11 mos · Buenos Aires, Argentina

• Delivering Business English learning for: Oracle, HSBC, Nutricia Bagó, Movistar, Alstom, Avaya, Credicoop Bank, AySA, Iplan Telecommunications as well as IELTS and FCE exam preparation.
• Other teaching-based roles:
• Assistant supervisor for the Cambridge ESOL examinations, ESSARP (English Speaking Scholastic Association of the River Plate).
• Living and working in another country was a challenging but incredibly worthwhile experience and I was able to expand my teaching skills and knowledge, as well as improve my Spanish.

Feb 2008 – Oct 2008 · 8 mos · Greenwich, London

• Delivered English as a Foreign Language (EFL) teaching for multilingual and monolingual groups.
• Key responsibilities:
• Curriculum development.
• Testing/examination.
• Exam preparation (IELTS , FCE, CAE).

Jun 2004 – Dec 2007 · 3 yrs 6 mos · London Area, United Kingdom

• My primary role was UK Operations manager for Deloitte OnLine (a collaborative and client-focused extranet service using eRoom technology):
• Selling Deloitte OnLine to the people of the firm through leadership presentations and internal communications.
• Providing training to client service teams and developing best practice guidelines for the UK in online collaborative tools.
• Facilitating bi-annual workshops to Deloitte teams based in other countries.
• Content management of the Deloitte OnLine service using a customised CMS.
• Section management of Deloitte’s public website, www.deloitte.co.uk:
• Content management, site development and online promotion.
• Developing rich media campaigns for the firm's services.
• Providing consultative advice to marketing teams for online elements of marketing campaigns, including: Google AdWords, PPC, site targeting and advertising.
• Developing targeted SEO campaigns according to a specified brief.
• Monthly and quarterly digital activity reports and analysis of all campaigns to leadership.

Jul 2001 – Jun 2004 · 2 yrs 11 mos · London Area, United Kingdom

• Key responsibilities within this role included:
• Administrating a UK-specific client collaboration tool based on eRoom technology.
• Introduction and migration of a global collaborative tool to the business.
• Working with client service teams to develop client relationship sites.
• Providing management and training to client service teams.

Jan 1999 – Jul 2001 · 2 yrs 6 mos · London Area, United Kingdom

• Team administrator duties involved:
• Providing secretarial support to Research team.
• Managing all team correspondence, journals, invoices.
• Personal Assistant to senior manager of the team.